此外，广汽传祺的品牌冲高之路也是困难重重，车主之家数据显示，今年10月，传祺向往S7销量为1887辆，传祺向往S9销量仅为810辆。二者的销量数据均 不尽如人意，前者除4月销量为2977辆外，其余月份均在1000辆左右徘徊；后者销量更为惨淡，今年7月甚至只卖出了3辆。 近日，广州汽车集团股份有限公司（以下简称"广汽集团"）发布了2025年11月份产销快报，其中广汽传祺的销量数据格外刺眼，11月份销量为25739辆，相 比去年同期的44406辆大幅下滑42.04%，近乎"腰斩"。对比其他品牌，合资品牌广汽本田11月份销量为41366辆，同比增长5.68%；广汽丰田销量为73500 辆，同比微增0.71%；即便同样面临挑战的广汽埃安，11月份销量为38326辆，同比下降9.40%，下降幅度也远小于传祺。从累计数据看，广汽传祺1-11月累 计销量为294887辆，相比去年同期累计销量356535辆下滑17.29%，市场压力显而易见。 从定价上来看，向往S7指导价为17.58万元起，限时价为16.98万元，在如今这个卷"性价比"的时代，这个价位市场竞争力并不算足，搭载激光雷达的版本车 型定价超20万元，直接与理想L7 ...

Core Insights - GAC Group reported strong sales performance in October 2025, with over 170,000 vehicles sold, including 15,400 exports, marking a 69.2% year-on-year increase [2] - The company’s subsidiaries, including GAC Trumpchi, GAC Aion, GAC Toyota, and GAC Honda, showed robust growth, with GAC Trumpchi and GAC Toyota achieving year-on-year sales growth of 2.6% and 0.7%, respectively [2] - GAC Aion launched its first extended-range model, Aion i60, and introduced the Haobo GT Lite version, expanding its presence in the mainstream extended-range and high-end electric vehicle markets [2] GAC Group's Performance - GAC Trumpchi maintained its leading position in the SUV and MPV markets, with the sales of the Trumpchi V7 reaching 3,139 units, a 96% increase month-on-month, and the GS8 achieving 4,042 units, an 18.6% year-on-year increase [2] - GAC Toyota's smart electric SUV, the Platinum Smart 3X, surpassed 10,000 units in monthly sales for the first time, with total sales exceeding 58,000 units since launch [3] - GAC Honda's sales of the multi-energy HAOYING series reached 14,300 units in October, reflecting a 10.6% month-on-month growth [3] Overseas Expansion - GAC Group is deepening its "electrification leadership and localized development" strategy, achieving significant results in Southeast Asia [4] - The company launched its second locally assembled model, Yingku, in Malaysia and introduced three models in the Philippines, establishing over 30 sales and service networks by the end of October [4] - GAC Group is set to launch the Aion UT Super, a collaborative project with JD.com and CATL, on November 9, which aims to meet over 90% of daily commuting needs while integrating personalized customization [4]

Core Insights - GAC Group reported strong sales performance in October 2023, with over 170,000 vehicles sold and a 69.2% year-on-year increase in exports [1] - The company is focusing on both domestic and international markets, with significant growth in Southeast Asia and the introduction of new electric vehicle models [2] Group 1: Sales Performance - In October, GAC Group's total vehicle sales exceeded 170,000 units, with exports reaching 15,400 units, marking a 69.2% increase year-on-year [1] - For the first ten months of 2023, GAC's self-owned brand exports grew by 36% [1] - GAC's subsidiaries, including GAC Trumpchi and GAC Toyota, reported positive year-on-year growth in sales, with GAC Trumpchi's SUV model sales increasing by 96% month-on-month [1] Group 2: New Model Launches - GAC Aion's first extended-range model, Aion i60, has officially started pre-sales, while the GAC Haobo GT Lite version was launched on October 30 [1] - GAC Toyota's smart pure electric SUV, the Platinum 3X, achieved monthly sales of over 10,000 units for the first time, totaling over 58,000 units sold since its launch [1] Group 3: International Expansion - GAC Group is deepening its "electrification leadership and localization" strategy in Southeast Asia, with significant breakthroughs in October [2] - The company has established over 30 sales and service networks in the Philippines, offering a range of vehicles including sedans, SUVs, and MPVs [2] Group 4: Strategic Collaborations - GAC Group, in collaboration with JD.com and CATL, is set to launch the "National Good Car" Aion UT super on November 9, targeting a broad user base with high-quality electric vehicles [2] - The new model aims to meet over 90% of daily commuting needs and introduces a personalized customization model through JD.com [2]

