未经许可，不得转载或者引用。 投资要点 华为汽车业务核心竞争力来源于【华为价值观：以客户为中心+以奋斗者为本+以价值为 纲】。 区别于其他车企，华为汽车业务是依托于其ICT领域的技术底座，而且从方法论角度华为是具 备三大体系化能力【IPD（研发）+ISC（供应链）+IPMS（营销与销售）】。这些能力的构建 是华为以通信行业起家经历了"从模仿创新到引领创新"的蜕变，而且从通信到手机业务的成功 复制。 华为在汽车行业的定位我们认为是"帮助车企造好车、卖好车"。 智选模式和HI模式我 们认为最终都是殊途同归，借助华为强大的技术底座能力去赋能中国车企做大做强。 复盘总结2020-2025年华为汽车业务：智选模式发展好于HI模式。 背后原因在于过去5年汽车接受智能手机方法论洗礼的阶段（或理解为降维打击），智选模式 华为与合作伙伴（以赛力斯为代表）的效率是最高，且成功抓住了汽车高端市场的发展契机。 而智选模式内部的差异来源于：越高端市场对原创新要求越高，颠覆外资品牌难度系数越大， 或需要更多时间的沉淀。 展望2025-2030年华为汽车业务：打造算力-算法-数据的商业闭环。 未来5年汽车是智能化时代，智能汽车不是简单的智 ...

Group 1 - The core event involves the launch of the Chery Fengyun A9L, which was promoted through a live stream by the Zhijie official video account [1] - The incident that occurred during the launch led to an apology from the product director of Zhijie, Hai Lantian, who stated that the unexpected event has been resolved and will not happen again in the future [1][7] - Zhijie is the second brand launched under the Hongmeng Zhixing umbrella, a collaboration between Huawei and Chery [1]

除鸿蒙智行"五界"外，华为车BU与主机厂的合作进程也在加速"落子"中。 "东风汽车招聘"发布的"DH项目专项招聘"信息显示，东风与华为联创项目（DH系列）面向整 车开发、制造和营销环节等，其中联合营销由东风奕派和华为车BU双方联合主导，渠道销 售、交付售后、生态运营等双方深度参与，基于集团DFSW和华为IPMS流程赋能品牌提升和 产品力提升。招聘岗位包括市场策略、整合营销、用户运营专家等。 进入2025年下半年， 华为在智选车、车BU两条业务路线的布局与迭代上动作频频。 7月6日，智界系列产品总监海蓝天在鸿蒙智行APP上透露，智界车标、迎宾灯将于本月落 地。"这两个只是开胃菜，最后一件事有点大。"记者从国家知识产权局商标局第1928期公告获 悉，申请人为奇瑞汽车、内部写有"LUXEED"的六边形图形商标初步审定公告已于2025年6月 20日公示结束，该商标于2024年12月5日申请，国际分类为12。相较智界车标的"待落地"状 态，鸿蒙智行另一界享界的车标已定档于7月8日发布。 除产品本身的升级外，近期关于"智界独立"的消息亦广泛流传于网络。"正在按此落地。"海蓝 天在评论网友"建议智界品牌从奇瑞汽车独立出来" ...

智通财经6月26日电，鸿蒙智行官方微信公众号、微博宣布，智界全系补贴，立减20000元现金；同时， 6月27日起，下定至高可享价值60000元购车权益。权益活动有效期为2025年6月27日-2025年7月31日。 不过，蓝鲸汽车记者留意到，当日下午，鸿蒙智行官方微博已看不到相关内容，而微信公众号显示"该 内容已被发布者删除"。 (蓝鲸新闻 李卓玲) 鸿蒙智行官微删除"智界全系立减2万元"内容 ...

（原标题：华为"朋友圈"凭什么越来越大？） 凭借其强大的技术实力和创新能力，华为通过与不同车企的合作，逐渐在汽车圈站稳了脚 跟，并赢得了众多车企的认可和追捧。庞大的"华为汽车生态圈"雏形已现。 在科技与汽车产业深度融合的当下，华为已成为汽车圈中一股不可忽视的力量。自2009年涉足车载模块 开发以来，华为在汽车领域的征程逐步推进，发展态势愈发强劲，布局也日益完善。 2019年，华为全面大规模进军汽车业务。目前，已与赛力斯、奇瑞、长安、江淮、北汽蓝谷、上汽集团 等众多车企达成合作，合作模式涵盖零部件供应模式、HI模式和智选车模式。其中，智选车模式下， 华为深度参与产品定义、设计、营销及销售，甚至开放手机门店作为销售渠道，问界系列、智界系列等 都是该模式下的成功案例。通过与不同车企的合作，华为不仅丰富了自身的产品线，还在不同细分市场 中占据了一席之地，逐步构建起了庞大的汽车生态圈。 另外，上汽奥迪A5L Sportback也在车展上正式亮相，它是首款搭载华为乾昆辅助驾驶技术的燃油车， 将支持高速NOA、城市NOA以及AVP泊车等辅助驾驶功能。从上汽奥迪A5L Sportback开始，后续的燃 油车型都有望搭载组合辅 ...

Investment Rating - The report does not explicitly state an investment rating for the industry or company Core Insights - Huawei is positioned as a supplier of incremental components for intelligent connected vehicles, leveraging its full-stack capabilities to drive innovation in the automotive industry [1][6][11] - The company has established three collaboration models with automakers: Hongmeng Intelligent Driving, HI model, and traditional parts supply, enhancing its integration within the automotive ecosystem [14][15][17] - Huawei's automotive business unit (BU) has become independent and achieved profitability in the first half of 2024, indicating a successful transition from a research lab to a standalone entity [29][34] Summary by Sections 1. Core Insights - Huawei's full-stack intelligence is expected to lead the transformation of the automotive industry, focusing on smart driving, smart cockpit, and smart control [6][42] - The company has a unique position in the market due to its extensive experience in ICT and continuous high R&D investment [6][44] 2. Positioning as a Supplier - Since entering the automotive sector in 2013, Huawei has evolved from providing communication modules to becoming a key supplier of smart components, focusing on intelligent driving and cockpit technologies [11][12] - The establishment of the intelligent automotive solutions BU in 2019 marked a strategic shift towards becoming an incremental component supplier without manufacturing vehicles [29][34] 3. Collaboration Models - Huawei collaborates with automakers through three main models: - **Hongmeng Intelligent Driving**: Deep involvement in product definition and sales channels [14][17] - **HI Model**: Provides integrated solutions while collaborating on vehicle development [14][15] - **Parts Supply Model**: Supplies standardized components to automakers [15][16] 4. Financial Performance - The automotive BU's revenue has shown significant growth, with projections indicating a revenue of 263.53 billion yuan in 2024, and a turnaround from losses to a profit of 22.31 billion yuan in the first half of 2024 [34][37] 5. Market Outlook - The report anticipates that Huawei's full-stack intelligence will be a critical advantage in the future development of the automotive industry, with increasing collaboration with various automakers [6][5][17]