杏花村汾酒

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杏花村酒家北京首店落子三元桥
Bei Ke Cai Jing· 2025-07-03 04:21
Core Viewpoint - The opening of the first "Xinghuacun Restaurant" in Beijing by Fenjiu Group marks a significant step in expanding its presence in the Beijing-Tianjin-Hebei market, promoting Fenjiu culture and quality through an innovative dining experience [1][2]. Group 1: Company Strategy - The Beijing store is part of Fenjiu Group's strategy to "root in Shanxi and expand nationwide," serving as an important milestone in its national layout [1]. - The restaurant aims to provide a high-quality service experience while telling the story of Shanxi cuisine and liquor [1]. Group 2: Industry Trends - The restaurant introduces a new vitality and depth to Beijing's dining market, emphasizing the integration of traditional Shanxi cuisine with modern culinary techniques [2]. - The shift in consumer demand from mere sustenance to a focus on taste and cultural experience is highlighted, with the restaurant's model combining food, liquor, and culture [2]. - The establishment is expected to promote the development of Shanxi cuisine in Beijing and foster collaboration with local supply chains and the cultural tourism industry, exploring new "dining + tourism" models [2].
近百名酿酒师齐聚山西杏花村“PK”白酒酿造工艺
Zhong Guo Xin Wen Wang· 2025-06-24 10:19
Group 1 - The event is the second provincial vocational skills competition for the food industry (baijiu brewing) in Shanxi, themed "Showcasing the Style of Jin Brewing, Technological Innovation for a New Future" [1][3] - The competition attracted nearly 100 brewing elites from five cities in Shanxi, marking the first provincial-level professional skills event in the baijiu brewing field [1][3] - Shanxi is the birthplace of clear aroma baijiu, with a rich brewing culture and craftsmanship, and the brewing workers play a crucial role in both traditional skill inheritance and modern production technology [3] Group 2 - The competition aims to select and cultivate a group of skilled talents who are proficient in brewing techniques and willing to innovate, with nearly 68% of participants aged between 20 and 40, indicating a promising future for the industry [7] - The event is part of a broader strategy in Fenyang to promote "Everyone Holds a Certificate, Skills in Shanxi," with a goal to train 66,000 skilled talents by the end of 2024, including 16,000 high-skilled workers [5] - The competition has set a record for participation, with 21 companies and 96 finalists, and winners can advance their vocational skill levels and receive special bonuses [5][6]