21世纪经济报道记者肖夏 面对业绩增长乏力，全球消费企业都在采取类似的策略：降成本、调预期、改架构、换领导。 2025年年中，保乐力加CEO李家祺(Alexandre Ricard)向员工们介绍了一个当时颇为低调的内部项目：为了打造更灵活、更精简的组织架构，公司决定成立 Gold、Crystal两大业务部门，整合旗下一大批酒类品牌。此举，也是这家跨国酒企应对周期的重大架构调整。 总部在法国的保乐力加，是全球知名跨国酒企。和其他国际知名烈酒一样，保乐力加虽然疫情期间屡创增长，最近两三年却增长乏力，在中美等关键市场面 临多重挑战，股价也持续下行。 21世纪经济报道记者注意到，截至2026年1月22日，相较于2023年的高点，保乐力加的股价已经跌去了六成。 业绩、股价双下行压力之下，保乐力加推出了一系列降本举措：推进资产出售、业务架构调整、开展全球减员，此外还调低了未来几年的增长目标，并提出 到2029财年要实现10亿欧元的降本增效。 时隔半年，保乐力加终于宣布了新业务架构的掌舵者。 北京时间1月20日，多家国际酒类媒体披露，保乐力加宣布Stéphanie Durroux成为Crystal业务部门的负责人，Nodj ...

Investment Rating - The industry investment rating is "Positive" and maintained [8] Core Insights - Over the past decade, China's imported whiskey has seen a simultaneous increase in both volume and price, with imports expected to surpass brandy by 2025, establishing whiskey as the new king of imported spirits [2][4] - In 2024, the import value of whiskey in China reached 451.43 million USD, a 280.52% increase compared to 2015, with a CAGR of 14.3%. The import volume reached 29.19 million liters, an 85.11% increase from 2015, with a CAGR of 6.35% [4][14] - The average import price of whiskey was 12.55 USD/liter in 2024, reflecting a 105.56% increase since 2015, with a CAGR of 7.47% [4][14] - The period from 2016 to 2021 marked a phase of rapid growth for imported whiskey, while the last two years have seen a weakening in price due to consumer spending power [4][14] - In the first ten months of 2025, the cumulative import value, volume, and price of whiskey showed a year-on-year change of 0.21%, 26.61%, and -20.85% respectively, indicating a recovery in overall growth despite price pressures [4][14] Summary by Sections Whiskey Market Dynamics - The import volume of whiskey has surpassed that of brandy for the first time, with brandy facing a decline due to anti-dumping taxes and changing market dynamics. In 2024, brandy and whiskey accounted for approximately 58% and 21% of the imported spirits market value, respectively [5][21] - By the first ten months of 2025, the import value of brandy and whiskey was approximately 38% and 27%, with the import volume at 18% and 31%, respectively, indicating a significant shift in market share [5][21] Competitive Landscape - Scottish whiskey maintains a strong position in the market, while Japanese whiskey is experiencing a decline in popularity due to reduced consumer demand and high inventory levels among distributors. Scottish whiskey's import price is about half that of Japanese whiskey, allowing it to capture approximately 78% of the market share [6][27] - Major brands like Diageo and Pernod Ricard are leading the Scottish whiskey segment, with market shares of approximately 23% and 21% respectively in 2024 [6][27] Future Outlook - Despite global consumption fatigue impacting whiskey demand, brands like Macallan, Diageo, and Pernod Ricard are performing well in China. The market is expected to continue its positive development, with increasing penetration rates for whiskey [7][34] - The report highlights the potential for greater opportunities in the whiskey market, particularly for companies like Bai Run Co., which has ample production capacity and strong marketing capabilities [7][34]

Investment Rating - The report maintains a "Positive" investment rating for the industry [12] Core Insights - Pernod Ricard is a global leader in Western spirits, with a revenue scale second only to Diageo, achieving a fiscal year 2024 revenue of €11.6 billion (approximately ¥88.9 billion) and a CAGR of 4.1% from 2000 to 2024 [7][19] - The company has a diversified brand matrix with 240 brands, including 17 in the top 100 globally, and holds a market share of 8% worldwide, with significant presence in over 160 countries [7][19] - The growth strategy focuses on acquisitions followed by internal cultivation, with a long-term price increase and emphasis on leading brands [7][19] Summary by Sections Company Overview - Pernod Ricard has evolved from a small French aniseed liquor company to the second-largest global spirits company through strategic acquisitions and a decentralized management system [4][9] Historical Development - The company's history can be divided into three phases: pre-2000 focusing on establishing a foundation in France and Europe, 2001-2008 marked by significant acquisitions like Schenley, Allied Domecq, and V&S, and post-2008 focusing on optimizing operations and enhancing high-end brand offerings [8][51] Brand Matrix and Market Position - The brand matrix is comprehensive, covering all major spirit categories, with a strong presence in whisky and vodka, which are the primary revenue sources [24][30] - The company’s market share in whisky is 16.9%, ranking second globally, while vodka and gin also hold significant market shares [30][41] Geographic Distribution - The company has a balanced revenue distribution across regions, with the Americas, Asia, and Europe contributing 28.8%, 42.9%, and 28.3% respectively in fiscal year 2024 [35][38] - The largest markets by revenue are the USA (18.1%), India (12.1%), and France (9.2%) [35][38] Growth Drivers - The growth is primarily driven by internal operations after establishing a solid brand foundation through acquisitions, with a focus on core products and markets [45] - Price increases have been a significant driver of long-term revenue growth, with a CAGR of 4.45% in average price from FY2007 to FY2024 [45]