本文来自微信公众号：投资人黄海 （ID：haivcconsumer），作者：投资人黄海，题图来自：AI生成 由于投资工作的原因，最近我跑了很多二线城市看项目。 看下来有一个很大的感受，富裕的二线城市蕴含着大量的商业机遇，消费力也被低估。如果你想到二线 城市创业或者开店，这篇文章就是给你分享的。 在一线城市生活的种种问题，近年来已经不断显现。虽然一线城市上班收入更高，但是压力也很大。一 线城市给人薪资高的年限是短暂的，所谓"35岁危机"，过了一定年龄高薪工作就不好找了。 以及很多人为了在一线城市扎根下来，要背上高额的房贷，因此花钱都非常谨慎。 同时，一线城市虽然有着互联网和金融这样的高薪工作机会，但是二线城市也会有自己独特的产业，尤 其是高端制造业——甚至可以说，二线城市擅长的行业更受到国家的扶持。 一线城市的另一个问题是商业竞争太激烈，行业迭代太迅速了。以大家熟悉的餐饮行业为例，在上海好 不容易开出一个网红店，三个月之后很有可能就过气了。 一线消费者见多识广，也会变得越来越挑剔，这个对创业做生意是非常不利的。 除了一线城市之外，也有很多自媒体分享，下沉市场是中国经济的未来，中国经济的机会就在于县城经 济。 我 ...

Core Insights - The article discusses the evolving preferences of young consumers regarding hot pot, highlighting a shift in taste and dining frequency, as well as the emergence of alternative dining options. Group 1: Hot Pot Preferences - The most popular hot pot base among young people is "spicy hot pot," favored by 74.2% of respondents, followed by "Chaozhou beef hot pot" at 57.5% [2][3] - Different age groups exhibit varying preferences, with 77.6% of post-95s favoring spicy hot pot, while over 50% of post-00s prefer tomato hot pot [5][6] - Regional preferences show that spicy hot pot is most popular in Chengdu, while other cities have their own favorites, such as sour soup hot pot in Guangzhou and tomato hot pot in Suzhou [8][10] Group 2: Hot Pot Ingredients and Dipping Sauces - Beef is the most favored hot pot ingredient, chosen by 86.6% of young consumers, followed by shrimp paste at 57.1% and lamb at 53.0% [11][12] - The most popular dipping sauce is sesame oil, with a 62.8% preference, followed by minced garlic and sesame paste [14][15] Group 3: Dining Frequency and Brand Preferences - Despite a strong interest in hot pot, the frequency of dining out has decreased, with many young people eating hot pot less than twice a month [21][22] - "Haidilao" is the leading hot pot brand, preferred by 65.6% of respondents, indicating its strong market position [23][24] Group 4: Factors Influencing Hot Pot Choices - Key factors influencing hot pot choices include taste (90.2%), freshness of ingredients (60.9%), and price (76.0%), with waiting time also becoming a significant concern [26][27] - Young consumers are increasingly price-sensitive, with over 50% willing to pay between 100-200 yuan per person for hot pot, and nearly 40% preferring options under 100 yuan [32][34] Group 5: Emerging Trends in Dining - The article notes a rise in alternative dining options such as small hot pots, grilled fish, and skewers, with small hot pot establishments growing at a rate of 33.5% [36][37] - The shift towards "one-person meals" reflects changing consumer behavior, as young people seek more affordable and convenient dining experiences [43][55]