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视频丨一条“鲜”链连山海 小渔村的水产发展之路
Yang Shi Xin Wen Ke Hu Duan· 2025-12-06 06:58
Core Insights - The fishing industry in Fujian, particularly in the village of Aojiao, is experiencing a busy harvest season with a significant increase in seafood production and sales [1][3]. Industry Overview - Aojiao village is strategically located with three sides facing the sea, contributing to its rich marine resources and bustling fishing activities [1]. - The fishing boats are returning with various catches, including species like Barramundi, Mullet, and Yellow Flower Fish, which are quickly processed and sold [3]. Supply Chain Efficiency - The supply chain from "sea catch" to "table" is highly efficient, with immediate transportation of fresh catches to e-commerce sorting centers and processing plants [5][7]. - Processed products include dried seafood and high-value items like crab meat canned products, showcasing the village's capability for deep processing [7]. E-commerce Integration - Aojiao village has developed a complete industrial chain around e-commerce, involving packaging, logistics, product photography, and live sales [8]. - Popular products such as crab and Barramundi are being sold to distant markets, including regions like Xinjiang, Yunnan, and Guizhou [8]. Economic Impact - The e-commerce sales in Aojiao village are projected to exceed 350 million yuan in 2024, indicating a mature modern seafood industry chain from catch to export [10]. - In the first ten months of the year, the village's seafood export value reached 490 million yuan, marking a year-on-year growth of 10.2%, primarily to countries like Malaysia [10].
一条“鲜”链连山海 小渔村的水产发展之路
Yang Shi Xin Wen Ke Hu Duan· 2025-12-06 05:49
福建海域辽阔,水产品资源丰富。这段时间,闽南渔场也迎来繁忙的收获季节。在漳州市东山县的东南端,坐落着一个三面环海的村庄——澳角村,眼下, 这里的码头上正热火朝天地忙活着。 晚上6点,在东山澳角码头,一艘艘渔船迎着晚霞满载归航。工人们将一筐筐渔获快速传送上岸,巴浪鱼、午鱼、黄花鱼与各类虾蟹整齐码放。早早在这等 候的采购商们立即围拢上前,议价、验货、过秤,全程高效有序。 这条从码头延伸到互联网的产业链条,为澳角村带来了实实在在的收获。2024年,澳角村全村电商销售额突破3.5亿元,一条从捕捞、加工到出口的现代水 产产业链日益成熟。据厦门海关统计,今年前10个月,澳角村水产品出口额达4.9亿元,同比增长10.2%,主要出口至马来西亚等国家。 不仅从"海捕"到"上餐桌"的链路高效畅通,澳角村的加工厂也开足马力生产。一部分渔获经过清洗、蒸煮、烘烤,制成虾干、墨鱼干、花蛤干、鳗鱼丝等干 货产品。在精深加工车间里,刚上岸的梭子蟹经过剥壳、取肉、加工,则被制成高附加值的蟹肉罐头。 围绕电商,澳角村还形成了一条完整的产业链。有人专攻打包和物流对接,有人负责产品拍摄与视觉设计,还有人专门负责直播销售。目前,当地的梭子 蟹、巴浪鱼 ...
电商销售额3.5亿、出口增长10.2%:水产产业链升级激活乡村经济
Yang Shi Wang· 2025-12-06 03:16
Core Insights - The fishing season in the Minnan fishing grounds is currently busy, particularly in the village of Aojiao, located in Dongshan County, where fishing activities are thriving [1][3]. Industry Overview - Fishing boats are returning to the Aojiao dock in the evening, with a variety of catches including Barramundi, Mullet, Yellow Flower Fish, and various shrimp and crabs being efficiently processed and sold [3]. - After landing, the seafood is quickly transported to e-commerce sorting centers or processing plants, where it undergoes rapid cold treatment and is shipped nationwide using cold chain logistics [5]. Value-Added Processing - A portion of the catch is processed into dried products such as dried shrimp, dried cuttlefish, and crab meat cans, enhancing the value of the seafood [7]. - The modern aquaculture industry chain from catching to processing and exporting has matured, with Aojiao village's e-commerce sales expected to exceed 350 million yuan in 2024 [9]. Export Performance - In the first ten months of this year, the export value of aquatic products from Aojiao village reached 490 million yuan, marking a year-on-year increase of 10.2%, primarily exporting to countries like Malaysia [9]. - A complete industry chain has formed around e-commerce, with roles in packaging, logistics, product photography, and live sales, contributing to the popularity of local seafood varieties like crab and Barramundi, which are sold as far as Xinjiang, Yunnan, and Guizhou [10].
