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“乐·上海”下半年增设文化消费券 加强跨领域联动放大溢出 消费券再发5亿元扩大覆盖面
Jie Fang Ri Bao· 2025-07-19 01:53
Core Viewpoint - Shanghai government announces allocation of 500 million yuan in fiscal funds for consumer vouchers in the second half of the year, targeting sectors such as dining, tourism, film, culture, and sports [1] Group 1: Consumer Voucher Adjustments - The "Le Shanghai" service consumer vouchers for the second half of 2025 will see three main adjustments: expansion of coverage, optimization of distribution methods, and enhanced cross-sector collaboration [2] - New cultural vouchers will be introduced, and tourism vouchers will include "rural homestay vouchers" [2] - The distribution method for tourism vouchers will shift from a "lottery" to a "grab" model, optimizing fund allocation [2] Group 2: Voucher Details - Dining vouchers will have a maximum value of 400 yuan off a 1000 yuan purchase, while cultural vouchers will also offer a similar discount [2] - New "rural homestay vouchers" will provide a discount of 150 yuan off a 500 yuan purchase, with other tourism vouchers maintaining discounts of 75 yuan off 150 yuan and 50 yuan off 100 yuan [2] - Sports event vouchers can offer discounts up to 800 yuan off a 2000 yuan purchase [2] Group 3: Distribution Platforms - Dining and tourism vouchers will be distributed through platforms like UnionPay, Alipay, and WeChat Pay, while film vouchers will be available via platforms like Taopiaopiao and Maoyan [3] - Sports fitness vouchers will be distributed through the "Laihu Dong | Fitness Map" platform, with cultural and sports event vouchers to be determined through public selection [3] - The distribution methods for dining vouchers will remain a "lottery" for local consumers, while tourism and film vouchers will adopt a "grab" model for both local and visiting consumers [3]
上海下半年将投入5亿元发放服务领域消费券
Xin Hua Wang· 2025-07-18 14:41
Group 1 - Shanghai will allocate 500 million yuan in fiscal funds for issuing consumption vouchers in the second half of the year, targeting the restaurant, tourism, film, culture, and sports sectors [1] - The "Le Shanghai" service consumption voucher initiative has effectively gathered market interest, stimulated consumer demand, and promoted industry growth, achieving the expected policy goals [1] - The existing consumption vouchers will include new categories such as "rural homestay vouchers" for tourism and "fitness" and "viewing" vouchers for sports [1] Group 2 - In the first half of the year, the restaurant consumption vouchers attracted 20.942 million participants, leading to a 25% increase in offline sales for participating businesses [1] - The redemption rate for the consumption vouchers has exceeded 90%, with over 1.86 million participants having redeemed their vouchers [1] - The sports consumption vouchers generated 29.81 million yuan in redemptions, with 857 designated sports venues participating, and 1.81 million people claiming vouchers, resulting in direct consumption of 91.04 million yuan [1] Group 3 - Shanghai plans to issue 30 million yuan in the first phase of the "Le Shang Hai" cultural consumption vouchers, focusing on cultural performances including various forms of theater and live events [2] - The target audience for the cultural consumption vouchers will include consumers from across the country, aiming to attract more residents and tourists to engage with the arts [2]
江苏银行携手无锡博物院 以“文化金融”助力博物馆事业高质量发展
Zhong Jin Zai Xian· 2025-05-20 11:00
Group 1 - Jiangsu Bank signed a strategic cooperation agreement with Wuxi Museum, marking a significant step in deepening its "cultural finance" strategy and promoting the integration of finance and cultural heritage industries [1] - This collaboration follows previous partnerships with national cultural institutions such as Nanjing Museum and Suzhou Silk Museum, showcasing Jiangsu Bank's innovative practices in the "finance + culture" cross-industry integration [1] - The bank is exploring a high-quality development path through the deep integration of digital technology, scenario-based services, and traditional cultural resources, aiming to empower culture with finance and vice versa [1] Group 2 - Jiangsu Bank's app launched the "Museum Treasure Hunt" interactive activity, allowing citizens to engage with the cultural charm of Wuxi's eight major museums and promote the revitalization of cultural relics [2] - Users can participate in the treasure hunt until September 30, 2025, by logging into the app and searching for the event, with opportunities to win cultural consumption vouchers [2] - The bank's initiatives align with the theme of International Museum Day, emphasizing the role of museums in social education and fostering a consensus on the protection of cultural relics and the inheritance of civilization [2]