机构：长江证券 研究员：赵刚/杨会强/马健轩 风险提示 1、消费复苏缓慢；2、业务成本上升；3、展店不及预期；4、行业竞争加剧。 火锅是中餐最大细分赛道，2024 年以超6000 亿元的市场规模占据中餐14.5%的份额，远超其他菜系， 当下已迈入存量整合阶段。火锅的品类丰富度堪称中餐之最，从川渝麻辣到粤式滋补，从酸汤到清汤， 广泛的受众基础赋予其稳定的生命力，男女老少皆可消费，适配各类聚餐场景。同时，火锅具备标准化 程度高与运营高效的双重优势，易实现供应链统一管控与门店快速复制。反映到财务上，火锅行业达成 了更高的单餐位营收与利润率，成为中餐领域的领跑者。 优质赛道面临更加激烈的竞争，当前全国火锅店数超 55 万家，个体经营的小店星罗棋布，即便身为头 部品牌的海底捞，市占率仅6.9%。如巴奴、怂火锅等凭借"毛肚火锅"、"热辣火锅"等定位特色品牌，实 现细分领域突围，不断分流高端客群，进一步加剧了行业竞争的激烈程度。 核心竞争优势：服务、管理能力与强供应链共同构筑品牌护城河海底捞以极致服务为核心竞争力，卓越 的管理能力与强大的供应链共同构筑品牌护城河。服务层面，从等位时的美甲擦鞋、用餐时的细节关怀 到售后的快速 ...

%% %% research.95579.com 1 丨证券研究报告丨 [Table_scodeMsg1] 港股研究丨公司深度丨海底捞（06862.HK） [Table_Title] 海底捞深度报告：以服务立身，凭供应链致远 %% %% 报告要点 [Table_Summary] 海底捞是一家品牌矩阵丰富、管理特色突出、供应链壁垒深厚的大型餐饮企业。我们看好海底 捞主要基于：1、海底捞主品牌的极致服务深入人心，在下沉市场仍有开店潜力，新品牌矩阵加 速构建，打造了主品牌筑基+新品牌破局的双轮驱动的成长蓝图；2、海底捞单店模型优势突出， 翻台率高，运营效率与盈利能力强劲，奠定扎实的业绩基础；3、供应链体系成熟，从源头把控 食材品质，为全国门店提供稳定、统一、安全的食材保障。未来，公司有望在餐饮市场持续领 航。 分析师及联系人 [Table_Author] 赵刚 杨会强 马健轩 SAC：S0490517020001 SAC：S0490520080013 SFC：BUX176 请阅读最后评级说明和重要声明 2 / 37 %% %% %% %% research.95579.com 2 [Table_scodeMsg2] ...

Core Insights - The article discusses the experience of Haidilao in expanding its brand internationally, emphasizing the integration of culture and technology to promote Chinese culinary culture globally [3][4]. Company Strategy - Haidilao has been expanding internationally since opening its first overseas store in Singapore in 2012, currently operating 123 self-owned restaurants across 14 countries on four continents as of Q1 2025 [4]. - The company aims to attract 29.9 million customers at its overseas locations in 2024 [4]. - Haidilao employs a dual-track product strategy, retaining its signature dishes while introducing localized products to better connect with target markets [4][5]. - Cultural performances, such as Sichuan opera face-changing and noodle-throwing, are incorporated into the dining experience to enhance brand engagement and emotional connection with local consumers [4][5]. Cultural Integration - The "Panda Reception Hall" project serves as a cultural exchange platform, showcasing Chengdu's charm and promoting cultural tourism and trade [5][6]. - The project has been implemented in four Haidilao locations, featuring local arts and performances to attract diverse audiences and enhance cultural understanding [5][6]. - Chengdu has become the second most popular city for Thai tourists visiting China, highlighting the success of Haidilao's cultural initiatives [6]. Future Outlook - Haidilao plans to continue leveraging its "city reception hall" concept to provide a "food + culture" experience, aiming to spread the essence of Chinese aesthetics globally [7].