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攻坚高端,保乐力加打响“价值保卫战”
21世纪经济报道记者肖夏 面对业绩增长乏力,全球消费企业都在采取类似的策略:降成本、调预期、改架构、换领导。 2025年年中,保乐力加CEO李家祺(Alexandre Ricard)向员工们介绍了一个当时颇为低调的内部项目:为了打造更灵活、更精简的组织架构,公司决定成立 Gold、Crystal两大业务部门,整合旗下一大批酒类品牌。此举,也是这家跨国酒企应对周期的重大架构调整。 总部在法国的保乐力加,是全球知名跨国酒企。和其他国际知名烈酒一样,保乐力加虽然疫情期间屡创增长,最近两三年却增长乏力,在中美等关键市场面 临多重挑战,股价也持续下行。 21世纪经济报道记者注意到,截至2026年1月22日,相较于2023年的高点,保乐力加的股价已经跌去了六成。 业绩、股价双下行压力之下,保乐力加推出了一系列降本举措:推进资产出售、业务架构调整、开展全球减员,此外还调低了未来几年的增长目标,并提出 到2029财年要实现10亿欧元的降本增效。 时隔半年,保乐力加终于宣布了新业务架构的掌舵者。 北京时间1月20日,多家国际酒类媒体披露,保乐力加宣布Stéphanie Durroux成为Crystal业务部门的负责人,Nodj ...
剑南春收购水井坊?双方火速回应“不知情”|公司舆情哨
Sou Hu Cai Jing· 2025-12-25 16:15
Core Viewpoint - The recent acquisition rumor involving Jian Nan Chun and Shui Jing Fang has sparked significant movement in the Chinese liquor market, particularly in the A-share market, despite both companies denying any knowledge of the acquisition [1][3][4]. Group 1: Market Reaction - On December 25, the A-share liquor sector saw a notable increase, with Shui Jing Fang's stock price hitting the daily limit at 39.80 yuan per share, driven by substantial capital inflow [1]. - Other leading liquor companies, including Kweichow Moutai, Wuliangye, Luzhou Laojiao, Yanghe, and Shanxi Fenjiu, also experienced stock price increases, indicating a collective market response [5]. Group 2: Company Responses - Both Shui Jing Fang and Jian Nan Chun have publicly stated they are unaware of any acquisition discussions, with Shui Jing Fang emphasizing that its operations remain normal [4][5]. - This is not the first time Shui Jing Fang has faced acquisition rumors; previous claims regarding a potential acquisition by Xijiu were also denied by the company [4]. Group 3: Historical Context - Jian Nan Chun and Shui Jing Fang have a historical connection, both being part of the "Six Golden Flowers" of Sichuan liquor, which adds to the speculation around potential synergies [5][6]. - The historical context includes past foreign investments in Shui Jing Fang by Diageo, which highlights the interest of international players in the Chinese liquor market [5]. Group 4: Industry Dynamics - The rumor reflects deeper market dynamics, including an ongoing adjustment period in the liquor industry, where increased competition has led to heightened expectations for mergers and acquisitions [6]. - The potential for integration between Jian Nan Chun and Shui Jing Fang is seen as feasible due to their cultural and regional similarities, although the complexity of Shui Jing Fang's current ownership structure makes such a merger unlikely in the short term [6].
15分钟“微醺” 歪马送酒狂奔下的即时零售
Bei Jing Shang Bao· 2025-12-16 14:28
尽管以歪马送酒为代表的即时零售被业内认为是能够提升酒类商品动销的新机会,但在这个被视为蓝海的渠道中,保真问题以及客单价较低正挑战着歪马送 酒的"神经"。12月16日,北京商报记者登录黑猫投诉查询发现,部分消费者反馈在该平台上所购产品与此前在其他渠道购酒味道存在差异,疑似假酒。 "低价"标签 在位于东四附近的歪马送酒门店外,身着黄色工服的员工正在整理货物,在这些货物中,啤酒品类明显成为主角。与此同时,走进店内,超过20多款酒类产 品在前置仓中被码放得整整齐齐,店内员工在后台频频处理着消费者线上下单需求。 值得注意的是,在该店内码放的产品中,啤酒占绝大部分,其中包括燕京啤酒、青岛啤酒以及雪花啤酒旗下多款产品。该店店员向记者表示:"消费者目前 较多选购的产品主要集中在啤酒品类,客单价相对较低。很多消费者选择歪马送酒主要是看中价格优势。尤其是在平台打价格战的时候,会为消费者送出很 多优惠券以吸引消费增加黏度。" 据了解,自2021年在惠州试点启动项目以来,截至目前,歪马送酒已在全国建立起2000多个前置仓,用户突破2000万,交易规模预计突破60亿元。 不仅仅是线下前置仓客单价较低,登录歪马送酒小程序查询不难发现,其 ...
