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(新春走基层)风鳗飘香年味浓 浙江宁海湾渔村产销两旺促增收
Zhong Guo Xin Wen Wang· 2026-01-30 12:02
(新春走基层)风鳗飘香年味浓 浙江宁海湾渔村产销两旺促增收 中新网宁波1月30日电 (刘子琳 吴立高)近日,在浙江省宁波市宁海县强蛟镇峡山村,一排排风干的鳗鱼 随风轻晃,沿街海货店人来人往,风鳗迎来一年中最火热的销售季。 作为宁海湾沿海的传统年味,风鳗承载着渔民"年年有鱼"的朴素期盼。每到腊月,当地村民便开始忙着 剖洗、腌制、晾晒。齐人高的晾架上,一条条鳗鱼被整齐挂起,在冬日海风中慢慢风干,成为渔村里独 特的风景。 清晨五点,春蕾海产店已亮起灯来。村民尤思恩和家人正忙着处理当天的新鲜鳗鱼。"这几天风正好, 得抓紧时间干活。"他说,这些鳗鱼需经过抹盐、铺姜片和洋葱去腥提鲜的步骤,腌制两日后再晾晒两 三天,才能做成地道的强蛟风鳗。 循着祖辈相传的工序制成的风鳗肉质紧实、咸鲜适口,颇受市场欢迎。尤思恩的妻子郑亚琴一边回复手 机订单,一边笑着说:"线上线下一起卖,一天能卖出几百条,忙是忙,但心里踏实。"眼下,礼盒装风 鳗不仅销往宁波本地,还通过冷链发往外省。 "以前卖货全靠熟人介绍,包装就是简单的塑料袋,现在可大不一样喽!"峡山码头旁的"老渔村"特产店 里,村民尤青莲指着印有风鳗图案的蓝色礼盒介绍道,"这款包装是大学 ...
视频丨一条“鲜”链连山海 小渔村的水产发展之路
Yang Shi Xin Wen Ke Hu Duan· 2025-12-06 06:58
Core Insights - The fishing industry in Fujian, particularly in the village of Aojiao, is experiencing a busy harvest season with a significant increase in seafood production and sales [1][3]. Industry Overview - Aojiao village is strategically located with three sides facing the sea, contributing to its rich marine resources and bustling fishing activities [1]. - The fishing boats are returning with various catches, including species like Barramundi, Mullet, and Yellow Flower Fish, which are quickly processed and sold [3]. Supply Chain Efficiency - The supply chain from "sea catch" to "table" is highly efficient, with immediate transportation of fresh catches to e-commerce sorting centers and processing plants [5][7]. - Processed products include dried seafood and high-value items like crab meat canned products, showcasing the village's capability for deep processing [7]. E-commerce Integration - Aojiao village has developed a complete industrial chain around e-commerce, involving packaging, logistics, product photography, and live sales [8]. - Popular products such as crab and Barramundi are being sold to distant markets, including regions like Xinjiang, Yunnan, and Guizhou [8]. Economic Impact - The e-commerce sales in Aojiao village are projected to exceed 350 million yuan in 2024, indicating a mature modern seafood industry chain from catch to export [10]. - In the first ten months of the year, the village's seafood export value reached 490 million yuan, marking a year-on-year growth of 10.2%, primarily to countries like Malaysia [10].
