Workflow
考古游
icon
Search documents
“双节”假期文旅市场活力奔涌 远途游与深度游成主流
本报记者 梁傲男 据交通运输部消息,10月1日至10月8日,累计全社会跨区域人员流动量预计24.32亿人次,日均3.04亿人 次,同比增长6.2%。业内人士认为,结合官方及多平台数据来看,受多元需求和优质新型供给驱动, 文旅融合为假日消费持续注入新动能。 "夜游经济"的蓬勃发展进一步延展了旅游体验的时空边界。"双节"期间,携程平台夜游搜索热度环比增 长超200%。在石家庄,荣国府、宁荣街推出"红楼梦中人"沉浸夜游,通过快闪、剧本游与舞剧表演, 让游客实现"日游正定城,夜观红楼梦"的完整体验。上海浦东美术馆、南京博物院等场馆的夜间场次热 度同比上涨超5倍;无锡拈花湾、重庆欢乐谷的无人机与烟花秀带动景区热度同比增长超30%。全国举 办的300多场大型灯光秀,共同构筑了夜游作为目的地核心吸引力的地位。 美团旅行相关负责人表示,"文旅+百业"正带火更多旅游目的地。夜游等新模式的兴起,不仅能吸引游 客"多住一晚",还能驱动目的地旅游、餐饮、休闲玩乐等供给全面升级。 携程研究院高级研究员沈佳旎表示,今年"双节"假期反映出旅游消费的核心转向"体验",游客不局限 于"到达"目的地,而是渴望"融入"。这种由表及里的需求变迁正是 ...
中国年轻人出游“既要又要”带火沉浸式“串游”
Zhong Guo Xin Wen Wang· 2025-10-07 22:49
中新社南京10月7日电 (记者 朱晓颖)到访省际交界处"一程多游",奔赴边陲小城反向寻秋……今年 国庆节、中秋节叠加造就的"双节"假期激发多元玩法,中国年轻人沉浸式"串游"走红。 假期旅游的时间和效率尤为重要,"既要又要还要"为年轻人所看重。相较此前一度爆火的"特种兵 旅游",强度更低,但能在一次旅途中感受多地韵味、多种风情的省际交界游、国门游、边境游开始走 红。 融合了云南、贵州、四川三地的风土人情、自然景观的昭通;地处湖南、广东、广西交界,以喀斯 特地貌、古镇闻名的贺州等地均迎来大批游客。相关旅游平台显示,中国省际交界城市的旅游订单量同 比增长58%,沪苏浙"包邮区"游客贡献颇多。 超长假期激发文物游、考古游、观星游、高空游等多重玩法。美团旅行统计,这个长假,北边的漠 河、南边的角尾乡、西边的乌恰县、东边的抚远市,均有"00后"踏足。从奔赴旷野、草原、森林、大 海,与大自然对齐"颗粒度",到感受少数民族妆造和习俗、体验非物质文化遗产,再到在边陲小城不出 国门品味异国风情,均受到年轻人欢迎。 "打卡"式旅游正逐步让位于沉浸式度假。携程研究院高级研究员沈佳旎认为,追求情绪价值、热衷 探索小众目的地,反映出年轻 ...
文旅部部长:演唱会、音乐节等跨城观演率超60%
Xin Jing Bao· 2025-09-29 08:38
新京报讯(记者姜慧梓)9月29日,国新办举行"高质量完成'十四五'规划"新闻发布会,中央宣传部副部 长、文化和旅游部部长孙业礼介绍,演唱会、音乐节等跨城观演率超60%。 孙业礼表示,文旅融合也带动了与其他产业的融合,比如文化、旅游与科技的融合,催生出了基于新科 技的文旅产品,互动性、沉浸式体验感强,很受游客的喜爱。 孙业礼表示,"跟着演出去旅行"已经成为新风尚,不少人特别是年轻人"为了一场演出奔赴一座城市", 这已经成为常态。"有人做了统计,演唱会、音乐节等大型的演出,跨城的观演率超过60%。"孙业礼 说。 "文物游""非遗游""考古游""博物馆游"等也持续升温,2024年全国博物馆接待观众接近15亿人次,再创 历史新高,中国传统非遗如广东的"英歌舞"、福建的"簪花围",还有安徽的"鱼灯"等吸引众多游客。 ...
