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36氪精选:这个江西小山城,「烤」出300亿面包产业
日经中文网· 2025-10-11 04:00
Core Viewpoint - The article highlights the rise of the Jiangxi baking community, which has quietly dominated the Chinese baking industry through collaboration, government support, and a focus on innovation [4][6][12]. Group 1: Historical Background - The story of Jiangxi's baking industry began in 1987 when two veterans opened a bakery, leading to a surge in local interest and training in baking skills [8]. - Zhang Xiewang, one of the founders, trained over 300 apprentices, including notable figures like the founder of Baoshifu [8][9]. Group 2: Key Strategies for Success - The first strategy is collective action, where bakers support each other by sharing resources and promoting popular products together [9]. - The second strategy involves government support, with investments in training schools and financial assistance for aspiring bakers [9]. - The third strategy focuses on rapid innovation and adaptation, with a belief that the baking industry undergoes significant changes every five years, necessitating continuous learning and product development [10]. Group 3: Industry Impact - The Jiangxi baking community has produced nearly 50,000 bakers who operate 16,000 bakeries across over 1,000 cities, generating an annual output value of nearly 30 billion [11]. - Despite being a less prominent province economically, Jiangxi has established a significant presence in the baking sector, challenging the perception of its economic contributions [12].
这个江西小山城,「烤」出300亿面包产业
36氪· 2025-10-06 13:06
Core Viewpoint - The article highlights the rise of the Jiangxi baking community, which has quietly dominated the Chinese baking industry through a combination of community support, government backing, and innovation in product development [4][10][17]. Group 1: Historical Context - The story begins in 1987 when two veterans from Jiangxi, Zhang Xiewang and Hong Tao, opened a bakery called "Lujing Bakery," capitalizing on the novelty of bread in that era [6][7]. - Zhang Xiewang's decision to teach over 300 apprentices, including the founder of "Baoshifu," helped establish a strong local baking culture [7][9]. Group 2: Community Support - The Jiangxi baking community operates on a principle of mutual assistance, where bakers support each other in various aspects such as location selection, sourcing, and store design [10]. - This collaborative approach has led to the emergence of popular products that are collectively promoted, allowing them to set trends in the baking industry [10]. Group 3: Government Support - The local government has invested in the baking industry, including a 3 million yuan investment in a baking training school and providing loans for aspiring bakers [10][11]. - In 2022, the baking industry was recognized as the primary industry in Zixi County, reflecting strong governmental support for its growth [11]. Group 4: Innovation and Adaptation - The Jiangxi bakers are characterized by their commitment to innovation, with a belief that the baking industry undergoes significant changes every five years, necessitating constant learning and adaptation [12]. - Baoshifu, a prominent brand from Jiangxi, has thrived by developing popular products and staying ahead of market trends [12]. Group 5: Industry Impact - The Jiangxi baking community has produced nearly 50,000 bakers who have opened 16,000 bakeries across over 1,000 cities, generating an annual output value of nearly 30 billion yuan [13].