Group 1 - GAC Group reported over 170,000 vehicle sales in October, with exports reaching 15,460 units, a year-on-year increase of 69.2% [1] - For the first ten months of the year, GAC's self-owned brand exports grew by 36% [1] - GAC's four major automotive brands showed stable performance in October, with GAC Trumpchi and GAC Toyota recording year-on-year growth of 2.6% and 0.7% respectively [1] Group 2 - GAC Trumpchi's SUV and MPV segments continued to grow, with the Trumpchi Ascension S7 selling 3,139 units in October, a month-on-month increase of 96% [1] - GAC Aion's first extended-range model, Aion i60, has officially started pre-sales, and the GAC Haobo GT Lite version was launched on October 30 [1] - GAC Toyota's smart pure electric SUV, the Platinum Smart 3X, achieved monthly sales of 11,472 units, marking a significant milestone [1] Group 3 - GAC Group is deepening its "electrification leadership and localization" strategy in Southeast Asia, with multiple breakthroughs in October [2] - GAC Aion V, Haobo HT, and Aion UT were officially launched in the Philippines, with over 30 sales and service networks established by the end of October [2] - The "National Good Car" Aion UT super, co-launched by GAC Group, JD.com, and CATL, will officially launch on November 9, targeting high-quality electric vehicle needs for most users [2]

Core Viewpoint - GAC Group is facing significant challenges, with a notable decline in sales and a historic net loss, prompting a shift to a "wartime state" and a focus on three major battles for the future [2][4]. Sales Performance - GAC's cumulative sales from January to September 2025 reached 1.1837 million units, representing a year-on-year decline of 11.34% [2]. - The mid-year report for 2025 indicated a net loss of 2.538 billion yuan, marking the first half-year loss for GAC in nearly a decade [2]. Brand Development - GAC's high-end new energy brand, Aohai, has struggled with sales, selling only 2,095 units in September, compared to 19,600 units for a competing model from Xiaomi [2]. - Aohai was established as a standalone brand in January 2025, aiming to compete in the high-end market alongside GAC's other brands, Aion and Trumpchi [6][15]. Product Strategy - Aohai HL, the first model under the new strategy, features the "Xingyuan Range Extender Platform" and a new design language called "Shanhai Architecture" [4]. - The company is undergoing a significant transformation, with the establishment of a reform committee and the introduction of the Integrated Product Development (IPD) process [4][28]. Technological Innovation - GAC is focusing on developing range extender technology, with the Xingyuan Range Extender Technology being a key innovation [16][20]. - The new technology aims to improve energy efficiency, achieving an oil-electric conversion rate of 3.73 kWh/L, surpassing the industry average [25]. Market Positioning - Aohai is attempting to redefine its brand image and market positioning, moving away from its previous association with Aion to establish a distinct identity focused on "technology, luxury, and high quality" [14][33]. - The company is adopting a user-centric approach to product development, utilizing insights from Huawei's IPD methodology to better understand consumer needs [28][29]. Competitive Landscape - The high-end electric vehicle market is becoming increasingly competitive, with GAC's Aohai facing challenges from new entrants that have established strong brand identities [10][14]. - Aohai's initial models have not performed well in the market, highlighting the difficulties traditional automakers face in transitioning to high-end segments [9][11]. Future Outlook - GAC's leadership has set ambitious goals for the company's transformation, aiming for a significant increase in the share of self-owned brands in total sales by 2027 [43]. - The success of Aohai in proving its brand value through sales will be critical for GAC's overall reform efforts and future viability [44].

