Core Insights - The "Xian Dong Dong" 2025 Chengdu Eastern New District Fish and Lamb Food Festival aims to promote local culinary culture and enhance Chengdu's status as an international food capital [1][3] Group 1: Event Overview - The festival features a theme of "Food in Rongcheng, Delicious Tide East," focusing on local delicacies such as Dazui Lamb and Sancha Lake Qiaokai Fish [1] - The event includes a main venue at Jiangxi Li Lakefront and multiple sub-venues, running from December 20 to January 3, 2026, with various activities including food markets, live music, and lion dance performances [5] Group 2: Industry Support and Collaboration - The Chengdu Eastern New District International Cooperation and Investment Promotion Bureau announced special support policies for the high-quality development of the catering industry, covering brand establishment, operational contributions, and scene creation [3] - Strategic supply chain cooperation agreements were signed between the Chengdu Eastern New District Catering Industry Association and several agricultural companies to enhance the link from production to table [3] Group 3: Consumer Engagement and Incentives - The festival will distribute New Year consumption vouchers to stimulate consumer activity, covering both the catering and retail sectors, with additional discounts from participating merchants [5] - The "Xian Dong Dong" food IP was introduced as a creative mascot for the district's culinary promotion, aiming to attract talent and capital while enhancing urban appeal [5]

Company Overview - Haidilao has evolved from a service benchmark to a multi-brand matrix, with its core being Sichuan hotpot, establishing itself as a global leader in Chinese dining over thirty years [1] - The company has undergone three phases: expansion, deep adjustment, and new brand exploration, reinforcing its market position while driving performance growth [1] - The governance structure is stable with concentrated ownership by the founding team, and an effective strategic execution [1] Industry Insights - The hotpot industry is the largest segment of Chinese cuisine, projected to exceed 600 billion yuan in market size by 2024, capturing 14.5% of the Chinese dining market [1] - The industry is currently in a phase of stock integration, characterized by a rich variety of hotpot styles and a broad consumer base, making it resilient and adaptable to various dining scenarios [1] - High standardization and operational efficiency in the hotpot sector allow for unified supply chain management and rapid store replication, leading to higher revenue per meal and profit margins [1] Competitive Landscape - The number of hotpot restaurants in China exceeds 550,000, with Haidilao holding a market share of only 6.9%, indicating intense competition even among leading brands [2] - Competitors like Banou and Song Hotpot are carving out niche markets with unique offerings, further intensifying industry competition [2] Competitive Advantages - Haidilao's core competitive advantage lies in its exceptional service, management capabilities, and strong supply chain, creating a robust brand moat [3] - The company is recognized as a service benchmark, with unique service features such as nail care and shoe shining during wait times, enhancing customer experience [3] - A strong operational model allows for standardized management across store locations, improving both customer experience and profitability [3] Growth Strategy - Haidilao's growth strategy is driven by a dual approach of leveraging its main brand while rapidly developing new brands, creating a "main brand foundation + new brand breakthrough" growth model [3] - The main brand continues to have potential for expansion in lower-tier markets, while the new brand matrix accelerates market penetration [3] - The company is expected to achieve net profits of 4.335 billion, 4.782 billion, and 5.278 billion yuan from 2025 to 2027, indicating strong future performance [3]

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [11]. Core Insights - The report highlights that Haidilao is a large restaurant enterprise with a rich brand matrix, distinctive management features, and strong supply chain barriers. The company is expected to continue leading the restaurant market due to its exceptional service, high operational efficiency, and mature supply chain system [3][9]. Company Overview - Haidilao, centered around Sichuan hot pot, has evolved into a global leader in Chinese dining over thirty years. The company's development can be categorized into three phases: expansion, deep adjustment, and new brand exploration. It has established a dual-driven growth model combining its main brand and new brands [6][20]. - The company emphasizes extreme service, which has become a hallmark of its brand, and has a stable shareholding structure with concentrated ownership by the founding team, ensuring effective strategic execution [6][35]. Industry Analysis - The hot pot industry is the largest segment of Chinese cuisine, projected to exceed 600 billion yuan in market size by 2024, capturing approximately 14.5% of the overall Chinese dining market. The industry is characterized by a high degree of standardization and operational efficiency, making it easier to manage supply chains and replicate stores quickly [7][63]. - Despite being a leading brand, Haidilao holds only a 6.9% market share, indicating significant competition from numerous small and specialized hot pot restaurants [7][82]. Competitive Advantages - Haidilao's core competitive advantages include exceptional service, strong management capabilities, and a robust supply chain, which together create a formidable brand moat. The company has implemented a unique apprenticeship system to ensure service quality and operational efficiency [8][43]. - The company is also focusing on a dual-brand strategy, leveraging its main brand while rapidly developing new brands to capture additional market share [9][61]. Financial Performance and Projections - The report forecasts that Haidilao will achieve net profits of 4.335 billion, 4.782 billion, and 5.278 billion yuan from 2025 to 2027, reflecting a positive growth trajectory [9]. - In 2023, the company experienced a significant recovery, with revenue increasing by 19.3% and net profit surging by 227.3%, primarily due to increased customer traffic and optimization of underperforming stores [51].

Core Insights - The article discusses the experience of Haidilao in expanding its brand internationally, emphasizing the integration of culture and technology to promote Chinese culinary culture globally [3][4]. Company Strategy - Haidilao has been expanding internationally since opening its first overseas store in Singapore in 2012, currently operating 123 self-owned restaurants across 14 countries on four continents as of Q1 2025 [4]. - The company aims to attract 29.9 million customers at its overseas locations in 2024 [4]. - Haidilao employs a dual-track product strategy, retaining its signature dishes while introducing localized products to better connect with target markets [4][5]. - Cultural performances, such as Sichuan opera face-changing and noodle-throwing, are incorporated into the dining experience to enhance brand engagement and emotional connection with local consumers [4][5]. Cultural Integration - The "Panda Reception Hall" project serves as a cultural exchange platform, showcasing Chengdu's charm and promoting cultural tourism and trade [5][6]. - The project has been implemented in four Haidilao locations, featuring local arts and performances to attract diverse audiences and enhance cultural understanding [5][6]. - Chengdu has become the second most popular city for Thai tourists visiting China, highlighting the success of Haidilao's cultural initiatives [6]. Future Outlook - Haidilao plans to continue leveraging its "city reception hall" concept to provide a "food + culture" experience, aiming to spread the essence of Chinese aesthetics globally [7].