春节假期刚过，劲旅君按惯例在景区业内做了一圈调研，结果却出人意料。 "原本我都打算躺平过冬了，没想到春节却意外赚麻了。"华北一家5A景区负责人X君向劲旅君如是说。 本想躺平过冬，结果被迫加班数钱。2026年春节，不少景区意外迎来了一波泼天富贵。 然而，事实果真如此？ 01 实际上，过往两年，景区行业呈现"二八效应"，即20%的头部景区垄断80%的客流量，即便在往年节假日，也是出现"头部景区吃饱，中小景区饿倒"的现 状。 今年春节却一反常态，不但头部景区依旧保持"人从众"的爆满状态，就连中小景区都能够分享到一波流量红利，实现泛行业性业绩狂欢。 春节年年有，为什么今年格外不同？ 02 在谈及今年春节景区业绩暴涨原因时，景区负责人们共同提到两个不可忽视的客观原因。 而今年春节意外赚麻的景区可不止一家。劲旅君随机调研的不同区域、不同类型的十多家景区中，7家景区明确披露马年春节经营业绩： | 景区 | 景区类型 | 客流量同比增减 | 营收同比增减 | | --- | --- | --- | --- | | A | 华北山水风光景区 | 52% | 46% | | B | 西北主题乐园景区 | 260% | 201.6 ...

【新春走基层】 光明日报记者 赵家明 以古城雄关名刹著称的忻州，是异彩纷呈的三晋大地上的一抹亮色。如今，这里雄风依旧、再展新颜。 春节假期，记者来到山西忻州，感受这里游人如织、古今相映的氛围。 始建于东汉的忻州古城，集历史民俗、边关军戎、晋商文化于一体，素有"晋北锁钥"之称。走进古城， 欢笑声、叫卖声在街边墙角回荡，在这里，保德碗托、蒸肉、吊煎锅、荞面河捞，既便宜又可口。 来自保德县杨家湾乡的店主马爱云在门口张贴承诺："绝不把自己认为质量不好的东西卖给游客。"走进 店内，只见这里卖着每份4元的碗托。"嗨，我们靠的就是薄利多销。"店员笑着介绍，"不仅除夕开门， 春节期间也天天开门。" 剔尖是一种用白面制成的山西特色面食。在排队顾客转身都困难的剔尖店，师傅郭未东正用筷子将面剔 进锅内，速度之快，令人惊叹。"我已经做了20多年了。"郭师傅边忙边说。 夜幕降临，古城的精彩未尽于此。城墙脚下，打铁花吸引了不少游客驻足观看。师傅不顾高温，或吐火 或挥洒火花，尽显山西的粗犷之美。 "雁门关是不是也挺近的，大概多长时间到？"正在议论雁门关景区的记者引起了一对情侣的热情追问。 雁门关属代县，从古城起早坐车，不到中午就能到达。 ...

Core Viewpoint - The article highlights the cultural significance and vibrant experiences of traditional Chinese New Year celebrations, particularly through the lens of a Pakistani student, Fahad, who immerses himself in local customs and festivities in Nanjing, showcasing the appeal of intangible cultural heritage [1][2][3] Group 1: Cultural Events and Performances - Nanjing hosted a Spring Festival market and intangible cultural heritage exhibitions, attracting both locals and international visitors [1] - Traditional performances such as dragon dances and unique water skills like "Duzhu Piao" were featured, emphasizing the rich cultural tapestry of the region [2] - The "Iron Flower" performance, involving molten iron being cast into the night sky, captivated audiences, illustrating the artistic and emotional power of these cultural expressions [2] Group 2: Personal Experiences and Cultural Exchange - Fahad expressed his excitement and appreciation for the traditional performances, noting the balance and skill required in the "Duzhu Piao" act [2] - The article emphasizes the growing trend of educated young individuals in China choosing to pursue careers in traditional arts, reflecting a commitment to cultural preservation [3] - Fahad's experience during the Spring Festival allowed him to connect with the essence of Chinese culture, highlighting the universal themes of courage, romance, and love for life [3]

