杏花村汾酒
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为文化生态保护区注入新能量
Jing Ji Ri Bao· 2025-07-21 22:14
Core Points - The establishment of national cultural ecological protection zones aims to protect intangible cultural heritage as a holistic practice, integrating cultural and natural ecosystems [1][2] - These protection zones enhance the integration of culture and tourism, creating vibrant regional development opportunities and attracting tourists through immersive cultural experiences [2] - Challenges remain in balancing cultural protection with economic development, raising public awareness, and cultivating professional talent for cultural preservation [3] Summary by Sections Cultural Ecological Protection Zones - Recent additions to the list of national cultural ecological protection zones include Hakka Culture (Western Fujian), Wuling Mountain Area (Southwestern Hubei) Tujia and Miao Culture, and Jinzhong Cultural Ecological Protection Zone, among others [1] - The approach shifts from protecting individual intangible cultural heritage projects to a comprehensive system that includes the cultural and ecological environment [1] Economic and Tourism Development - Cultural ecological protection zones serve as quality destinations for cultural tourism, leveraging unique cultural resources and natural beauty to attract visitors [2] - The Jinzhong Cultural Ecological Protection Zone has developed various cultural tourism products based on its rich historical heritage, significantly boosting local tourism and economy [2] Challenges and Future Directions - The construction of cultural ecological protection zones faces challenges such as the need to balance cultural preservation with economic growth and to engage the younger generation in cultural transmission [3] - Effective cultural protection requires active participation from the community, particularly the youth, to ensure that cultural heritage remains a living practice rather than a static display [3]
杏花村酒家北京首店落子三元桥
Bei Ke Cai Jing· 2025-07-03 04:21
Core Viewpoint - The opening of the first "Xinghuacun Restaurant" in Beijing by Fenjiu Group marks a significant step in expanding its presence in the Beijing-Tianjin-Hebei market, promoting Fenjiu culture and quality through an innovative dining experience [1][2]. Group 1: Company Strategy - The Beijing store is part of Fenjiu Group's strategy to "root in Shanxi and expand nationwide," serving as an important milestone in its national layout [1]. - The restaurant aims to provide a high-quality service experience while telling the story of Shanxi cuisine and liquor [1]. Group 2: Industry Trends - The restaurant introduces a new vitality and depth to Beijing's dining market, emphasizing the integration of traditional Shanxi cuisine with modern culinary techniques [2]. - The shift in consumer demand from mere sustenance to a focus on taste and cultural experience is highlighted, with the restaurant's model combining food, liquor, and culture [2]. - The establishment is expected to promote the development of Shanxi cuisine in Beijing and foster collaboration with local supply chains and the cultural tourism industry, exploring new "dining + tourism" models [2].
近百名酿酒师齐聚山西杏花村“PK”白酒酿造工艺
Zhong Guo Xin Wen Wang· 2025-06-24 10:19
Group 1 - The event is the second provincial vocational skills competition for the food industry (baijiu brewing) in Shanxi, themed "Showcasing the Style of Jin Brewing, Technological Innovation for a New Future" [1][3] - The competition attracted nearly 100 brewing elites from five cities in Shanxi, marking the first provincial-level professional skills event in the baijiu brewing field [1][3] - Shanxi is the birthplace of clear aroma baijiu, with a rich brewing culture and craftsmanship, and the brewing workers play a crucial role in both traditional skill inheritance and modern production technology [3] Group 2 - The competition aims to select and cultivate a group of skilled talents who are proficient in brewing techniques and willing to innovate, with nearly 68% of participants aged between 20 and 40, indicating a promising future for the industry [7] - The event is part of a broader strategy in Fenyang to promote "Everyone Holds a Certificate, Skills in Shanxi," with a goal to train 66,000 skilled talents by the end of 2024, including 16,000 high-skilled workers [5] - The competition has set a record for participation, with 21 companies and 96 finalists, and winners can advance their vocational skill levels and receive special bonuses [5][6]