场景融合 "让我们跟随徐霞客，开启一场轻松奇妙之旅，解锁更多"平安行"优质服务，共同打卡祖国大好河山！" 这是中国平安首部品牌定制连载短剧《霞客行》闪亮登场时的宣传语。在这部6集连载的短剧中，平安 创造性地将现代保险服务与古代旅行家徐霞客的冒险精神相结合，让观众既了解了徐霞客的生平往事， 又体验到平安行这款境内出行守护创新保险产品的优质服务，可谓是寓教于乐。 在这个信息爆炸的时代，金融保险行业长期被贴上"刻板、严肃"的标签。当美妆、食品甚至奢侈品品牌 都在短视频平台玩得风生水起时，金融品牌如何突破传统营销桎梏？ 内容突破 《霞客行》短剧系列代表了金融行业内容创意的新方向。它不再局限于生硬的产品介绍，而是通过精心 编排的故事情节，将保险服务自然融入其中。 剧情设定上，明代"游圣"徐霞客意外来到公元2025年，面对如今高楼林立、车流不息、"奇装异服"、扫 码支付．．．．．．"今非昔比"的强烈反差使徐霞客"洋相不断"，让人忍俊不禁。之后徐霞客重游中国 的历程，再次重现了其令人后世敬仰的探索精神，时代在变，精神不变。而旅途中有了平安行的保驾护 航，让徐霞客走得更顺，走得更远，游毕发出"见江山依旧而气象全新，知华夏文明 ...

Core Insights - The event "Ping An Lecture Hall: New Paradigm of 'Prevention, Rescue, Compensation, and Use' in Insurance" highlighted the shift in the insurance industry from post-event compensation to comprehensive risk management [1][3] - Ping An has launched two innovative insurance products, "Ping An Travel Safety Guardian Plan" and "Ping An 24 Global Guardian Plan," aimed at transforming insurance services from passive compensation to proactive risk management [3][8] Group 1: Industry Transformation - The insurance industry in China is transitioning from "scale expansion" to "quality enhancement," focusing on risk co-governance and the essential value of insurance in addressing social needs [4][6] - The evolution of insurance from a mere financial product to a risk co-governance contract between the state and the people aims to create social value through effective risk management [4][6] Group 2: Product Innovations - "Ping An Travel Safety Guardian Plan" offers a full journey emergency rescue service system, emphasizing prevention, timely rescue, efficient compensation, and additional services like medical assistance [6][7] - "Ping An 24 Global Guardian Plan" provides a one-stop service for overseas travelers, covering pre-travel, during travel, and post-incident support, with a focus on proactive risk management [8][9] Group 3: Performance Metrics - "Ping An Travel Safety Guardian Plan" has served 42.9 million customers and processed over 3,500 claims, showcasing its effective response mechanism and comprehensive support [7] - "Ping An 24 Global Guardian Plan" has handled 426 overseas emergency rescue tasks in 2024, with a total compensation amount exceeding 220 million yuan, reflecting its operational efficiency and customer satisfaction [9]

Group 1 - The article discusses the significant changes in the global landscape, emphasizing the transition from an old order to a new order, particularly in the context of China's rise and the ongoing global transformation [1][2] - It highlights the three key areas of modern great power competition: energy, technology, and finance, with a focus on how China has developed unique innovative paths in these sectors [2][3] - The insurance industry is positioned as a crucial component of China's modernization, serving both market functions and social governance roles [2][3] Group 2 - The insurance industry in China has evolved from a "student" learning from Western models to a "teacher" capable of offering unique solutions, with significant growth from 1 insurance company in 1980 to 146 by 2010 [3][4] - The article points out the challenges faced by the industry, including reliance on interest rate spreads and the adoption of Western insurance models that do not align with local realities [5][6] - It emphasizes the need for a new path for the insurance industry, focusing on policy adjustments and innovative product offerings that cater to local needs [7][8] Group 3 - Recent innovations in the insurance sector, such as the introduction of products like the "return shipping fee insurance" and "Shanghai Health Insurance," demonstrate China's ability to create original solutions without relying on Western experiences [8][9] - The article argues that the essence of insurance should return to its core mission of providing risk protection and creating social value, moving away from a purely profit-driven model [10][11] - It highlights the shift from traditional compensation models to comprehensive service-oriented approaches, where insurance companies play a role in risk prevention and management [12][13] Group 4 - The narrative of China's rise is framed within the context of historical transitions, showcasing the shift from manufacturing to innovation and leadership in various sectors, including insurance [14] - The article concludes that the transformation of the insurance industry reflects a broader change in development philosophy, emphasizing a people-centered approach and the importance of social responsibility [14][15]