Core Viewpoint - The article highlights the vibrant atmosphere of the Spring Festival in Shenyang, showcasing the "Junma Yingxiang" theme lantern as a centerpiece of cultural celebration and community engagement [1][2]. Group 1: Lantern Festival Highlights - The "Junma Yingxiang" lantern, measuring 13 meters high and 30 meters long, is a significant attraction, crafted by over 100 artisans from Sichuan Zigong, emphasizing traditional craftsmanship [1]. - The lantern features intricate designs, with the main components made from satin and silk, and the patterns hand-painted using traditional techniques [1]. - The festival includes 25 large lantern displays and over a thousand smaller lanterns, creating a visual spectacle across a 200,000 square meter area [1]. Group 2: Entertainment and Activities - The event features a variety of entertainment options, including a 2000-meter long ice slide and over 20 snow-related activities, attracting families and children [2]. - Daily performances include traditional crafts like "Datiehua" and cultural acts such as Sichuan opera face-changing, enhancing the festive atmosphere [2]. - The festival aims to provide a joyful experience for all ages, with activities running from day to night, creating a continuous celebration [2]. Group 3: Community Engagement - Local residents express appreciation for the beauty and cultural significance of the lanterns, indicating a strong connection to the festive spirit [2]. - The event serves as a platform for showcasing traditional culture and fostering community spirit, as seen through the participation of artisans and the engagement of visitors [3].

Core Viewpoint - The integration of intangible cultural heritage (ICH) with tourism is increasingly attracting visitors, especially during festive seasons like the Spring Festival, showcasing a blend of traditional and modern cultural elements [1][18]. Group 1: Cultural Events and Activities - The popularity of ICH activities, such as the "Iron Flower" performances, has surged, with many cities incorporating these events into their local culture, making them accessible to the public [2][16]. - During the Spring Festival, various cultural events, including lantern festivals and traditional performances, are being organized, with significant participation from local communities and tourists [6][11]. - The "Datang Qian Denghui" event in Guangzhou features a large-scale performance with over a thousand participants in traditional attire, highlighting the growing interest in traditional culture among younger demographics [11][19]. Group 2: Economic Impact and Consumer Engagement - The rise in ICH activities is seen as a strategy for commercial districts and scenic areas to enhance their cultural tourism appeal, transforming one-time visitors into repeat customers through immersive experiences [17][19]. - Data from Meituan Travel indicates a 200% year-on-year increase in searches for "ICH experiences" during the Spring Festival, reflecting a growing consumer interest in cultural tourism [16]. - The integration of ICH with commercial activities is crucial for maximizing consumer engagement, as seen in the innovative "Lantern Festival + Temple Fair" model that encourages participation and spending [17][19]. Group 3: Challenges and Opportunities - Despite the growth in ICH activities, there is a need for more distinctive offerings to avoid consumer fatigue, as similar events across different regions may diminish the unique appeal [18][20]. - There is an identified gap in the depth of cultural exploration and creativity in some tourism projects, suggesting that further innovation is needed to fully leverage the potential of ICH [19][20]. - Policymakers are encouraged to develop more targeted support for ICH initiatives, promoting local cultural projects while allowing for market-driven innovations [20].

工作人员为灯会安全、稳定、精彩运行提供保障。 本报记者 刘平 摄 来自京彩公司工程部的 阳超已经两年没回家过春节了，每个假期都在灯会现场坚守。他来自四川自贡，全家人一起看灯会是烙 印在他脑海里的儿时欢乐记忆。从事花灯行业十多年，他打心眼里热爱来自家乡的非遗彩灯。看到自贡 非遗彩灯在北京亮相，更多市民游客通过赏花灯感受年味儿和非遗技艺，他内心无比自豪。 昨天傍晚，夜幕初垂，北京世界公园内的彩灯一盏盏亮起，来自四面八方的游客来到京彩新春彩灯嘉年 华，赏灯游园寻找年味儿。游客们涌向东门处"五谷丰登"大型灯组前拍照，花灯背后一处不起眼的配电 箱前，手持测电笔的工程部技术人员阳超俯身检测，目光牢牢锁定仪表盘上跳动的数字。 彩灯嘉年华的另一大看点是打铁花。水舞台的打铁花后台区，有着近40年打铁花经验的陈主义正和其他 工匠忙碌着炼铁水。在现场观众的热烈期待中，表演正式开始，1600摄氏度的铁水砸落在地面，溅起遍 地金花，现场观众爆发出一阵阵欢呼声。陈主义更来劲儿了，舀、扔、打动作一气呵成。"能让更多游 客看到非遗打铁花表演，感受非遗年味儿，再累也无所谓！"表演结束后，大汗淋漓的他依然意犹未 尽。 今年春节，当游客沉醉在非遗 ...

