2025 年 09 月 03 日 公司研究 评级：买入(首次覆盖) | 研究所： | | | | --- | --- | --- | | 证券分析师： | | 林昕宇 S0350522110005 | | | | linxy01@ghzq.com.cn | | 证券分析师： | | 赵兰亭 S0350524080004 | | | | zhaolt@ghzq.com.cn | | 联系人 | ： | 孙馨竹 S0350124060027 | | | | sunxz@ghzq.com.cn | | 相对沪深 300 | 表现 | | 2025/09/02 | | --- | --- | --- | --- | | 表现 | 1M | 3M | 12M | | 太力科技 | 6.3% | 7.4% | - | | 沪深 300 | 10.7% | 16.9% | - | | 市场数据 | | | 2025/09/02 | | 当前价格（元） | | | 40.91 | | 52 周价格区间（元） | | | 36.41-66.88 | | 总市值（百万） | | | 4,429.73 | | 流通市值（百万） | ...

Core Viewpoint - Suning.com reported a slight increase in revenue and a significant rise in net profit for the first half of 2025, indicating a positive trend in financial performance despite a challenging market environment [1] Financial Performance - The company achieved an operating income of 25.895 billion yuan, representing a year-on-year growth of 0.44% [1] - Net profit attributable to shareholders reached 48.693 million yuan, showing a substantial year-on-year increase of 230.03% [1] Market Strategy - Suning.com capitalized on national subsidies and actively engaged in market competition by enhancing channel construction and upgrading store structures to improve customer experience and capture market share [1] - Store sales revenue increased by 11.7% year-on-year, with comparable store revenue in the home appliance and 3C home life specialty stores growing by 14.45% [1] - Comparable store efficiency improved by 11.12%, indicating enhanced operational quality [1] Store Expansion - To enhance customer experience and market coverage, Suning.com opened and renovated 37 Suning Max and Suning Pro stores in first and second-tier markets during the reporting period [1] - In the county and town markets, the company optimized and expanded its retail cloud franchise stores, opening 297 new stores in the second quarter, bringing the total number of retail cloud franchise stores to 10,100 as of June 30, 2025 [1]