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财经观察:关税挑战下,跨境电商得与失
Huan Qiu Shi Bao· 2025-06-05 22:52
Core Viewpoint - The Chinese cross-border e-commerce industry is experiencing a shift in dynamics due to new tariff policies implemented by the US, EU, and Japan, prompting platforms and merchants to adjust their strategies and enhance competitiveness [1][4]. Group 1: Market Trends - The European market is emerging as a new opportunity for Chinese cross-border e-commerce, with a focus on products catering to the "silver economy," "lazy economy," environmental travel, safety concerns, and silent travel [2][4]. - Advertising expenditures by Chinese platforms like Temu and Shein in Europe have surged, with EU countries seeing a 12-fold increase in monthly ad spending [4]. Group 2: Tariff Impacts - The US has reduced tariffs on small packages from 120% to 54% for items valued under $800, while maintaining a fixed fee of $100 for packages [4][5]. - The EU has proposed a €2 fixed fee for small packages sent to consumers, affecting 4.6 billion packages, 91% of which originate from China [5][6]. Group 3: Business Model Adjustments - Chinese platforms are adapting by increasing local warehousing in the US and exploring traditional logistics models similar to Amazon [7]. - The "double clearance and tax" model is being adopted by many merchants to manage logistics costs effectively [8]. Group 4: Consumer Reactions - Consumers in Europe express dissatisfaction with potential new taxes, fearing increased prices for goods that have previously been affordable through Chinese platforms [6]. - Despite price increases, some consumers continue to prefer Chinese e-commerce platforms due to their competitive pricing compared to local alternatives [8]. Group 5: Future Outlook - The overall growth of Chinese cross-border e-commerce remains strong, particularly in Southeast Asia, with ongoing improvements in product quality and design [8]. - The industry is focused on enhancing logistics and distribution systems to facilitate a shift from "buying globally" to "selling globally" [8].
我国又一产品被全球抢购?出口额暴增900%,为何只有我国订单暴增
Sou Hu Cai Jing· 2025-05-10 03:50
Core Insights - The article highlights the significant increase in China's exports despite the challenges posed by U.S. tariffs, showcasing the resilience and competitiveness of Chinese manufacturing in the global market [1][17]. Trade Performance - In Q1, mechanical and electrical products accounted for 53% of China's export value, with 72,000 new energy vehicles sold primarily to Mexico and the UAE [3]. - Urea fertilizer sales in Henan surged by 947.8% quarter-on-quarter, with costs dropping by 700 yuan per ton, disrupting international pricing [3]. Manufacturing Efficiency - China's supply chain efficiency is emphasized, particularly in the electric vehicle sector, where all components can be sourced within a 50-kilometer radius, significantly outperforming traditional manufacturing hubs like Detroit [5]. - The global shipbuilding industry is dominated by China, holding 70% of new ship orders, with some companies like Hudong-Zhonghua having orders extending to 2030 [5]. Technological Advancements - The export of industrial robots increased by 81.9%, with Polish factories replacing German equipment with "Chinese smart manufacturing" [6]. - Innovative products, such as AI-integrated cleaning robots and advanced cameras, are gaining popularity in international markets, indicating a shift in consumer perception towards Chinese goods [6]. E-commerce Growth - Cross-border e-commerce is thriving, with platforms like Dunhuang.com utilizing smart systems to circumvent U.S. tariffs by splitting orders into smaller, tax-exempt packages [8]. - The volume of cross-border e-commerce at Hangzhou Xiaoshan Airport grew by 30%, driven by high demand for mobile accessories and clothing [8]. Policy Support - The Chinese government has implemented reforms, such as batch inspection reforms by Lanzhou Customs, which have expedited the export process and reduced clearance times by 30% [12]. - The China-Europe Railway Express saw a 15% increase in trips this year, with freight costs decreasing by 30%, facilitating trade from various regions in China to Europe [12]. Competitive Response - In response to U.S. tariffs, companies are innovating, such as a shoe factory in Quanzhou developing its own "air suspension technology" to compete with major brands like Nike [15]. - The Ministry of Commerce has initiated actions to improve product quality and reduce counterfeit goods, with significant enforcement against trademark infringements [15].