一条“鲜”链连山海 小渔村的水产发展之路
Yang Shi Xin Wen Ke Hu Duan· 2025-12-06 05:49
Group 1 - The fishing season in the Minnan fishing grounds is currently busy, with significant activity at the Aojiao Village dock in Dongshan County, Fujian Province, where various fish and seafood are being harvested and sold efficiently [1] - After landing, the seafood is quickly transported to e-commerce sorting centers or processing plants, where it undergoes rapid cold treatment and is shipped nationwide using cold chain logistics [3] - The processing plants in Aojiao Village are operating at full capacity, producing dried seafood products and high-value crab meat cans from freshly caught seafood [5] Group 2 - A complete industrial chain has formed around e-commerce in Aojiao Village, involving packaging, logistics, product photography, visual design, and live sales, with popular products like crab and fish being sold as far as Xinjiang, Yunnan, and Guizhou [6] - The modern seafood industry chain from fishing to processing and export has brought tangible benefits to Aojiao Village, with e-commerce sales expected to exceed 350 million yuan in 2024, and seafood exports reaching 490 million yuan in the first ten months of this year, a year-on-year increase of 10.2% [8]
电商销售额3.5亿、出口增长10.2%:水产产业链升级激活乡村经济
Yang Shi Wang· 2025-12-06 03:16
Core Insights - The fishing season in the Minnan fishing grounds is currently busy, particularly in the village of Aojiao, located in Dongshan County, where fishing activities are thriving [1][3]. Industry Overview - Fishing boats are returning to the Aojiao dock in the evening, with a variety of catches including Barramundi, Mullet, Yellow Flower Fish, and various shrimp and crabs being efficiently processed and sold [3]. - After landing, the seafood is quickly transported to e-commerce sorting centers or processing plants, where it undergoes rapid cold treatment and is shipped nationwide using cold chain logistics [5]. Value-Added Processing - A portion of the catch is processed into dried products such as dried shrimp, dried cuttlefish, and crab meat cans, enhancing the value of the seafood [7]. - The modern aquaculture industry chain from catching to processing and exporting has matured, with Aojiao village's e-commerce sales expected to exceed 350 million yuan in 2024 [9]. Export Performance - In the first ten months of this year, the export value of aquatic products from Aojiao village reached 490 million yuan, marking a year-on-year increase of 10.2%, primarily exporting to countries like Malaysia [9]. - A complete industry chain has formed around e-commerce, with roles in packaging, logistics, product photography, and live sales, contributing to the popularity of local seafood varieties like crab and Barramundi, which are sold as far as Xinjiang, Yunnan, and Guizhou [10].
从海捕到上餐桌链路高效畅通 一条“鲜”链撬动大产业撑起百姓“钱袋子”
Yang Shi Wang· 2025-12-05 10:01
Core Insights - The article highlights the thriving seafood industry in Aojiao Village, Fujian, particularly during the busy harvest season, showcasing the efficient supply chain from fishing to e-commerce [1][5][15] Group 1: Seafood Harvesting and Processing - Aojiao Village is experiencing a bustling harvest season with fishing boats returning loaded with various seafood, including barramundi, mullet, and shrimp [5] - The seafood is quickly processed and transported to e-commerce sorting centers or processing plants, where it undergoes rapid cold treatment and is prepared for nationwide distribution [7][10] Group 2: E-commerce and Market Expansion - Aojiao Village has developed a complete e-commerce ecosystem, with roles dedicated to packaging, logistics, product photography, and live sales, leading to significant market reach [13] - The village's seafood products, particularly crab and barramundi, are in high demand, with sales extending to regions like Xinjiang, Yunnan, and Guizhou [13] Group 3: Economic Impact and Growth - The modern seafood industry chain in Aojiao Village is projected to achieve e-commerce sales exceeding 350 million yuan in 2024, with seafood exports reaching 490 million yuan in the first ten months of 2025, marking a 10.2% year-on-year increase [15] - The growth of the seafood e-commerce sector has created over 800 jobs and attracted many young people back to the village for entrepreneurial opportunities [17]
南农晨读丨南雄收稻啦!
