游客在中国非物质文化遗产馆丙午春节系列主题展参观游览。 "历序时新"展示传统历法常识和岁首庆祝习俗的演变。制定历法需要观察哪些天象规律？"双春 年""无春年"是怎么回事？为什么今年没有大年三十？……关于春节的"冷"知识，吸引不少观众驻足凝 神。 "骥跃鸿途"通过与马有关的非遗项目，传递传统文化中马的俊朗身姿和美好寓意。以马为图案的民 间剪纸，各种造型和材质的马雕塑……最热闹的，当数披红挂绿的两匹竹马，惹得路过的小朋友争相骑 乘。 梁志强摄（影像中国） "体验春帖印制的观众，请到这边排队。"春节假期，记者走进位于北京中轴线北延长线上的中国非 物质文化遗产馆，在"过年——丙午春节系列主题展"展厅，刚拐过弯，就迎面撞上一条"长龙"。 队伍中，人们翘首张望、跃跃欲试。在工作人员指导下，体验者将红纸放上印版，刷子轻轻扫过， 一张散发着墨香的春帖就新鲜出炉了。 "非遗馆里，我们找到了过年的'打开方式'。"有现场观众这样说。"过年——丙午春节系列主题 展"自1月20日至3月20日对公众开放。开展1个多月以来，已有超36万人次进馆参观。中国非物质文化遗 产馆正月初一至初七实行延时开放，满足观众的文化需求。 以"过年"为主题的 ...

(新春走基层)宁夏银川：文化馆里乐享新春文化盛宴 中新网银川2月12日电 (记者 李佩珊)2月12日，宁夏银川市文化馆内暖意融融、热闹非凡，一场集非遗 展示、年俗体验、文艺展演于一体的"文化馆里过大年"主题活动精彩启幕。非遗代表性传承人、市民与 留学生代表相聚于此，在沉浸式文化体验中感受中华优秀传统文化魅力，共赴一场喜庆祥和的新春之 约。 年味市集上，贺兰砚、刺绣、皮影、扎染、葫芦烙刻画等宁夏本土非遗代表性项目集中展示，一件件匠 心之作吸引众人驻足观赏、交流体验，为传统技艺搭建起走近大众的鲜活平台。民间花鸟字画自治区级 非遗代表性传承人宋笑珍表示，集中展示交流有助于民间技艺活态传承，让文化根脉在新时代薪火相 传。 活动现场，精彩纷呈的"艺韵新春"文艺展演轮番上演。宁夏小曲婉转悠扬，杂技变脸精彩纷呈，秦腔与 箜篌跨界合奏尽显传统与创新交融之美，"新花儿少年"展现塞上江南独特风情。现场还有留学生代表登 台献艺，以歌声与舞蹈演绎中外文化交流的美好图景，成为现场一道独特风景。同时，传统文化知识问 答、年味成语接龙等互动环节趣味十足，让现场洋溢着轻松愉悦的节日氛围。 银川市文化馆负责人表示，春节期间，文化馆将持续打造综 ...

Group 1 - Ningxia Yinchuan showcased nearly 200 agricultural specialty products, gourmet foods, and intangible cultural heritage products in Beijing, attracting 52,000 visitors and achieving total sales exceeding 118,000 yuan during the event [1] - The event featured a special exhibition and promotion of agricultural, commercial, and tourism products, with a focus on wines from the Helan Mountain region, which drew significant attention from attendees [1] - The exhibition highlighted various local crafts, including delicate Helan stone carvings and lightweight grass weaving products, showcasing the rich agricultural civilization nourished by the Yellow River [1] Group 2 - The Modekou area in Beijing serves as a new cultural tourism landmark, providing an excellent promotional platform for Yinchuan's products [2] - The collaboration between Beijing and Ningxia aims to promote high-quality, green, and healthy products to capital consumers, facilitating a mutually beneficial relationship between production areas and markets [2] - The initiative allows Beijing residents and tourists to experience the rich and beautiful offerings of Yinchuan, known as the "Lake City of the North" [2]

Core Insights - The event held in Beijing showcased nearly 200 agricultural specialty products from Yinchuan, including goji berries and wine, attracting 52,000 visitors and generating total sales exceeding 118,000 yuan, with a signed contract amount of 33.4 million yuan [1][2]. Group 1: Event Overview - The event took place from May 31 to June 2 during the Dragon Boat Festival, featuring a variety of local products and cultural items from Yinchuan [1]. - The exhibition highlighted the unique agricultural and culinary offerings of Yinchuan, including wines from the Helan Mountain region and traditional dishes [1][2]. Group 2: Business Collaborations - Ningxia Nabairun Wine Industry and Ningmo Xingyao reached a procurement cooperation to expand the sales channels for agricultural products [2]. - The Yinchuan Cultural Tourism Group signed an agreement with China Travel Service to enhance tourism consumption through increased visitor flow [2]. - Zhihuiyuanshi Winery collaborated with a Beijing-based agricultural company to create an immersive wine experience space, combining sales, tasting, and experiential activities [2]. Group 3: Strategic Goals - The event aimed to promote Yinchuan's unique products to consumers in the capital, facilitating a mutual benefit between production areas and markets [2]. - Yinchuan's officials emphasized the importance of this collaboration in showcasing the region's rich agricultural heritage and enhancing its brand as a "beautiful and rich" city [2].

Group 1 - The event "Magical Ningxia, Beijing Meets Yinchuan" aims to promote Yinchuan's cultural and tourism products through a collaborative platform between Beijing and Ningxia [1][6] - Over 200 products, including non-heritage cultural creations, agricultural specialties, and local delicacies, are showcased during the three-day exhibition [6][7] - The event features a variety of Yinchuan's unique products such as premium beef and lamb, goji berry products, and local wines, enhancing the city's image as a tourist destination [6][7] Group 2 - Yinchuan has been recognized as one of China's top ten beautiful cities, focusing on leveraging its resources to develop tourism and establish itself as an international tourist destination [7] - The event includes participation from 12 exhibiting companies, showcasing nearly 200 agricultural products, delicacies, and cultural creations [7] - The promotional strategy combines narrative storytelling, immersive experiences, and scene-based consumption to deepen visitors' understanding and appreciation of Yinchuan [7]