从海捕到上餐桌链路高效畅通 一条“鲜”链撬动大产业撑起百姓“钱袋子”
Yang Shi Wang· 2025-12-05 10:01
Core Insights - The article highlights the thriving seafood industry in Aojiao Village, Fujian, particularly during the busy harvest season, showcasing the efficient supply chain from fishing to e-commerce [1][5][15] Group 1: Seafood Harvesting and Processing - Aojiao Village is experiencing a bustling harvest season with fishing boats returning loaded with various seafood, including barramundi, mullet, and shrimp [5] - The seafood is quickly processed and transported to e-commerce sorting centers or processing plants, where it undergoes rapid cold treatment and is prepared for nationwide distribution [7][10] Group 2: E-commerce and Market Expansion - Aojiao Village has developed a complete e-commerce ecosystem, with roles dedicated to packaging, logistics, product photography, and live sales, leading to significant market reach [13] - The village's seafood products, particularly crab and barramundi, are in high demand, with sales extending to regions like Xinjiang, Yunnan, and Guizhou [13] Group 3: Economic Impact and Growth - The modern seafood industry chain in Aojiao Village is projected to achieve e-commerce sales exceeding 350 million yuan in 2024, with seafood exports reaching 490 million yuan in the first ten months of 2025, marking a 10.2% year-on-year increase [15] - The growth of the seafood e-commerce sector has created over 800 jobs and attracted many young people back to the village for entrepreneurial opportunities [17]
南农晨读丨南雄收稻啦!
Nan Fang Nong Cun Bao· 2025-10-27 00:32
Group 1 - Guangdong Province reported 868 new local cases of Chikungunya fever from October 19 to October 25, 2025, with no severe cases or deaths reported [5][6][8] - The distribution of cases includes 199 in Jiangmen, 130 in Foshan, 124 in Guangzhou, and 102 in Shenzhen, among others [6][7][8] Group 2 - The "Eat Hard Kindergarten" in Henan has gained popularity for its unique approach to labor education, where children engage in hands-on activities like cooking and farming instead of traditional learning [9][10][12] - Videos of children participating in these activities have gone viral, highlighting the charm and value of labor education [11][12] Group 3 - The second Chaozhou Food Culture Week and 2025 Chaozhou Olive Culture Week have been launched, featuring popular products like dried scallops and squid, which are well-received by consumers [13][14][19] - The event has seen strong sales, with new products like olive fruit vinegar and sugar-free concentrated olive juice gaining popularity among Hong Kong customers [18][19][20] Group 4 - Zhanjiang is recognized as a major fishing area in South China, with a significant aquaculture area of 1.162 million acres, accounting for 16% of the province's total [40] - The city is pushing for modern marine ranching development, achieving notable progress in aquaculture breeding, deep-sea farming, and seafood processing [41] Group 5 - The Guangdong pig industry faces challenges with a "volume increase and price drop" scenario, leading to declining breeding profits amid a supply-demand imbalance [44][45] - The industry is experiencing structural contradictions, with a strong primary sector but weak secondary and tertiary sectors, complicating the transition [44][45] - Consumer changes are driving industry upgrades, with the pre-made food sector growing over 20% annually, while traditional pork products struggle to meet the evolving demands of younger consumers [46][47][48]
持续5天!第二届潮州美食文化周暨2025潮州橄榄文化周湾区展销活动启动
Nan Fang Nong Cun Bao· 2025-10-25 14:31
Core Points - The second Chaozhou Food Culture Week and 2025 Chaozhou Olive Culture Week Bay Area Exhibition and Sales event has been launched in Shenzhen, aiming to promote Chaozhou's unique agricultural and cultural products [8][9][19] - The event features nearly 40 agricultural and cultural enterprises from Chaozhou, showcasing over a hundred high-quality local products, including food and intangible cultural heritage items [10][11][19] - The event is expected to enhance the collaboration between Shenzhen and Chaozhou, facilitating the transfer of Chaozhou's agricultural products to broader markets [28][35][46] Group 1 - The event is held at the Lanting International Square in Shenzhen's Luohu District and will last for five days [8][9][18] - The exhibition aims to support the high-quality development of Chaozhou's agricultural and cultural tourism industry, injecting new momentum into the "Hundred Million Thousand Project" of Chaozhou [19][40] - The event includes four themed sections: "Tea Discussion Area," "Candy Town," "Olive Flavor World," and "Chaozhou Meatball Intangible Heritage," showcasing the unique charm of Chaozhou as a "World Food Capital" and "National Historical and Cultural City" [41][42] Group 2 - The event is a successful practice of empowering rural revitalization through cultural industries, with the Chaozhou Olive Culture Week having started in 2022 [39][40] - The collaboration between Luohu District and Chao'an District has been ongoing since 2023, focusing on industrial transfer, rural revitalization, and urban-rural integration [28][35] - The event aims to create a platform for Chao'an's agricultural enterprises to connect directly with the vast consumer market in the Bay Area, enhancing economic exchanges between the two regions [46][48]