Core Insights - The report highlights the varying residual values of domestic automotive brands in China, with traditional strong brands like GAC and Geely maintaining stability, while brands like BYD show robust performance due to rapid electrification [1] - The shift from "market for technology" to "technology creates value" is emphasized as domestic brands evolve [1] Group 1: Electric SUVs - The pure electric mid-size SUV market is highly competitive, characterized by intense high-end battles and mainstream acceleration, with the Leado L60 achieving the highest residual value [3] - Tesla Model Y and ZEEKR 7X follow closely in the residual value rankings, indicating strong market acceptance [3] - In the compact electric SUV segment, the "Matthew effect" is evident, with top models like Song PLUS, AION Y, and Yuan PLUS establishing significant advantages due to technology and market reputation [7] Group 2: Plug-in Hybrid SUVs - In the plug-in hybrid compact SUV market, BYD's Song Pro and Song PLUS dominate the residual value rankings, showcasing the strength of BYD's DM technology [12] - The plug-in hybrid mid-size MPV market sees GAC's E9 leading in residual value due to its luxurious features and advanced battery management [16] Group 3: Compact Cars - In the popular compact car market, the Volkswagen Lavida ranks first in residual value, followed by the Volkswagen Sagitar and Audi A3, reflecting the strong foundation of German brands in China [17] Group 4: Mid-size SUVs - The domestic mid-size SUV market has established a stable value hierarchy, with GAC's GS8 leading in residual value due to its spaciousness and luxury features [21] - The competitive landscape in the mainstream joint venture mid-size SUV segment is dominated by German and American brands, with SAIC Volkswagen's Teramont achieving the highest residual value [23] Group 5: Japanese Brands - The price decline of Japanese brands like Toyota, Honda, and Nissan indicates a convergence in product quality, negatively impacting their residual values in the new energy era [25] - The increase in residual value for Volkswagen brands is attributed to strong contributions from their sedan products, while French brands face significant declines due to ongoing price wars [25]

Core Insights - The automotive sales of GAC Group showed a significant decline in July, with total sales dropping by 15.4% year-on-year to 119,482 units, and cumulative sales for the first seven months down by 12.9% to 874,782 units [4] Group Summaries GAC Honda - GAC Honda's July sales were 28,039 units, a decrease of 34.99% year-on-year, with cumulative sales for the year at 193,301 units, down 15.15% [1] - The decline is attributed to shrinking demand for fuel vehicles and inventory adjustments, with July sales dropping to 16,033 units, a sharp decline of 51.81% [1] GAC Toyota - GAC Toyota reported July sales of 57,903 units, an increase of 12.74% year-on-year, making it the only segment with positive growth [2] - Cumulative sales reached 406,815 units, reflecting a growth of 4.04% compared to the previous year [2] GAC Trumpchi - GAC Trumpchi's sales in July were 23,414 units, down 28.94% year-on-year, with cumulative sales at 176,537 units, a decline of 22.08% [1][2] - The brand's performance continues to struggle, with a year-on-year decrease of 6.66% in July sales [1] GAC Aion - GAC Aion's July sales were 18,849 units, a decrease of 35.51% year-on-year, with cumulative sales for the year at 151,851 units, down 10.40% [1] - The decline is attributed to intensified competition in the A-class electric vehicle market and adjustments in pricing strategies [2] New Energy Vehicles - GAC Group's new energy vehicle sales in July were 31,485 units, a slight decrease of 9.76% year-on-year, with cumulative sales at 218,617 units, nearly flat with a decrease of 0.08% [1][2] - The new energy segment accounted for 28.0% of total passenger vehicle sales, with Aion contributing approximately 70% of new energy sales, although its growth rate lagged behind the industry average [2] Vehicle Categories - In July, sedan sales plummeted by 43.5% to 30,300 units, while MPV sales fell by 26.8% to 17,200 units [3] - Conversely, SUV sales increased by 12.1% to 71,700 units, driven by strong demand for models like the Toyota Highlander and Trumpchi GS8 [3] Overall Production and Sales - GAC Group produced 128,490 vehicles in July, a decrease of 18.06% year-on-year, with total production for the first seven months at 930,155 units, down 8.48% [1][4] - The overall automotive market is facing challenges, with significant declines in various segments impacting total sales figures [4]