小寒刚过，风掠田垄，沃野青青。 作为全国举足轻重的农业大省，河南始终把"三农"工作摆在重中之重，以实干作答、用成效践行，在广 袤的中原大地上奋力书写"农业强、农村美、农民富"的壮美篇章。 中原粮仓韧性十足 粮食安全是"国之大者"，沉甸甸的"中国饭碗"，考验着农业大省的责任与担当。 2025年，河南粮食总产量稳居全国第2位，全年粮食总产连续9年稳定在1300亿斤以上。 看似寻常最奇崛，成如容易却艰辛。成绩背后，从来没有天遂人愿的侥幸。 2025年，河南粮食生产遭遇旱涝叠加，殊为不易。唯其不易，更显担当。在多重超预期的气候挑战下， 中原粮仓的韧性再度彰显。 这份韧性源于藏粮于地、藏粮于技的坚实支撑。 "十四五"期间，河南新建、改造提升高标准农田3167万亩，全省主要农作物良种覆盖率稳定在97%以 上，全省农作物耕种收综合机械化率达89%，建设1500万亩小麦、2000万亩玉米高产示范区……良田良 种良机良法集成增效，为筑牢国家粮食安全"压舱石"增添了底气。 这份韧性源于勠力同心、颗粒归仓的执着坚守。 建设宜居宜业和美乡村是农业强国的应有之义。乡村，不仅是生产空间，更是幸福生活的家园。 我省探索片区化推进、组团式发 ...

当河南温县陈家沟的拳师们还在晨光中推手起势时，距离拳乡不远处的厂房里，另一场"功夫"正静水流 深。 2025年年初，国家发展改革委负责人就《乡村全面振兴规划(2024－2027年)》答记者问时表示，未来几 年推进乡村全面振兴重点任务中，重要一项便是推动乡村产业高质量发展，促进农民收入增长。包括构 建现代乡村产业体系、深化农村一二三产业融合发展、强化农民增收举措、全面促进农村消费。 温县产业升级之路，是一条典型的"点—链—群"融合发展路径。 从资源禀赋看，温县的起点是再传统不过的农耕资源：铁棍山药年产量近10万吨，产值达30亿元，持续 坐稳焦作怀山药的头把交椅；小麦种植历史悠久，素有"小麦之乡"美誉。 从一条为蜜雪冰城供应原料的生产线起步，有着蜜雪冰城中央工厂之称的大咖国际悄然成长为年营收近 百亿的行业巨头。 温县，这个河南的农业县，不仅是"太极拳发源地"、"四大怀药之乡"，更悄然成为全球茶饮原料的核心 生产基地。 在这座位于河南省西北部的县城里，正上演着一场产业扎根与文化破圈、传统与现代双轮驱动的奇妙融 合。 乡村振兴，产业先行。 若止步于此，温县不过又是一个农业特产县的故事。在乡村振兴道路上，温县并不止于此 ...

张宝山品牌山药组展参加广东省2026年"消费帮扶新春行动"启动仪式暨远方好物"新春年货节"产销推介活动 12月29-30日， 广东省2026 年"消费帮扶新 春行动"启动仪 式暨远方好 物"新春年货 节"产销推介活 动在广州广交会 展馆圆满举办， 来自河南省焦作 市温县的铁棍山 药于B区11.1馆 A01展位惊艳设 展，吸引了众多 采购商与消费者 驻足品鉴，展现 出地道农产品跨 越地域的强劲吸 引力。 非遗珍品实力圈 粉！张宝山领衔 河南温县铁棍山 药入湾推介_南 方+_南方plus 新春促消费 非遗山药入湾推 介 岁末年初，广东 抢抓元旦、春 节、元宵节等消 费旺季契机，开 展广东省2026 年"消费帮扶新 春行动"，深入 实施消费帮扶， 目的在于加强重 点产区和销区的 协作联动，携手 探索消费帮扶发 展新路径，聚焦 从消费端倒逼供 给端产品提质、 产业升级，加快 形成"政府引 导、市场主导、 社会参与"的消 费帮扶新机制， 从而持续推动脱 贫地区特色产业 发展和城乡居民 消费提质升级， 促进乡村全面振 兴。启动仪式期 间，广东邀请了 河南省等地现场 进行农文旅主题 推介，沉浸式展 现地方魅力，全 方位拉动 ...

Core Insights - The report from the China Internet Network Information Center indicates that as of June this year, the number of internet users aged 60 and above in China reached 161 million, with an internet penetration rate of 52.0% among the elderly [1] - The China Consumers Association highlights that in the first half of 2025, complaints related to elderly consumer traps and chaotic private domain marketing will be major issues [1] - The rise of private domain live streaming, which lacks regulatory oversight, has led to various scams targeting elderly consumers, who are often more susceptible to misleading marketing tactics [2][3] Group 1: Elderly Internet Usage - The elderly population is increasingly engaging in online activities such as learning, communication, shopping, and entertainment, but they are also falling victim to sophisticated scams [1] - The private domain live streaming model is gaining traction, where sales are conducted outside major platforms like WeChat and Taobao, making it difficult for consumers to seek recourse [2][3] Group 2: Private Domain Live Streaming - Private domain live streaming is characterized by a lack of platform oversight, allowing sellers to evade regulations and create a "脱平台" (脱离平台) transaction model that complicates consumer protection [3][6] - The business model is particularly appealing to sellers targeting the elderly, as it allows for more aggressive marketing tactics without the constraints of public domain platforms [3][6] Group 3: Consumer Vulnerability - Elderly consumers are often targeted based on their emotional vulnerabilities, such as loneliness and health anxieties, leading them to engage in excessive online shopping [4][5] - The products sold in these private domain live streams are often of questionable quality and priced significantly higher than similar products available through regulated channels [5] Group 4: Regulatory Challenges and Recommendations - Experts emphasize the need for improved regulatory frameworks to address the unique challenges posed by private domain live streaming, particularly in protecting elderly consumers [6][7] - Recommendations include establishing clear responsibilities for all parties involved in private domain live streaming, enhancing consumer protection mechanisms, and implementing stricter oversight of health-related content [7]

