无花果干
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一场热闹电商“春晚”的背后
Xin Lang Cai Jing· 2026-01-12 00:26
合肥蜀山区琥珀街道95后外卖骑手小沈送单又快又准,一天,在为合肥市"合E先锋"电商志愿服务队负 责人和社区工作人员送外卖时,得知大家都认识的小区王奶奶是孤寡老人,便约定在工作之余上门探 望。 起初,王奶奶不愿开门,他们便播放起王奶奶平时最爱唱的黄梅戏《女驸马》。"要是看到您阳台的月 季花该浇水了,我们就上来帮您浇,我们还组织社区居民去公园赏花,您也一起去,多热闹啊。"小沈 说。 直播技巧、供应链管理、合规运营……一年多来,在协会引导下,青年主播漆娟娟明确了深耕生鲜农产 品赛道的方向。通过参与针对性技能培训,她将直播间聚焦于"可生食鸡蛋"等高标品类,将镜头对准养 殖场的生产环境,凭借通俗、专业的讲解和产品品质,建立了高达80%以上的老粉回购率。 在她看来,一枚小小的鸡蛋是自己的电商之路起点,"直播电商的意义远不止于卖货,要成为连接农产 品与消费者的桥梁"。 2023年,拥有传媒工作经验的雍莉莉从北京返回家乡合肥,是协会及团工委帮助她快速融入本地电商生 态。她与合肥肥西县柿树岗乡的村干部组建助农团队,将原本"藏在深闺人未识"的草莓、无花果干、土 鸡蛋等特产打造成畅销商品。目前,该团队已帮助200家农户销售超百种农 ...
河南郏县:特色“小林果”链出富民大产业
Zhong Guo Jing Ji Wang· 2025-08-12 05:45
Core Insights - The article highlights the successful development of fruit cultivation cooperatives in Henan Province, particularly focusing on the peach and fig industries, showcasing significant economic growth and employment opportunities for local farmers [1][2][3][4][5][6] Group 1: Economic Performance - The peach cooperative has expanded from 50 acres in 2015 to 380 acres, achieving an annual profit exceeding 2 million yuan by 2024, with a current yield of over 4,000 pounds per acre and a stable market price of over 5 yuan per pound [1] - The cooperative's operations have created over 5,000 job opportunities annually, with total wages reaching nearly 400,000 yuan, significantly benefiting the local community [2] - The fig cultivation base has increased to over 560 acres, implementing a model that allows for same-day harvesting, sorting, and cold chain transportation, extending the fresh fruit harvesting period to four months [2][3] Group 2: Brand Development and Sales Channels - The "Ruihe" brand has been established for the peach cooperative, utilizing e-commerce platforms and live streaming to sell products to over 20 cities, including Beijing and Shanghai [2][3] - The fig base has developed various processed products, such as dried figs and fig beverages, and has established stable supply channels with multiple chain supermarkets [3] - The overall revenue from the fig base has increased by 80% compared to pure cultivation periods, contributing an additional 100,000 yuan to the village collective [3] Group 3: Technological Innovation and Support - The county has partnered with research institutions to establish technical promotion stations and has introduced new agricultural technologies, resulting in a 30% reduction in water usage and a 40% decrease in pesticide application [4] - The introduction of high-quality fruit varieties and modern agricultural practices has led to an average yield increase of over 15% per acre [4] - The county's agricultural initiatives have attracted over 22,000 farmers to join cooperatives, creating more than 100,000 job opportunities and maintaining a stable fruit cultivation area of over 40,000 acres [5][6]
(走进中国乡村)新疆西部有条“无花果风情街”
Zhong Guo Xin Wen Wang· 2025-07-01 13:02
Core Insights - The article highlights the development of the "Fig Cultural Street" in the village of Azikhan, located in the western region of Xinjiang, which is known as the "Hometown of Figs" in China [1][2] Group 1: Economic Development - Azikhan village has 1,108 acres of fig trees, with some trees over 450 years old, indicating a long-standing agricultural tradition [1] - The village aims for a sales revenue of nearly 15 million yuan (approximately 2.1 million USD) from fig sales in 2024, with an additional 2.4 million yuan (approximately 340,000 USD) from related processing industries [5] - The introduction of liquid nitrogen technology has extended the shelf life of figs, allowing them to be sold to a wider market [5] Group 2: Tourism and Local Business - The "Fig Cultural Street" features various local businesses, including a barbecue shop and a clothing store, which have adapted their offerings to include figs, enhancing the local tourism experience [2] - The cultural tourism site does not charge an entrance fee, aiming to attract more visitors and increase the income of local residents through market-driven operations [5] - The area has been upgraded to a national 4A-level scenic spot, indicating its significance in the tourism sector [5] Group 3: Community and Employment - The development of the fig industry in Azikhan is expected to create over 15,000 jobs in the surrounding area through the establishment of a 50,000-acre integrated agricultural and tourism park [7] - Local farmers are encouraged to engage in direct sales through QR codes displayed at their homes, promoting a more personalized shopping experience for tourists [2]