本文来自微信公众号：判官老司机，作者：判官，题图来自：视觉中国 我12号写了篇文章，提到由于安徽SU7事故的影响，小米包括自研芯片在内的一系列产品和技术发布会无限延期，结果19号就被雷总打了脸。 雷总宣布，小米的自研芯片及搭载的手机15SPro，和YU7等产品，将在22号发布。这里边大部分产品，原计划4月份小米15周年庆时发布，确实延期了一 个月，所以我要找补一下，打了脸但没全打。 随着发布会临近，好消息也接连不断，比如公安机关侦破了一起针对小米的网络黑公关案件。 我对这种下作行为，一向非常不耻和厌恶，坚决支持司法机关依法打击黑公关和水军。因为这些人被抓了，剩下的负面评论，才是发自内心的。 不过，还有些好消息，属于米粉想多了。 19号央视新闻公众号和微博推送了小米发布芯片的消息，米粉嗨爆了，奔走相告，说央妈给小米背书了。 只是，这条消息不是新闻，是小米在央视发布的广告。 央视的常规新闻和内容会发在公众号第一条，文末有记者、编辑等署名。 而央视新闻公众号推送的次条是广告位，文末会注明"推广"。18号这个广告位发了海尔家电广告，19号发的是小米的广告。 至于那条微博，也属于这次广告投放的一部分，买了"粉丝头条"推 ...

Core Viewpoint - Qualcomm's CEO Cristiano Amon stated that Xiaomi's self-developed chips are not expected to impact Qualcomm's business, emphasizing that Qualcomm will continue to be a strategic supplier for Xiaomi's chip needs [1] Group 1 - Qualcomm's Snapdragon chips are currently used in Xiaomi's flagship devices and will continue to be utilized in future models [1]

Core Viewpoint - Xiaomi is facing a significant public relations crisis following the SU7 fire incident, prompting CEO Lei Jun to address the situation and outline future plans during an internal meeting [1][3][6]. Group 1: Response to SU7 Incident - Lei Jun publicly addressed the SU7 fire incident for the first time during an internal meeting, acknowledging the severe impact on the company and the cancellation of planned anniversary celebrations [6][10]. - The incident has led to a loss of confidence in Xiaomi's automotive quality, which was previously praised for its high performance ratings [8][10]. Group 2: Commitment to R&D - Lei Jun emphasized Xiaomi's commitment to technology and research, stating that the company has invested 100 billion in R&D over the past five years, with an additional 5 billion added recently, exceeding initial goals [18][20]. - For the upcoming five years, Xiaomi plans to invest 30 billion annually in innovation and research, indicating a strong focus on technological advancement [20]. Group 3: Chip Development Plans - Xiaomi has been working on chip development since 2014, despite skepticism from industry peers and internal stakeholders [24][26]. - Following the recent controversies, Lei Jun announced that Xiaomi's self-developed chips will soon be released, marking a significant step towards transforming the company from a marketing-focused entity to a technology-driven one [28][29].

Core Viewpoint - Xiaomi's automotive division is currently facing a wave of cancellations due to discrepancies between product promotion and actual product features, particularly concerning the SU7 Ultra model's carbon fiber hood [1] Group 1: Product Issues - The SU7 Ultra's carbon fiber hood, priced at 42,000 yuan, was marketed as a replica of the prototype's aerodynamic design, but customers found it to be structurally similar to a standard aluminum hood [1] - The lack of proactive communication from Xiaomi and CEO Lei Jun during the cancellation wave has led to increased consumer dissatisfaction and trust issues [1] Group 2: Impact on Brand and Leadership - The situation highlights the risks associated with the strong association between Lei Jun's personal brand and Xiaomi, where the company's reputation is closely tied to his image [1][2] - The reliance on social media marketing and the personal brand of the entrepreneur can lead to significant backlash when product quality does not meet consumer expectations, resulting in a trust crisis for the brand [2] Group 3: Entrepreneurial Brand Management - The dual nature of entrepreneur IP means that while it can enhance product perception and sales, it also carries the risk of negative repercussions if product quality falters [2][4] - Lei Jun's recent acknowledgment of the challenges faced by Xiaomi suggests a need for reflection on the balance between personal branding and product quality [4]