鹏城刮起“汕尾风”,展团实现销量口碑双丰收
Nan Fang Nong Cun Bao· 2025-10-23 09:03
Core Insights - The Shantou exhibition group achieved significant sales and positive feedback during the 2025 Global High-end Food and Quality Agricultural Products Expo held in Shenzhen from October 22 to 24 [4][64]. Group 1: Sales Performance - Nearly 50 companies from Shantou showcased high-quality products, leading to impressive sales figures and increasing popularity among consumers [5][61]. - Shantou's Guizhu Garden Agricultural Development Co., Ltd. reported selling 300 pounds of beef and fish balls on the first day, generating nearly 10,000 yuan in sales [9][10]. - The sales momentum continued into the second day, with the company engaging actively with several hotels in Shenzhen for potential partnerships [14][15]. Group 2: Product Highlights - Shantou's seafood products, including shrimp and fish balls, received high demand, with various companies reporting sold-out stocks and positive customer feedback [17][29]. - The black truffle dumplings from Yatai Long Food Co. attracted large crowds during tasting events, indicating strong consumer interest [26][27]. - The lemon oil citrus juice from Dingfeng Ecological Agriculture Co., Ltd. was well-received, with a buyer expressing its suitability for urban professionals in Shenzhen [33][36]. Group 3: Marketing Strategies - Companies employed innovative marketing strategies, such as interactive tasting areas and live streaming, to attract younger consumers and boost sales [40][49]. - The introduction of new products, like purple sweet potato noodles, and promotional activities helped accumulate a significant number of followers on social media [41][47]. - The use of traditional techniques, such as the Lei Cha performance by Guotian Ecological Agriculture Technology Co., Ltd., drew considerable attention and engagement from attendees [57][59]. Group 4: Industry Collaboration - The Shantou exhibition group not only showcased a variety of products but also facilitated cooperation through promotional events and product tasting sessions [62][63]. - The aim was to enhance the visibility of Shantou agricultural products in the Greater Bay Area and to foster a deeper appreciation for Shantou's culinary offerings [64][65].
汕尾展团携山海珍馐登陆深圳,食博会首日迎“开门红”
Nan Fang Du Shi Bao· 2025-10-23 05:08
Core Insights - The 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen has commenced, showcasing the unique flavors and agricultural products from the Shantou region, attracting significant attention from visitors and buyers [1][5]. Group 1: Event Overview - The Shantou exhibition group features nearly 50 enterprises, presenting a variety of local delicacies including seafood, sweet potatoes, and tea, which have captivated the taste buds of attendees [1][3]. - The Shantou exhibition area experienced a successful opening day, becoming a highlight of the expo with high visitor engagement and interest from potential buyers [1][3]. Group 2: Product Highlights - The Shantou Three Delicacies exhibition area showcased products such as dried oysters, sea urchins, and fish balls, which received positive feedback from attendees, indicating strong market interest [3][5]. - The introduction of live seafood, including grouper and sea urchins, at the expo marked a first for the Shantou exhibition group, emphasizing the quality and freshness of their products [5][7]. Group 3: Cultural Engagement - The exhibition also featured cultural experiences, such as hands-on activities for making traditional Hakka tea, which enhanced visitor engagement and interest in local customs [5][7]. - A tea ceremony performance highlighted the artistic aspects of Shantou's tea culture, further enriching the visitor experience and promoting local heritage [7][8]. Group 4: Business Opportunities - The expo facilitated direct interactions between suppliers and buyers, leading to multiple cooperation intentions across various product categories, including sweet potatoes and seafood [7][8]. - The Shantou Agricultural and Rural Affairs Bureau emphasized the importance of not only promoting high-quality agricultural products but also integrating them into mainstream sales channels in the Greater Bay Area [7][8].