京世界公园内张灯结彩，市民游客来到京彩新春彩灯嘉年华，赏灯游园寻找年味儿。本报记者 刘平摄 本报记者 潘福达 昨天傍晚，夜幕初垂，北京世界公园内的彩灯一盏盏亮起，来自四面八方的游客来到京彩新春彩灯嘉年 华，赏灯游园寻找年味儿。游客们涌向东门处"五谷丰登"大型灯组前拍照，花灯背后一处不起眼的配电 箱前，手持测电笔的工程部技术人员阳超俯身检测，目光牢牢锁定仪表盘上跳动的数字。 北 来自京彩公司工程部的工作人员在用另一种方式"赏灯"，为灯会安全、稳定、精彩运行提供坚实保障。 今年春节，当游客沉醉在非遗技艺与环球微缩景观交相辉映的灯会时，来自京彩公司工程部的工作人员 在用另一种方式"赏灯"，为灯会安全、稳定、精彩运行提供坚实保障。 上午9时，阳超早早来到园区，随身工具包内备着手电筒、钳子、电笔、胶水和卷尺。随着游客越来越 多，他不由自主地加快脚步，对百余组灯组的配电箱和变压器进行逐一"体检"，排查一切电路隐患。头 一夜的大风让几处彩灯的表皮稍有破损，他迅速拿出胶水进行修补。整个园区巡场了三四圈后，临近傍 晚亮灯前一个小时，他依然紧绷神经，再次复核电路并开展灯组试点亮。 彩灯点亮的夜间，正是阳超一天工作中最繁忙的时候， ...

Group 1 - The first "Pudong Chinese New Year Festival" was held in Shanghai's Pudong New District, showcasing the intangible cultural heritage performance of "Iron Flower" [3] - The "Iron Flower" performance became a highlight against the night backdrop, attracting significant attention [3] - The event emphasizes the promotion of traditional culture and aims to enhance local tourism and cultural engagement [3]

Group 1 - The event at Changsha World Window featured traditional performances such as iron flower and fire pot to welcome the New Year 2026 [2][3][4] - The performances were conducted by staff members and included participation from visitors, creating a festive atmosphere [2][3][4] - The celebration marked the arrival of the New Year with cultural heritage displays, emphasizing the importance of preserving traditional arts [2][3][4]

Group 1 - The national cultural tourism market is gradually warming up as the New Year holiday approaches, with unique performances in Fujian and Sichuan providing a spectacular visual and auditory feast for visitors [1] - In Fujian, the local intangible cultural heritage performance "She Ethnic Fire Phoenix" captivates tourists with its vibrant display, where performers create a visual effect resembling a phoenix in flight [4] - Sichuan's Huaying City hosts a New Year celebration featuring traditional iron flower performances and a drone show, showcasing the region's cultural heritage and modern technology [6] Group 2 - The "Fire Phoenix" performance in Fujian involves performers breaking charcoal into dust and using fire baskets to create a dynamic display that attracts many visitors [4] - The iron flower show in Sichuan features artisans skillfully launching molten iron into the air, creating a stunning visual spectacle, complemented by traditional Sichuan opera performances [6] - The drone show in Sichuan includes thousands of drones forming various thematic patterns in the night sky, enhancing the festive atmosphere and engaging the audience [6]