2010年12月最新单曲 〈在回忆Φ死去〉 【 我还在原t也 等待 着 Dead in the me uring wir 你知道吗？在中国快餐界，麦当劳和肯德基这对"老冤家"的差距，可能比你想象中要大得多！作为一个在其中一个品牌深耕十年，对另一个品牌也了如指掌 的业内人士，今天就来给大家扒一扒这两家快餐巨头不为人知的那些事儿。 先说个冷知识：你以为你在中国的麦当劳门店消费，其实是在给"金拱门"送钱！没错，就是前几年那个被全网玩坏的名字。麦当劳中国其实叫"金拱门"，是 美国麦当劳的授权经营商，连公司名都不能用"麦当劳"。相比之下，肯德基的母公司百胜中国可是在美国独立上市的公司，自主权高得多。这就像一个是亲 儿子，一个是养子，你说差别能不大吗？ 说到营销策略，这两家也是各显神通。肯德基特别会玩"饥饿营销"，限量版玩具、联名套餐搞得风生水起，动不动就让你排长队。麦当劳就比较实在，经常 搞些长期的优惠活动，像是"随心配"这种，明明白白告诉你"天天都便宜"。 食品安全方面，两家都挺严格的，毕竟是国际大品牌。不过肯德基因为门店多、分布广，偶尔会爆出些小问题，麦当劳在这方面口碑略胜一筹。但说实话， 能做到他们这个体量还能保 ...

新华社北京7月19日电 题："我们的餐厅总会让海外同行惊讶"——麦当劳中国CEO张家茵谈本土焕新之路 新华社记者邹多为、袁睿、黄安琪 "做中国市场，让我有一种很大的荣誉感，因为每次对外交流，我们的餐厅总会让海外同行惊讶。"第三届中国国际供应链促进博览会正在进 行，其间，麦当劳中国首席执行官张家茵在接受新华社记者专访时，谈起这一洋快餐加速中国本土化发展的历程，眼中闪烁着自豪。 这是7月17日在第三届中国国际供应链促进博览会拍摄的麦当劳展台。新华社记者 丁洪法 摄 走进第三届链博会绿色农业链展区，摆满汉堡、薯条的麦当劳展位人气爆棚，很多观众感叹"好欢乐""小时候记忆被唤醒"的同时，更直呼"意 想不到""原来它们的食材很多都来自中国农场"。 作为"链主"企业，张家茵此行携手肉类、乳品、酱料、土豆、物流等11家"麦链"上下游的供应商伙伴，联合搭建展台、首次"同框"互动，并 做出"深化协作共赢""建设数智链条"等承诺。 1990年，麦当劳进入中国内地，在深圳开设第一家门店。如今，中国内地麦当劳餐厅数量已超7000家，员工人数逾20万，2024年服务顾客超 过13亿人次。 7月19日，观众在第三届链博会绿色农业链展区麦当 ...

Core Viewpoint - The article discusses the deep-rooted love and cultural significance of McDonald's among the people of Guangdong, particularly in Guangzhou, highlighting its dominance in the fast-food market and its integration into local lifestyle and identity [2][45][70]. Group 1: McDonald's Market Presence in Guangdong - McDonald's has a significant presence in Guangdong, with approximately 23% of its total restaurants in mainland China located in this province [45]. - As of April 2023, the 800th McDonald's opened in Guangzhou, indicating rapid expansion in the region [46][51]. - The article notes that McDonald's has effectively "taken over" Guangdong, with its restaurants appearing in various locations, including residential areas and public spaces [51][52]. Group 2: Cultural Integration and Consumer Behavior - The love for McDonald's is so profound that it influences various aspects of daily life for Guangdong residents, including dining choices and social interactions [11][16][19]. - Many locals use McDonald's as a reference point for quality and popularity, indicating its status as a cultural touchstone [12][13][19]. - The article mentions that McDonald's has become a common choice for breakfast among locals, alongside traditional foods [23][25]. Group 3: Historical Context and Brand Evolution - McDonald's entered the Guangdong market in 1990, with its first restaurant in Shenzhen, which marked the beginning of its journey in China [57][60]. - The brand's strategy focused on urban areas, particularly in Guangdong, where the acceptance of Western fast food was high due to the region's rapid economic development [72][76]. - McDonald's has adapted its menu to cater to local tastes, introducing items like the pork chop bun, which are not available in other regions [78][79]. Group 4: Competitive Landscape - Despite KFC having a larger number of outlets in China, McDonald's has managed to establish a stronger cultural connection with Guangdong residents [66][67]. - The article suggests that the perception of McDonald's being more prevalent than KFC in Guangdong is due to its deep integration into local culture and lifestyle [86][90]. Group 5: Lifestyle and Social Significance - McDonald's serves not only as a dining option but also as a social space where people gather, highlighting its role in the community [90][92]. - The brand is associated with nostalgia and emotional value for many residents, reflecting its impact on their upbringing and social experiences [94][97].