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“塞上湖城”结缘“京西古道” 银川近200种特产进京展销引客5.2万人次
Zhong Guo Jing Ji Wang· 2025-06-04 07:37
Group 1 - Ningxia Yinchuan showcased nearly 200 agricultural specialty products, gourmet foods, and intangible cultural heritage products in Beijing, attracting 52,000 visitors and achieving total sales exceeding 118,000 yuan during the event [1] - The event featured a special exhibition and promotion of agricultural, commercial, and tourism products, with a focus on wines from the Helan Mountain region, which drew significant attention from attendees [1] - The exhibition highlighted various local crafts, including delicate Helan stone carvings and lightweight grass weaving products, showcasing the rich agricultural civilization nourished by the Yellow River [1] Group 2 - The Modekou area in Beijing serves as a new cultural tourism landmark, providing an excellent promotional platform for Yinchuan's products [2] - The collaboration between Beijing and Ningxia aims to promote high-quality, green, and healthy products to capital consumers, facilitating a mutually beneficial relationship between production areas and markets [2] - The initiative allows Beijing residents and tourists to experience the rich and beautiful offerings of Yinchuan, known as the "Lake City of the North" [2]
宁夏银川农商旅产品进京展销 签约额超3300万元
Zhong Guo Xin Wen Wang· 2025-06-02 12:26
Core Insights - The event held in Beijing showcased nearly 200 agricultural specialty products from Yinchuan, including goji berries and wine, attracting 52,000 visitors and generating total sales exceeding 118,000 yuan, with a signed contract amount of 33.4 million yuan [1][2]. Group 1: Event Overview - The event took place from May 31 to June 2 during the Dragon Boat Festival, featuring a variety of local products and cultural items from Yinchuan [1]. - The exhibition highlighted the unique agricultural and culinary offerings of Yinchuan, including wines from the Helan Mountain region and traditional dishes [1][2]. Group 2: Business Collaborations - Ningxia Nabairun Wine Industry and Ningmo Xingyao reached a procurement cooperation to expand the sales channels for agricultural products [2]. - The Yinchuan Cultural Tourism Group signed an agreement with China Travel Service to enhance tourism consumption through increased visitor flow [2]. - Zhihuiyuanshi Winery collaborated with a Beijing-based agricultural company to create an immersive wine experience space, combining sales, tasting, and experiential activities [2]. Group 3: Strategic Goals - The event aimed to promote Yinchuan's unique products to consumers in the capital, facilitating a mutual benefit between production areas and markets [2]. - Yinchuan's officials emphasized the importance of this collaboration in showcasing the region's rich agricultural heritage and enhancing its brand as a "beautiful and rich" city [2].
银川特色农商旅产品展销活动亮相北京 开启城市品牌立体推介新模式
Bei Jing Shang Bao· 2025-05-31 11:54
Group 1 - The event "Magical Ningxia, Beijing Meets Yinchuan" aims to promote Yinchuan's cultural and tourism products through a collaborative platform between Beijing and Ningxia [1][6] - Over 200 products, including non-heritage cultural creations, agricultural specialties, and local delicacies, are showcased during the three-day exhibition [6][7] - The event features a variety of Yinchuan's unique products such as premium beef and lamb, goji berry products, and local wines, enhancing the city's image as a tourist destination [6][7] Group 2 - Yinchuan has been recognized as one of China's top ten beautiful cities, focusing on leveraging its resources to develop tourism and establish itself as an international tourist destination [7] - The event includes participation from 12 exhibiting companies, showcasing nearly 200 agricultural products, delicacies, and cultural creations [7] - The promotional strategy combines narrative storytelling, immersive experiences, and scene-based consumption to deepen visitors' understanding and appreciation of Yinchuan [7]