HaiXing Market的故事，始于一次跨界"头脑风暴"，成于一套打破常规的商业逻辑。它背后是深耕品牌全渠道运营的香港还行泛娱有限公司，其创始人王 子烨，既是B站上以热爱发电的香水UP主"好奇的王还行"，也是商业世界中敏锐的操盘手。 在全球零售业经历深刻变革、消费者从"购买商品"转向"体验内容"的时代浪潮中，一种全新的零售物种正在中国悄然崛起。它既非传统百货的专柜，也非 连锁店的翻版，更不是快闪店的昙花一现。它将自己定义为 "先锋美学灵感之地" ，一个 "可以逛的小红书" 。这便是HaiXing Market——一个从诞生之初 就携带着颠覆基因的小众美奢集合店品牌。 作为小众品牌的重要代理方，HaiXing Market团队洞察到主流渠道存在显著空白。一方面，传统百货与购物中心因追求SKU规模，对产品线精简的小众品 牌准入门槛高；另一方面，传统美妆集合店（CS渠道）在市场竞争加剧下，对新兴小众品牌的孵化与支持资源也日趋有限。基于此，HaiXing Market于 2024年战略性创立，旨在打造一个专注于甄选、培育并商业化小众品牌的创新型渠道。 创始人王子烨向CBO分享道，当前，HaiXing Market ...

在购物流程上，市内免税店实现了高度便捷化。消费者只需出示护照及60天内的出境凭证，即可完成购 买，待出境时在口岸提货，省去了传统机场购物的时间压力。 作为财政部等部委支持建设的重要项目，上海市内免税店打破了以往免税购物"只在口岸"的限制，让消 费者可以在城市核心商圈从容选购，提升了消费体验。 上海正加快建设国际消费中心城市。日前，位于静安区南京西路商圈的国药中服上海市内免税店完成迁 址升级，正式焕新开业。作为上海深化离境退税、免税消费和保税展示融合发展的重要载体，该项目将 进一步推动"免税+消费"场景创新，助力打造国际化消费高地。 新开业的市内免税店商品种类丰富，涵盖护肤彩妆、香水、酒类以及精品箱包等多个品类。开业期间， 店内推出多重优惠活动，部分商品低至一折，并为消费者提供到店礼赠等福利，吸引了不少市民和游客 前来选购。 前来购物的市民孙女士表示，她计划明年乘坐邮轮出境旅游，正好趁此次开业提前选购免税商品。"价 格很有吸引力，手续也很方便，正好可以提前准备。" 在保税功能方面，静安区还率先探索高端消费品在核心城区的保税展示和交易模式。位于张园的保税展 示平台自去年启用以来，已举办十余场国际品牌首发和首秀活动 ...

Core Insights - The significance of the "Double 12" shopping festival is being redefined as it faces challenges in consumer engagement and competition with "Double 11" [1][3] - E-commerce platforms are adopting a more subdued approach to "Double 12," focusing on gradual promotions rather than aggressive marketing [3][5] - Content platforms like Douyin and Kuaishou are integrating "Double 12" into a broader "Year-End Carnival," shifting the focus from a single promotional event to a longer engagement period [5][9] E-commerce Platforms' Strategies - Major platforms such as Taobao and JD.com have started "Double 12" quietly, without extensive advertising, creating a low-pressure shopping environment [3][4] - Pinduoduo continues to emphasize its competitive pricing strategy rather than focusing on specific promotional events, maintaining a consistent value proposition [3][4] - The approach of content platforms contrasts sharply, as they aim to create a continuous shopping atmosphere rather than a singular event, thereby reducing the urgency associated with traditional sales [5][9] Consumer Behavior and Market Trends - Consumers are exhibiting a shift from impulsive buying to more deliberate purchasing decisions, seeking tailored solutions rather than responding to promotional pressure [1][3] - The "Double 12" festival is seen as a necessary anchor in the year-end shopping cycle, catering to ongoing consumer needs that arise after "Double 11" [10][14] - The festival serves as a critical period for merchants to clear inventory and meet year-end sales targets, highlighting its practical importance in the retail calendar [10][14] Future of "Double 12" - The festival's role is evolving from a peak sales event to a stabilizing force in the e-commerce landscape, ensuring continuous engagement and managing consumer expectations [14] - As promotional events become more commonplace, "Double 12" is positioned as a key transitional point in the annual sales cycle, helping to maintain platform activity and brand visibility [14] - The overall market is experiencing a slowdown in growth, making the steady presence of "Double 12" more relevant as a reliable sales milestone [14]

