" 2025年港交所迎来的规模最大车企IPO项目。 " 作者丨 马广宇 编辑丨田哲 奇瑞海外业务也远超预期，自 2003 年起，奇瑞连续 22 年位居自主品牌乘用车出口榜首，产品覆盖 100 余个国家和地区，累计全球销量超 1300 万辆。 奇瑞的第七次IPO终于成功。 雷峰网消息，9月25日上午，奇瑞汽车（股票代码：09973）历经两次递表后，正式登陆港交所挂牌上 市，上市后，奇瑞汽车的开盘价为 34.2 港元/股。 据资料显示，本次募集资金将用于新车研发、下一代汽车技术研发、海外市场拓展及芜湖生产设施升级， 剩余部分补充营运资金。 在奇瑞公布的公告中，奇瑞将从拥有的 54.7 亿股中拿出不超过 3.69 亿股（约占总股份的 6.74%）用做 员工激励，一股售价 3.4 元，从授予日起的 6 年内为锁定期。 据已递交的招股书显示，2024 年全球乘用车总销量为 7430 万辆，奇瑞以 229.5 万辆的销量跻身全球前 二十大车企，以 49.4% 的同比增速在该榜单中位列第一。此外，奇瑞也是全球前二十大车企中唯一实现 燃油车、新能源车、国内、海外销量四项指标均增长超 25% 的企业。 在国内市场，奇瑞乘用车 ...

Core Viewpoint - Chery Automobile has officially launched its Hong Kong IPO, aiming to issue approximately 297 million H-shares and raise up to HKD 9.14 billion, potentially becoming the largest IPO of a car company on the Hong Kong Stock Exchange in 2025 [1][3]. Company Overview - Chery Automobile, established in 1997 and headquartered in Wuhu, China, designs, develops, manufactures, and sells a diverse range of passenger vehicles, including both fuel and new energy vehicles, catering to the evolving preferences of domestic and international markets [3]. - The company operates five major automotive brands: Chery, Jetour, Exeed, iCAR, and Zhiji, each with unique positioning and aesthetic recognition, covering various segments with significant growth potential [3][4]. Market Strategy - Chery's multi-brand strategy has achieved significant success, driven by a deep understanding of market segmentation and a three-dimensional framework of "precise positioning + technological synergy + ecological diversification," allowing it to cover a price range from CNY 50,000 to CNY 500,000 [4][5]. - The brand matrix operates like interlocking gears, with each brand occupying a unique market segment while collectively driving overall growth, avoiding internal competition and saturating target markets [5]. Brand Performance - The main brand targets the mass and family user segments, with a dual-line layout through the Arrizo sedan series and the Tiggo SUV series, achieving over 1.52 million cumulative sales in 2024 and a compound annual growth rate (CAGR) of 36.9% from 2022 to 2024 [5][7]. - Jetour has rapidly reached a milestone of 1 million vehicles since its launch in 2018, with a projected sales volume of over 530,000 units in 2024 and a CAGR of 80.0% from 2022 to 2024 [7]. - The Exeed brand aims for high-end positioning, achieving sales of 130,000 units in 2024 with a CAGR of 69.7% over the past three years, focusing on "new luxury" through advanced technology [7][8]. - iCAR and Zhiji brands target the young and high-end intelligent markets, respectively, with iCAR projected to sell over 60,000 units in 2024 and Zhiji achieving sales of 38,500 units [8]. Technological Synergy - Chery's success is underpinned by a "technology sharing, brand differentiation" strategy, allowing for cost-effective R&D while maintaining brand uniqueness [9]. - The Kunpeng power system serves as the core of cross-brand collaboration, enabling shared technology across various vehicle types, enhancing overall competitiveness [9][11]. Financial Performance - From 2022 to 2024, Chery's revenue grew from CNY 92.62 billion to CNY 269.9 billion, with a CAGR of 70.7%, and net profit increased from CNY 5.81 billion to CNY 14.33 billion, reflecting a CAGR of 57.1% [14]. - In Q1 2025, the company reported revenue of CNY 68.22 billion, a year-on-year increase of 24.2%, and a net profit of CNY 4.65 billion, up 71.5% [14]. Global Expansion - Chery has established a global R&D, production, and sales network, with overseas market revenue accounting for 37.4% in 2024, enhancing its ability to mitigate risks from single markets [14][15]. - The company has 1,075 overseas dealers, ranking among the top Chinese independent passenger vehicle brands, benefiting from localized operations [15]. Strategic Insights - Chery's multi-brand strategy exemplifies a successful model for the Chinese automotive industry, transitioning from "incremental competition" to "stock game" through precise positioning and technological collaboration [17]. - The brand matrix not only demonstrates past success but also serves as a foundation for future growth, positioning Chery as a leader in the evolving automotive landscape [16][17].

