Core Insights - The article highlights the launch of Su Jing Shi's new autobiography "Zheng Lu 2: My Life's Pursuit and Practice," which details his journey in leading Yum China and transforming it into a major player in the Chinese fast-food industry [2][5]. Group 1: Book Overview - "Zheng Lu 2" is a follow-up to Su Jing Shi's previous book, providing insights into his experiences and management strategies during his 26 years at Yum China [2]. - The book covers various aspects of business operations, including team building, supply chain management, and marketing strategies, showcasing Su's comprehensive approach to leadership [2][3]. Group 2: Author Background - Su Jing Shi, known as the "Father of Chinese Fast Food," took over KFC in China in 1989 and expanded Yum China's presence from 4 restaurants to over 7,000 by the time of his retirement in 2015 [5]. - He has a strong educational background, holding degrees from National Taiwan University and the Wharton School of the University of Pennsylvania [5]. Group 3: Event Details - A book launch event is scheduled for June 29, 2025, at Beijing Book Building, where Su will discuss his new book and share insights on corporate development and management wisdom [4][6]. - Attendees are encouraged to bring photos from KFC or Pizza Hut for a chance to receive a signed copy of the book [6].

Group 1 - Haagen-Dazs and Starbucks are reassessing their strategies in China due to intense competition from local brands that have established strong connections with consumers [1] - The shift in strategy is driven by changing consumer preferences, particularly among younger Chinese consumers who prioritize value for money and emotional resonance [1] - Starbucks has recently lowered prices on tea and Frappuccino beverages in China, contrasting with its strategy in the U.S. where it simplified its menu to emphasize coffee [1] Group 2 - International companies, even those with decades of experience in China, are considering new partnerships to address current challenges [2] - The Chinese market has matured, with consumers becoming more educated and discerning, leading to rapid changes in tastes and low brand loyalty [2] - There is an increasing trend of international companies engaging in equity restructuring to introduce local strategic partners, which may help them thrive and capture new growth opportunities in China [2]