人民日报北京9月25日电 在中央网信办网络传播局、北京市委宣传部指导下，9月25日，"何以中国·理想 都城"网络主题宣传活动在北京启动。 活动现场，北京市考古研究院、北京市园林绿化局分别发布了北京最新考古成果和金秋时节北京的生态 文化活动，中央重点新闻网站、商业网络平台等发布重点网络宣传项目。 本次活动由北京市委网信办、北京市文化和旅游局、北京市文物局、人民网主办，北京市科委中关村管 委会、北京市园林绿化局、北京广播电视台、北京市东城区委区政府协办，人民视频、人民科技承办， 中国互联网发展基金会、北京宣传文化引导基金理事会、吉祥大戏院共同支持。（人民网记者董兆瑞 李世奇） 启动仪式邀请专家学者、文化名人、青年榜样、长城保护员、文旅博主等，通过AI视频、微戏剧、情 景讲述、众筹纪录片等方式，生动呈现北京源远流长的古都文化、丰富厚重的红色文化、特色鲜明的京 味文化和蓬勃兴起的创新文化。 ...

Core Viewpoint - Beijing is actively promoting and innovating "Beijing flavor culture," transforming traditional intangible cultural heritage into vibrant cultural symbols that resonate both nationally and internationally [1][7]. Group 1: Cultural Heritage Projects - Cao's Kite, with over 200 years of history, emphasizes craftsmanship and has been recognized as a national intangible cultural heritage since 2011. The third-generation inheritor is committed to community engagement and innovation through digital means [3][5]. - Jingtailan (Enamel) craftsmanship has been a national intangible cultural heritage since 2006. The Beijing Enamel Factory, as a key player, integrates traditional techniques with modern products and experiences, promoting cultural exchange through major events [4][5][6]. Group 2: Innovation and Modernization - The integration of traditional crafts with modern products, such as bookmarks and fridge magnets, showcases the innovative spirit of heritage projects like Cao's Kite [3]. - The Beijing Enamel Factory has developed new product lines and cultural events, enhancing the visibility of traditional crafts in contemporary settings [5][7]. Group 3: Cultural Engagement - Long-standing cultural venues like Chang'an Grand Theatre are attracting younger audiences through innovative programs and products, reflecting a growing cultural confidence among the youth [5][7]. - The active promotion of "Beijing flavor culture" through various channels is seen as a significant achievement in the construction of Beijing as a national cultural center [7].

Group 1 - The China International Fair for Trade in Services (CIFTIS) is being held from September 10 to September 14, 2025, at Shougang Park, attracting over 100,000 visitors on the opening day alone [1] - The event features a variety of exhibitions, including a cultural tourism section in Hall 11, showcasing diverse consumer experiences and themed activities centered around "Beijing Gifts" [3][4] - The "Beijing Gifts" exhibition area includes a 200 square meter immersive space replicating traditional Beijing hutong and commercial street styles, featuring local brands and unique cultural products [4][6] Group 2 - The "Peking Opera Cultural Journey" section is developed by the Beijing Overseas Cultural Exchange Center, collaborating with various brands to offer costume experiences and cultural activities [6][10] - The event includes an XR Peking Opera photography studio, allowing visitors to engage with traditional opera scenes using real-time rendering technology [10][11] - A variety of food and beverage options are available, including traditional snacks and innovative products inspired by Peking Opera, enhancing the cultural experience [11][20] Group 3 - The fair also features a food market with over 70 dining options and 12,000 seats, providing a wide range of culinary experiences [30] - Special events and activities are planned around the fair, including live performances and interactive challenges, aimed at engaging visitors and enhancing their experience [22][34] - The fair is supported by various cultural and commercial activities in the surrounding areas, promoting a vibrant atmosphere [33][39]