Core Insights - The launch of the Jietu X70L marks a significant milestone in the Chinese family SUV market, emphasizing the brand's commitment to quality and innovation with a starting price of 109,900 yuan [1][19] - The Jietu X70 series has achieved remarkable sales, with nearly one million units sold, highlighting its dominance in the segment and the effectiveness of its market positioning [2][5] Group 1: Market Performance - The Jietu X70 series has sold over 450,000 units, making it the best-selling model in its segment, with over 230,000 units exported to countries like Kazakhstan and Ecuador [5][6] - Sales growth has been exponential, increasing from 180,000 units in 2022 to over 568,000 units projected for 2024, significantly outpacing industry averages [5][6] Group 2: Product Features - The Jietu X70L is positioned as a "maglev luxury electric seven-seater SUV," offering performance comparable to vehicles in the 300,000 to 500,000 yuan range, thus breaking price barriers in the luxury SUV market [7][19] - It features advanced technology such as a cloud platform chassis and CDC electromagnetic suspension, providing a smooth ride and addressing common family travel pain points [9][13] Group 3: Safety and Comfort - The vehicle's body is constructed with 86% high-strength steel, providing exceptional torsional rigidity, and it includes a mother-and-baby-grade healthy cabin with air purification systems [13][19] - The spacious interior boasts a 2820mm wheelbase and 32 seating configurations, catering to various family needs, from camping to daily commuting [11][19] Group 4: Brand Evolution - The term "exceeding" was emphasized during the launch event, reflecting the brand's evolution from a follower to a leader in the market, with a focus on technology and value rather than just price competition [15][19] - The pre-sale event included attractive offers such as a smart car control watch and lifetime warranty, showcasing the brand's appreciation for its million users [17][19]

Group 1 - In June 2025, Jietu Automobile sold 55,741 vehicles, representing a year-on-year growth of 32.4%. For the first half of the year, total sales reached 299,368 units, up 33.9% year-on-year, marking a strong development momentum with a historic semi-annual sales breakthrough of 290,000 units [1] - Jietu's three major segments—fuel vehicles, electric hybrid off-road vehicles, and luxury off-road vehicles—are performing well in the global market, with the Jietu X70 series being the "champion of seven-seat SUVs in China," selling 15,725 units in June and surpassing 930,000 cumulative sales globally [3] - The Jietu Mountain Sea T1 and T2 models have contributed to the electric hybrid off-road segment, with cumulative sales of 6,140 units, while the new Mountain Sea L9 has gained popularity among families for its spacious and comfortable design [3] Group 2 - The luxury electric hybrid off-road segment, represented by the Zongheng G700, is gaining traction with its advanced power system and design philosophy, establishing a strong presence in the global luxury off-road market [5] - Jietu is entering the "Off-Road 3.0 Era," expanding its product lineup to cover various off-road categories, making off-roading a more accessible lifestyle choice for a broader audience [7] - The Zongheng G700 showcased its capabilities by participating in the 2025 Rally, achieving a personal runner-up position and demonstrating the brand's commitment to overcoming challenges in extreme conditions [8] - The Zongheng G700 made its debut at the Hong Kong Auto Show, highlighting its robust off-road performance and luxury experience, reinforcing Jietu's strategic intent to penetrate the global high-end market [9] - The strong performance in the first half of the year sets a solid foundation for Jietu's growth trajectory in 2025, with plans to accelerate product innovation and aim for the title of "global number one electric hybrid off-road brand" [11]