长江消费海外复盘系列之保乐力加:高水平投资和管理铸就全球烈酒龙头
Changjiang Securities· 2025-03-25 08:50
Investment Rating - The report maintains a "Positive" investment rating for the industry [12] Core Insights - Pernod Ricard is a global leader in Western spirits, with a revenue scale second only to Diageo, achieving a fiscal year 2024 revenue of €11.6 billion (approximately ¥88.9 billion) and a CAGR of 4.1% from 2000 to 2024 [7][19] - The company has a diversified brand matrix with 240 brands, including 17 in the top 100 globally, and holds a market share of 8% worldwide, with significant presence in over 160 countries [7][19] - The growth strategy focuses on acquisitions followed by internal cultivation, with a long-term price increase and emphasis on leading brands [7][19] Summary by Sections Company Overview - Pernod Ricard has evolved from a small French aniseed liquor company to the second-largest global spirits company through strategic acquisitions and a decentralized management system [4][9] Historical Development - The company's history can be divided into three phases: pre-2000 focusing on establishing a foundation in France and Europe, 2001-2008 marked by significant acquisitions like Schenley, Allied Domecq, and V&S, and post-2008 focusing on optimizing operations and enhancing high-end brand offerings [8][51] Brand Matrix and Market Position - The brand matrix is comprehensive, covering all major spirit categories, with a strong presence in whisky and vodka, which are the primary revenue sources [24][30] - The company’s market share in whisky is 16.9%, ranking second globally, while vodka and gin also hold significant market shares [30][41] Geographic Distribution - The company has a balanced revenue distribution across regions, with the Americas, Asia, and Europe contributing 28.8%, 42.9%, and 28.3% respectively in fiscal year 2024 [35][38] - The largest markets by revenue are the USA (18.1%), India (12.1%), and France (9.2%) [35][38] Growth Drivers - The growth is primarily driven by internal operations after establishing a solid brand foundation through acquisitions, with a focus on core products and markets [45] - Price increases have been a significant driver of long-term revenue growth, with a CAGR of 4.45% in average price from FY2007 to FY2024 [45]
百亿美元公司动向丨微信做了个零工平台;黑石资管规模冲到1.1万亿美元;Temu登顶韩国9月应用下载榜
晚点LatePost· 2024-10-18 10:35
私募、基础设施基金上涨,黑石三季度业绩超预期。 今年第三季度黑石集团(BX.N)可分配给股东的收入同比增长 6% 至 13 亿美元。旗下私募股权基 金和基础设施基金表现强劲,分别上涨 6.3% 和 5.5%,推动基金价值上涨、幅度为三年来最高。盈 利指标超预期外,黑石资管规模创纪录、为 1.1 万亿美元。本季度,黑石还以 160 亿美元的企业价 值收购澳大利亚数据运营商 AirTrunk,是今年规模最大的一笔杠杆收购。 雀巢销量不及预期,正在精简组织架构。 雀巢(NESN.S)今年前三个季度销售额同比降 2.4% 至 671 亿瑞士法郎(约为 5521 亿元),各地 区销售额均同比降低。业绩不及预期的原因除了俄乌冲突后谷物、能源等成本变高之外,CEO 傅 乐宏还提到消费需求减弱,预期持续疲软,第四季度将进一步去库存。雀巢还在经历组织架构和执 行董事会的变动,为了 "提升集团绩效和加速转型"。 中国市场疲软,保乐力加季度表现低于预期。 烈酒公司保乐力加(PERP.PA)旗下有马爹利干邑和绝对伏特加等品牌。在截至 9 月底的财季里, 保乐力加销售额同比下降 5.9% 至 27.83 亿欧元。和 LVMH 集团一样 ...