Core Viewpoint - The "Beijing Gifts" exhibition at the 2025 Service Trade Fair will showcase a variety of cultural and creative products, emphasizing Beijing's unique cultural elements and innovative spirit [1][22]. Group 1: Cultural and Creative Brands - The exhibition will feature a diverse range of brands under the "Beijing Gifts" theme, including cultural and creative products, beauty, and trendy items [3]. - Notable brands include "Beijing Era" with enamel products and local art, "Jitu Fang" with traditional rabbit figurines, and "Quantum Song" offering blind box products [4]. - The beauty section will present seven brands, including Tongrentang Health and Zhenran, showcasing products awarded the "Beijing Gifts" title [7]. Group 2: Exhibition Space and Design - The exhibition will utilize a 200 square meter space with a scene-based display to highlight brand development and Beijing's cultural charm [10]. - A recreated courtyard entrance will emphasize traditional Beijing culture, featuring creative couplets and a wall design that reflects the unique characteristics of Beijing's alleys [11]. - The exhibition will also replicate the style of historical commercial streets, showcasing various cultural brands in a vibrant street-like setting [12]. Group 3: Interactive Experiences and Activities - The exhibition will include interactive experiences such as AI photography and personalized fridge magnet machines, enhancing visitor engagement [18]. - Four themed activity days will be organized, focusing on beauty, cultural appreciation, intangible heritage, and creative shopping experiences [20]. - Special interactive characters will be present to engage visitors, along with performances from the "Jixiang Daxiyuan" showcasing traditional opera [20]. Group 4: Visitor Information and Promotions - The exhibition will take place from September 10 to 14, 2025, at the 11th hall of Shougang Park, easily accessible for visitors [22]. - Special promotions will be offered, including discounts for purchases and on-site tax refund services for international guests [22].

Group 1 - The Asian Infrastructure Investment Bank (AIIB) held its 10th Annual Meeting in Beijing from June 24 to 26, showcasing a diverse exhibition of traditional Chinese crafts and cultural products [1][3] - The exhibition featured 12 representative intangible cultural heritage (ICH) and time-honored brands, creating a multi-dimensional display that combined ICH skills, old brand names, and cultural IP [1][3] - The "Beijing Reception Hall" design concept was highlighted at the exhibition, symbolizing Beijing's innovative and inclusive spirit, welcoming guests from around the world [3] Group 2 - The event included 17 public seminars, allowing attendees to engage with various cultural and economic topics [3] - Attendees had the opportunity to purchase unique cultural products, including ICH souvenirs, traditional crafts, and local gifts, enhancing their experience of Beijing's cultural heritage [4] - The exhibition facilitated immersive experiences, allowing foreign guests to directly engage with Chinese traditional arts, breaking down cultural barriers [4][5] Group 3 - Sales during the exhibition included a variety of cultural items such as creative refrigerator magnets, ICH brooches, cloisonné ornaments, stationery, tea, and other crafts, which served as "portable cultural memories" [4] - The event attracted significant interest from international participants, with many expressing surprise and appreciation for the opportunity to experience Chinese craftsmanship firsthand [5]

Group 1 - The summer season in Beijing has seen a surge in traditional cultural performances, enriching the cultural life of its citizens [1] - The stage play "Little Sheep Pen Alley" has premiered at the Lao She Theater, innovatively adapted from five of Lao She's novels, showcasing the resilience and struggles of characters during wartime [3][6] - The performance combines various forms of traditional Beijing art, including Jingyun Dagu, Meihua Dagu, Beijing Qinqin, and others, highlighting rich local cultural elements [3][6] Group 2 - A concert at the Bell and Drum Tower, in collaboration with the Chinese People's University, featured traditional Chinese music intertwined with Western instruments, showcasing national intangible cultural heritage [9] - The Beijing People's Art Theatre announced the revival of the classic play "Rickshaw Boy," aiming to restore its original 1957 aesthetics, set to premiere on July 18, 2025 [12][14] - The immersive musical drama "Called by the Dunhuang" recently performed in Gansu, blending different artistic forms to celebrate Dunhuang culture [15] Group 3 - A commemorative drama evening was held in Yan'an to honor the 80th anniversary of the victory in the Chinese People's Anti-Japanese War, featuring performances from multiple award-winning artists [17] - The chairman of the Chinese Theatre Association emphasized the importance of delivering quality artistic works to engage the audience and encourage them to visit theaters [19]