Nan Fang Nong Cun Bao· 2025-10-27 00:32
Group 1 - Guangdong Province reported 868 new local cases of Chikungunya fever from October 19 to October 25, 2025, with no severe cases or deaths reported [5][6][8] - The distribution of cases includes 199 in Jiangmen, 130 in Foshan, 124 in Guangzhou, and 102 in Shenzhen, among others [6][7][8] Group 2 - The "Eat Hard Kindergarten" in Henan has gained popularity for its unique approach to labor education, where children engage in hands-on activities like cooking and farming instead of traditional learning [9][10][12] - Videos of children participating in these activities have gone viral, highlighting the charm and value of labor education [11][12] Group 3 - The second Chaozhou Food Culture Week and 2025 Chaozhou Olive Culture Week have been launched, featuring popular products like dried scallops and squid, which are well-received by consumers [13][14][19] - The event has seen strong sales, with new products like olive fruit vinegar and sugar-free concentrated olive juice gaining popularity among Hong Kong customers [18][19][20] Group 4 - Zhanjiang is recognized as a major fishing area in South China, with a significant aquaculture area of 1.162 million acres, accounting for 16% of the province's total [40] - The city is pushing for modern marine ranching development, achieving notable progress in aquaculture breeding, deep-sea farming, and seafood processing [41] Group 5 - The Guangdong pig industry faces challenges with a "volume increase and price drop" scenario, leading to declining breeding profits amid a supply-demand imbalance [44][45] - The industry is experiencing structural contradictions, with a strong primary sector but weak secondary and tertiary sectors, complicating the transition [44][45] - Consumer changes are driving industry upgrades, with the pre-made food sector growing over 20% annually, while traditional pork products struggle to meet the evolving demands of younger consumers [46][47][48]
持续5天!第二届潮州美食文化周暨2025潮州橄榄文化周湾区展销活动启动
Nan Fang Nong Cun Bao· 2025-10-25 14:31
Core Points - The second Chaozhou Food Culture Week and 2025 Chaozhou Olive Culture Week Bay Area Exhibition and Sales event has been launched in Shenzhen, aiming to promote Chaozhou's unique agricultural and cultural products [8][9][19] - The event features nearly 40 agricultural and cultural enterprises from Chaozhou, showcasing over a hundred high-quality local products, including food and intangible cultural heritage items [10][11][19] - The event is expected to enhance the collaboration between Shenzhen and Chaozhou, facilitating the transfer of Chaozhou's agricultural products to broader markets [28][35][46] Group 1 - The event is held at the Lanting International Square in Shenzhen's Luohu District and will last for five days [8][9][18] - The exhibition aims to support the high-quality development of Chaozhou's agricultural and cultural tourism industry, injecting new momentum into the "Hundred Million Thousand Project" of Chaozhou [19][40] - The event includes four themed sections: "Tea Discussion Area," "Candy Town," "Olive Flavor World," and "Chaozhou Meatball Intangible Heritage," showcasing the unique charm of Chaozhou as a "World Food Capital" and "National Historical and Cultural City" [41][42] Group 2 - The event is a successful practice of empowering rural revitalization through cultural industries, with the Chaozhou Olive Culture Week having started in 2022 [39][40] - The collaboration between Luohu District and Chao'an District has been ongoing since 2023, focusing on industrial transfer, rural revitalization, and urban-rural integration [28][35] - The event aims to create a platform for Chao'an's agricultural enterprises to connect directly with the vast consumer market in the Bay Area, enhancing economic exchanges between the two regions [46][48]
鹏城刮起“汕尾风”,展团实现销量口碑双丰收
Nan Fang Nong Cun Bao· 2025-10-23 09:03
Core Insights - The Shantou exhibition group achieved significant sales and positive feedback during the 2025 Global High-end Food and Quality Agricultural Products Expo held in Shenzhen from October 22 to 24 [4][64]. Group 1: Sales Performance - Nearly 50 companies from Shantou showcased high-quality products, leading to impressive sales figures and increasing popularity among consumers [5][61]. - Shantou's Guizhu Garden Agricultural Development Co., Ltd. reported selling 300 pounds of beef and fish balls on the first day, generating nearly 10,000 yuan in sales [9][10]. - The sales momentum continued into the second day, with the company engaging actively with several hotels in Shenzhen for potential partnerships [14][15]. Group 2: Product Highlights - Shantou's seafood products, including shrimp and fish balls, received high demand, with various companies reporting sold-out stocks and positive customer feedback [17][29]. - The black truffle dumplings from Yatai Long Food Co. attracted large crowds during tasting events, indicating strong consumer interest [26][27]. - The lemon oil citrus juice from Dingfeng Ecological Agriculture Co., Ltd. was well-received, with a buyer expressing its suitability for urban professionals in Shenzhen [33][36]. Group 3: Marketing Strategies - Companies employed innovative marketing strategies, such as interactive tasting areas and live streaming, to attract younger consumers and boost sales [40][49]. - The introduction of new products, like purple sweet potato noodles, and promotional activities helped accumulate a significant number of followers on social media [41][47]. - The use of traditional techniques, such as the Lei Cha performance by Guotian Ecological Agriculture Technology Co., Ltd., drew considerable attention and engagement from attendees [57][59]. Group 4: Industry Collaboration - The Shantou exhibition group not only showcased a variety of products but also facilitated cooperation through promotional events and product tasting sessions [62][63]. - The aim was to enhance the visibility of Shantou agricultural products in the Greater Bay Area and to foster a deeper appreciation for Shantou's culinary offerings [64][65].