那一抹深海蓝,是汕尾的至鲜本味 | 汕尾“食”色①
Nan Fang Nong Cun Bao· 2025-10-17 11:30
Core Insights - The article highlights the rich seafood resources of Shanwei, emphasizing its unique offerings and the upcoming participation in the 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen [2][3][30]. Group 1: Seafood Resources - Shanwei boasts a coastline of 455 kilometers and a vast sea area of 23,900 square kilometers, making it a significant fishing ground in eastern Guangdong [13]. - The region's fisheries are abundant, featuring 14 categories, 107 families, and over 860 species of seafood, including fish, shrimp, crabs, shellfish, and algae [14]. - Notable seafood products include "Shanwei Sanxian" (Shanwei Three Delicacies) - sea bass, sea urchin, and Chen Zhou oysters, each with distinct flavors and culinary uses [15][18]. Group 2: Culinary Culture - Shanwei residents are skilled in transforming seafood into various delicacies, such as handmade fish balls and shrimp balls, preserving the freshness while adding new flavors [21]. - The local atmosphere is characterized by the scent of dried fish and shrimp, reflecting the unique coastal culture [22][24]. - The seafood journey in Shanwei continues from traditional fish markets to modern exhibitions, showcasing the region's commitment to quality seafood [26]. Group 3: Upcoming Event - The Shanwei exhibition team will participate in the Global High-end Food and Quality Agricultural Products Expo from October 22 to 24 at the Shenzhen Convention Center [30]. - The event aims to present fresh seafood products directly from the sea, including sea bass, sea urchin, and Chen Zhou oysters, highlighting the dedication and craftsmanship of Shanwei's seafood culture [27][28].
麻章特色好物亮相广州博览会,白云・麻章协作助推“湛品入湾”
Nan Fang Nong Cun Bao· 2025-08-24 09:32
Core Viewpoint - The participation of the Mazhang District in the 33rd Guangzhou Expo showcases its industrial strength and unique products, facilitated by collaboration with the Baiyun District to enhance resource integration and market expansion in the Greater Bay Area [2][4][72]. Group 1: Exhibition Overview - The Guangzhou Expo featured 14 local enterprises from Mazhang District, highlighting three key industrial parks through product displays and park promotions [2][3]. - The Baiyun District's support team played a crucial role in coordinating efforts to deepen collaboration and achieve mutual empowerment between the two regions [4][66]. - The exhibition area focused on "industrial parks" and "specialty products," showcasing both the hard and soft strengths of Mazhang [8][9]. Group 2: Key Industrial Parks - The West City area, a major development zone in Mazhang, covers 52.32 square kilometers with approximately 1,800 acres of land reserved, aiming to establish a multi-modal logistics port and advanced manufacturing park [14][15][25]. - The Mazhang Economic Development Zone, a provincial-level development area, spans about 6,770 acres and hosts 43 enterprises, including 13 high-tech firms and 9 companies with revenues exceeding 100 million [24][25][26]. - The Forest Industry Park, with an initial planned area of 19,500 acres, currently has 4,200 acres developed and focuses on green paper-making and related industries, generating over 10 billion in total output value [28][30]. Group 3: Product Showcase - The exhibition featured over 20 specialty products from Mazhang, covering agriculture, cultural tourism, and manufacturing, reflecting the district's resource advantages and industry development [38][45]. - Notable agricultural products included seafood items like marinated chicken feet and canned crab meat, emphasizing safety and nutrition [48][50]. - Cultural tourism products showcased local flavors, including traditional sausages and mooncakes, engaging visitors through interactive tasting experiences [56][59]. Group 4: Future Development Plans - The event served as a platform for Mazhang to promote its products and industries, aiming to attract Greater Bay Area enterprises for investment [71][75]. - Future initiatives will focus on enhancing collaboration between the Bay Area market and Mazhang products, leveraging platforms like the "Zhanjiang Mazhang - Bay Area" to drive high-quality development [76][77].