Group 1 - The first "immediate buy and refund" tax refund point for outbound tourists has been officially launched at Dongmen Suning Department Store, enhancing the shopping experience for international travelers [1][3] - The new tax refund service allows travelers to process refunds on-site after shopping, significantly reducing the time required for refund procedures to just a few minutes [1] - Currently, there are 66 merchants in Dongmen Suning Department Store participating in the immediate tax refund program, covering luxury watches, fashion apparel, and skincare products [1] Group 2 - The Luo Hu District is leveraging its advantageous position as a commercial and consumption hub to develop a robust outbound tax refund shopping network [2] - The district is enhancing traveler services by introducing multiple shuttle bus routes and plans for autonomous bus lines to improve access to major shopping areas [2] - Digital upgrades are being implemented to enrich electronic refund channels, aiming to provide a better shopping experience for travelers [2]

Market Overview and Core Characteristics - The sinking market includes third-tier cities, towns, and rural areas, with a population exceeding 900 million, accounting for over 65% of the national population. By 2025, the GDP of the sinking market is expected to reach 109.9 trillion yuan, with retail sales of social consumer goods likely to exceed 35 trillion yuan. The sinking market contributes approximately 48% to national consumption, with more than two-thirds of future consumption growth expected to come from this market [1][2][4]. Core Drivers - Income levels in the sinking market have been rising, with the median disposable income of urban residents projected to reach 49,000 yuan in 2024, a 48% increase from 2017. This increase allows residents to spend more on upgraded and quality consumption [4]. - The improvement of logistics and supply chain systems has significantly lowered consumption thresholds in the sinking market. By 2025, the online retail scale in this market is expected to reach 8.1 trillion yuan, providing consumers with more diverse and convenient shopping channels [6]. - Consumer attitudes are shifting from basic material needs to a focus on quality and variety. There is a steady increase in the consumption of durable goods, such as smart home appliances, and various service sectors, including dining and entertainment [6]. Core Consumption Formats and Growth Areas - Service consumption is accelerating, with coffee brands like Starbucks and Luckin Coffee seeing membership growth rates in the sinking market surpassing those in first-tier cities. Fast food and snack brands are successfully capturing market share through differentiated strategies [7]. - The tourism and leisure sectors are evolving, with "reverse tourism" gaining traction in the sinking market, leading to increased interest in lesser-known attractions and rural tourism projects [9]. - The demand for education and life services is robust, with community commercial chains expanding to meet daily service needs, enhancing residents' quality of life [9]. Emerging Formats and Channel Innovations - Digital integration is becoming a key trend, with companies like Huitongda Network achieving online and offline synergy, enhancing consumer shopping experiences [13]. - Community convenience formats are proliferating, driven by policies promoting a "15-minute living circle," which meets residents' immediate consumption needs [14]. - Reverse innovation is evident as high-end brands adapt to the sinking market, while local brands expand into higher-tier cities after establishing a strong presence [14]. Business Opportunities and Strategic Directions - High-cost performance chain brands in the food and beverage sector have significant growth potential, with standardized operations allowing for rapid expansion in the sinking market [15]. - Durable goods companies can optimize supply chains to lower costs and offer competitive pricing, stimulating demand in the sinking market [16]. - The county-level commercial real estate market presents substantial opportunities, with the potential to develop integrated commercial complexes that enhance local economic vitality [16]. Differentiated Competitive Strategies - Local adaptation is crucial, with companies needing to understand local consumption habits and cultural characteristics to avoid simply replicating urban business models [17]. - Supply chain optimization is essential for reducing operational costs, particularly in logistics, to meet the price-sensitive demands of the sinking market [17]. - Consumer finance solutions can empower the large consumer base in the sinking market, facilitating access to high-value goods and services [17]. Policy and Capital Dividends - Government policies are supporting rural revitalization and county commercial system development, enhancing infrastructure and encouraging investment in the sinking market [18]. - Increasing capital interest in the sinking market is evident, with sectors like consumer finance and digital services attracting significant investment [20]. Challenges and Recommendations - The sinking market faces challenges such as insufficient supply quality and heightened competition between traditional and emerging retail formats [21]. - Companies should leverage local resources to develop unique industries, enhancing brand value and driving consumer engagement [22]. - Digital transformation is vital for retail competitiveness, utilizing technology to optimize operations and improve consumer experiences [22]. Summary - By 2025, the sinking market is expected to exhibit a favorable development trend characterized by consumption upgrades and structural opportunities. Key growth points include service consumption, durable goods upgrades, digital integration, and policy support. Companies must focus on local demand, optimize supply chains, and leverage policy and capital advantages to succeed in this emerging market [24].