Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has shown revenue growth in the first half of 2025, with total revenue of 6.149 billion, a year-on-year increase of 3.26%, but net profit has decreased significantly by 41.2% to 325 million due to rising expense ratios and asset impairment provisions [2] - The company plans to distribute an interim dividend of 0.15 yuan per share, with a payout ratio of 82.9% and a dividend yield of 5.41% [2] - The company is expanding its investment in the Shanghai industrial park project, increasing the total planned investment from 1.006 billion to 1.5 billion yuan [2] Summary by Sections Financial Performance - In H1 2025, the company's revenue, net profit attributable to the parent, and operating cash flow were 6.149 billion, 325 million, and -277 million yuan respectively, with a significant decline in net profit margin due to increased expenses and asset impairments [2] - The company's gross margin improved to 46.7%, a year-on-year increase of 0.6 percentage points, while the net profit margin decreased to 5.3%, down 4 percentage points [5] Brand and Channel Analysis - The main brand, Semir, and the children's brand, Balabala, reported revenues of 1.72 billion and 4.31 billion yuan respectively, with year-on-year growth of -4.98% and 5.97% [3] - The company has a total of 8,236 stores, with a net closure of 89 stores in the first half of 2025, while direct sales and store efficiency have both increased [4] Inventory and Receivables - The company's inventory at the end of H1 2025 was 3.326 billion yuan, an increase of 16.7% year-on-year, with inventory turnover days decreasing to 187 days [6] - Accounts receivable increased by 14.6% to 940 million yuan, with turnover days increasing by 4 days to 37 days [7] Investment Recommendations - Short-term challenges include high costs related to store expansion and weak franchise shipments compared to retail sales, indicating inventory pressure in the franchise sector [8] - Medium-term growth drivers include overseas expansion, partnerships with brands like PUMA and ASICS, and new retail initiatives [8] - Long-term potential for profit recovery exists as the company focuses on cost control and reducing discounts in online sales [8]