汕尾展团携山海珍馐登陆深圳,食博会首日迎“开门红”
Nan Fang Du Shi Bao· 2025-10-23 05:08
Core Insights - The 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen has commenced, showcasing the unique flavors and agricultural products from the Shantou region, attracting significant attention from visitors and buyers [1][5]. Group 1: Event Overview - The Shantou exhibition group features nearly 50 enterprises, presenting a variety of local delicacies including seafood, sweet potatoes, and tea, which have captivated the taste buds of attendees [1][3]. - The Shantou exhibition area experienced a successful opening day, becoming a highlight of the expo with high visitor engagement and interest from potential buyers [1][3]. Group 2: Product Highlights - The Shantou Three Delicacies exhibition area showcased products such as dried oysters, sea urchins, and fish balls, which received positive feedback from attendees, indicating strong market interest [3][5]. - The introduction of live seafood, including grouper and sea urchins, at the expo marked a first for the Shantou exhibition group, emphasizing the quality and freshness of their products [5][7]. Group 3: Cultural Engagement - The exhibition also featured cultural experiences, such as hands-on activities for making traditional Hakka tea, which enhanced visitor engagement and interest in local customs [5][7]. - A tea ceremony performance highlighted the artistic aspects of Shantou's tea culture, further enriching the visitor experience and promoting local heritage [7][8]. Group 4: Business Opportunities - The expo facilitated direct interactions between suppliers and buyers, leading to multiple cooperation intentions across various product categories, including sweet potatoes and seafood [7][8]. - The Shantou Agricultural and Rural Affairs Bureau emphasized the importance of not only promoting high-quality agricultural products but also integrating them into mainstream sales channels in the Greater Bay Area [7][8].
那一抹深海蓝,是汕尾的至鲜本味 | 汕尾“食”色①
Nan Fang Nong Cun Bao· 2025-10-17 11:30
Core Insights - The article highlights the rich seafood resources of Shanwei, emphasizing its unique offerings and the upcoming participation in the 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen [2][3][30]. Group 1: Seafood Resources - Shanwei boasts a coastline of 455 kilometers and a vast sea area of 23,900 square kilometers, making it a significant fishing ground in eastern Guangdong [13]. - The region's fisheries are abundant, featuring 14 categories, 107 families, and over 860 species of seafood, including fish, shrimp, crabs, shellfish, and algae [14]. - Notable seafood products include "Shanwei Sanxian" (Shanwei Three Delicacies) - sea bass, sea urchin, and Chen Zhou oysters, each with distinct flavors and culinary uses [15][18]. Group 2: Culinary Culture - Shanwei residents are skilled in transforming seafood into various delicacies, such as handmade fish balls and shrimp balls, preserving the freshness while adding new flavors [21]. - The local atmosphere is characterized by the scent of dried fish and shrimp, reflecting the unique coastal culture [22][24]. - The seafood journey in Shanwei continues from traditional fish markets to modern exhibitions, showcasing the region's commitment to quality seafood [26]. Group 3: Upcoming Event - The Shanwei exhibition team will participate in the Global High-end Food and Quality Agricultural Products Expo from October 22 to 24 at the Shenzhen Convention Center [30]. - The event aims to present fresh seafood products directly from the sea, including sea bass, sea urchin, and Chen Zhou oysters, highlighting the dedication and craftsmanship of Shanwei's seafood culture [27][28].