Core Insights - The report from the China Internet Network Information Center indicates that as of June this year, the number of internet users aged 60 and above in China reached 161 million, with an internet penetration rate of 52.0% among the elderly [1] - The China Consumers Association highlights that in the first half of 2025, complaints related to elderly consumer traps and chaotic private domain marketing will be major issues [1] - The rise of private domain live streaming, which operates outside traditional e-commerce platforms, poses significant risks for elderly consumers, who are often targeted by deceptive marketing tactics [2][3] Group 1: Elderly Internet Usage - The elderly population is increasingly engaging in online activities such as learning, communication, shopping, and entertainment, but they are also vulnerable to scams and traps set by unscrupulous businesses [1] - The private domain live streaming model, which lacks regulatory oversight, is particularly concerning as it allows for deceptive practices that can exploit elderly consumers [2][3] Group 2: Private Domain Live Streaming - Private domain live streaming is characterized by its operation outside major platforms like WeChat and Taobao, making it difficult for consumers to seek recourse in case of fraud [2] - The model is appealing to businesses due to less stringent regulations and the potential for high profits, especially when targeting elderly consumers [3][6] Group 3: Consumer Behavior and Vulnerabilities - Elderly consumers are often drawn into private domain live streaming due to feelings of loneliness and a desire for social interaction, leading to compulsive purchasing behaviors [4][5] - The marketing strategies employed in these live streams often include emotional manipulation and the creation of false narratives, which can mislead elderly consumers into making poor purchasing decisions [3][5] Group 4: Regulatory Recommendations - Experts suggest that regulatory bodies need to clarify the responsibilities of various stakeholders in private domain live streaming, including content creators and platforms, to protect elderly consumers [7] - Recommendations include mandatory disclosure of business information, retention of live stream content for accountability, and the establishment of special protections for elderly consumers [7][8]

Core Insights - The report from the China Internet Network Information Center indicates that as of June this year, the number of internet users aged 60 and above in China reached 161 million, with an internet penetration rate of 52.0% among the elderly [1] - The China Consumers Association highlights that in the first half of 2025, complaints related to elderly consumer traps and chaotic private domain marketing will be major issues [1] - The rise of private domain e-commerce, particularly targeting the elderly, has led to various deceptive practices that exploit their vulnerabilities, such as fake personas and health anxiety [2][3] Group 1: Private Domain E-commerce - Private domain live streaming is characterized by a lack of platform oversight, allowing sellers to evade regulations and create a "脱平台" (脱离平台) model that complicates consumer protection [3][6] - The private domain live streaming market is growing rapidly, with a projected year-on-year increase of 8.69% in transaction volume for 2024 [6] - Many elderly consumers are drawn into private domain live streaming through tactics that exploit their loneliness and health concerns, leading to impulsive purchases of overpriced or substandard products [5][6] Group 2: Consumer Vulnerabilities - Elderly consumers are often targeted based on their demographic characteristics, such as being "老漂族" (elderly migrants), which makes them more susceptible to manipulation through live streaming [5] - The lack of regulatory oversight in private domain e-commerce creates a vacuum where deceptive practices can flourish, making it difficult for consumers to seek redress [6][7] - Experts suggest that regulatory bodies need to clarify the responsibilities of various stakeholders in private domain live streaming to protect elderly consumers effectively [7]

Core Viewpoint - Guangfa Futures actively responds to the central government's call for rural revitalization by implementing consumption assistance in Lankao County, Henan Province, showcasing its commitment to social responsibility and employee care [1][3]. Group 1: Consumption Assistance Initiatives - Guangfa Futures has initiated a consumption assistance program by purchasing local specialty products such as peanuts, coarse grain noodles, and yam powder from Lankao County as gifts for employees' parents during the Dragon Boat Festival [3]. - The company emphasizes the dual benefits of social responsibility and employee care through its consumption assistance efforts [3]. Group 2: Financial Support and Donations - In 2024, Guangfa Futures plans to donate 300,000 yuan to Baiyun Mountain Village in Sanyizhai Township, Lankao County, to help local farmers rebuild tomato greenhouses damaged by heavy rainfall, supporting the development of local specialty industries [3]. - The company is committed to optimizing its assistance plans based on local conditions and enhancing the integration of party building with rural revitalization efforts [3]. Group 3: Industry Support and Risk Management - Guangfa Futures is leading a "Insurance + Futures" project for the peanut industry in Lankao County, providing price protection services to 6,044 peanut farmers, with a total compensation amounting to 7.2283 million yuan, which is approximately 7.3 times the farmers' self-paid insurance premiums per mu [4]. - The company aims to leverage its financial expertise to contribute to the comprehensive revitalization of key support areas like Lankao County through various initiatives, including consumption assistance [4].