文旅部:“跟着演出去旅行”已经成为新风尚 跨城观演率超60%
Bei Jing Shang Bao· 2025-09-29 07:37
北京商报讯(记者 卢扬 程靓)9月29日,在国务院新闻办公室举行的"高质量完成'十四五'规划"系列主 题新闻发布会上,中央宣传部副部长、文化和旅游部部长孙业礼表示,文化和旅游融合发展最直观的效 果,就是推动新型业态层出不穷、消费场景迭代升级,让文化和旅游的产品、服务更加丰富、更加多 样,更好地满足了人民群众对美好生活的期待。比如,这几年,"跟着演出去旅行"已经成为了新风尚, 不少人特别是年轻人"为了一场演出奔赴一座城市",这已经成为常态了。据统计,演唱会、音乐节等大 型的演出,跨城的观演率超过60%。再比如,"文物游""非遗游""考古游""博物馆游"这些年也是持续升 温,人们在旅途中,除了看山、看水、看风景之外,更希望体验美、体验文化、体验风土人情。2024年 全国博物馆接待的观众接近15亿人次、再创历史新高;像广东的"英歌舞"、福建的"簪花围",还有安徽 的"鱼灯",吸引众多的游客感受非遗的魅力。文化、旅游融合,也带动了与其他产业的融合,像文化、 旅游与科技的融合,催生了很多新的产品,基于新科技的许多文旅产品,互动性强,沉浸式体验感也 强,很受游客的喜爱。 ...
“拼假”策略激活旅游市场新活力 国庆中秋出游高峰前移
Xin Hua Cai Jing· 2025-09-22 08:40
Group 1 - The core viewpoint highlights the significant increase in tourism activity during the upcoming National Day and Mid-Autumn Festival holidays, driven by an extended 8-day holiday and flexible "leave-packing" strategies [1][2] - Data from Meituan Travel indicates a 73% year-on-year increase in tourism bookings for the National Day holiday, with a notable 62% of young travelers from the post-2000 generation [1] - High-star hotel bookings have surged by 115% year-on-year, reflecting a strong demand for quality accommodations during the holiday period [1] Group 2 - The trend of "multi-destination travel" is emerging, with travelers looking to explore multiple cities during the long holiday, leading to a 4.2% increase in transportation service bookings on the Fliggy platform [2] - Long-distance travel and car rental bookings have seen substantial growth, with increases of 53% and 93% year-on-year, respectively [2] - The early peak in holiday travel, particularly from September 27 to 28, indicates a shift in consumer behavior towards more strategic planning for better value and experiences [2]
不再满足于拍照打卡,百业皆可文旅,你的旅行方式该升级了
Group 1 - The core viewpoint of the articles emphasizes the deep integration of culture and tourism as a significant driver for economic growth and the development of new industries [2][5][9] - Data indicates that from January to July 2023, the number of tourists and tourism spending in Huzhong District, Daxing'anling, increased by 32% year-on-year, showcasing the potential of cultural tourism [1] - In Jiangsu, monitored cultural tourism venues received 192 million visitors during the summer, with total consumer spending reaching 84.37 billion yuan, reflecting a year-on-year growth of 7.6% and 7.19% respectively [1] Group 2 - The report presented to the National People's Congress highlights the cultural and tourism sectors' contributions to GDP, with cultural industries valued at 5.95 trillion yuan (4.59% of GDP) and tourism at 5.48 trillion yuan (4.24% of GDP) in 2023 [3] - The report outlines the need for improved high-quality product supply in the cultural tourism sector and proposes measures for further integration [2][6] - The anticipated domestic travel for 2024 is projected at 5.615 billion trips, with total spending of 5.75 trillion yuan, indicating a robust growth trajectory for the industry [3] Group 3 - The report emphasizes the importance of cultural resource activation and the development of new tourism products, such as "cultural heritage tourism" and "archaeological tourism" [4][6] - It also highlights the need for enhancing the cultural connotation of tourism, integrating cultural elements into tourism infrastructure, and promoting a variety of tourism experiences [4][6] - The report identifies existing challenges, including insufficient interaction between culture and tourism, over-commercialization, and inadequate public services and infrastructure [6][7] Group 4 - The integration of culture and tourism is seen as a way to stimulate various sectors, including commerce, manufacturing, agriculture, and transportation, under the concept of "Cultural Tourism + Industries" [9][11] - The rise of new tourism consumption trends, such as experiential and local culture-focused tourism, is noted as a response to changing consumer preferences [9][11] - The report mentions the phenomenon of "Su Chao," which reflects the public's desire for improved living standards and highlights the potential of the sports industry in driving economic growth [10]
文化体验游、乡村游、考古游持续走俏 暑期新玩法催生文旅消费增长新热点
Yang Shi Wang· 2025-08-23 04:01
Group 1 - The summer cultural tourism season is nearing its end, yet the popularity remains high with various scenic spots attracting large crowds and showcasing new characteristics [1] - In Beijing, cultural experience tourism is on the rise, with theaters and museums becoming popular destinations for visitors [1] - The China Currency Museum and the China Gold Coin Exhibition Hall have launched a coin culture display event, attracting both locals and tourists [3] Group 2 - In Shandong's Yinan, the popularity of rural tourism has surged due to the success of popular TV dramas, with over 450 films shot in the area [5] - Shanxi's Xia County has opened archaeological sites to the public, allowing visitors to engage with the archaeological process [7] - In Gansu's Dunhuang, the integration of mural caves into cultural tourism is creating new landmarks that reflect the blend of Eastern and Western civilizations [8] Group 3 - In Zhejiang's Jinhua, traditional customs are being revived through the "sun-drying" activities, showcasing cultural heritage [9][11]