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江苏肯德基正式突破1500家!
Nan Jing Ri Bao· 2025-09-27 09:28
转自:南报网 9月27日,位于南京湖南路狮子桥的"江苏肯德基1500主题餐厅"和被南京市文学之都促进会授予"世界文 学之都空间网络"的肯德基新街口繁茂中心餐厅同步盛大启幕,至此,肯德基在江苏的门店规模正式突 破1500家。 南京肯德基狮子桥餐厅 南京肯德基繁茂中心餐厅 当天,主题为"苏韵同行,共赴新程"的肯德基江苏1500店暨肯悦咖啡江苏200店&车速取江苏800店启幕 活动在两家餐厅同步举办。南京市政府、两家餐厅所在地鼓楼区和秦淮区政府、市商务局和市投促局领 导,以及江苏省餐饮行业协会会长于学荣、百胜中国肯德基品牌华东大区营运副总裁胡殿冰、肯德基南 京市场总经理李月云等共同出席了启幕活动。这也是肯德基自1992年进驻江苏以来在品牌发展历程中又 一重要的里程碑时刻。 从1到1500,与城市同呼吸共发展 1992年,肯德基在南京夫子庙开出了江苏第一家门店,为无数消费者带来了当年最新潮的美食体验。在 之后的33年里,随着城市发展的不断变迁,肯德基也在不断进行着布局变化。1995年曾开出的湖南路狮 子桥肯德基餐厅已成为一代消费者的青春记忆,而30年后的今天焕新回归的狮子桥肯德基1500主题餐厅 则是带着满满的情怀和 ...
金拱门vs肯德基:中国市场内幕大揭秘
Sou Hu Cai Jing· 2025-09-24 02:47
2010年12月最新单曲 〈在回忆Φ死去〉 【 我还在原t也 等待 着 Dead in the me uring wir 你知道吗?在中国快餐界,麦当劳和肯德基这对"老冤家"的差距,可能比你想象中要大得多!作为一个在其中一个品牌深耕十年,对另一个品牌也了如指掌 的业内人士,今天就来给大家扒一扒这两家快餐巨头不为人知的那些事儿。 先说个冷知识:你以为你在中国的麦当劳门店消费,其实是在给"金拱门"送钱!没错,就是前几年那个被全网玩坏的名字。麦当劳中国其实叫"金拱门",是 美国麦当劳的授权经营商,连公司名都不能用"麦当劳"。相比之下,肯德基的母公司百胜中国可是在美国独立上市的公司,自主权高得多。这就像一个是亲 儿子,一个是养子,你说差别能不大吗? 说到营销策略,这两家也是各显神通。肯德基特别会玩"饥饿营销",限量版玩具、联名套餐搞得风生水起,动不动就让你排长队。麦当劳就比较实在,经常 搞些长期的优惠活动,像是"随心配"这种,明明白白告诉你"天天都便宜"。 食品安全方面,两家都挺严格的,毕竟是国际大品牌。不过肯德基因为门店多、分布广,偶尔会爆出些小问题,麦当劳在这方面口碑略胜一筹。但说实话, 能做到他们这个体量还能保 ...
活动预告 | 百胜中国前CEO苏敬轼《正路2》新书分享会·北京站
Sou Hu Cai Jing· 2025-06-24 00:35
Core Insights - The article highlights the launch of Su Jing Shi's new autobiography "Zheng Lu 2: My Life's Pursuit and Practice," which details his journey in leading Yum China and transforming it into a major player in the Chinese fast-food industry [2][5]. Group 1: Book Overview - "Zheng Lu 2" is a follow-up to Su Jing Shi's previous book, providing insights into his experiences and management strategies during his 26 years at Yum China [2]. - The book covers various aspects of business operations, including team building, supply chain management, and marketing strategies, showcasing Su's comprehensive approach to leadership [2][3]. Group 2: Author Background - Su Jing Shi, known as the "Father of Chinese Fast Food," took over KFC in China in 1989 and expanded Yum China's presence from 4 restaurants to over 7,000 by the time of his retirement in 2015 [5]. - He has a strong educational background, holding degrees from National Taiwan University and the Wharton School of the University of Pennsylvania [5]. Group 3: Event Details - A book launch event is scheduled for June 29, 2025, at Beijing Book Building, where Su will discuss his new book and share insights on corporate development and management wisdom [4][6]. - Attendees are encouraged to bring photos from KFC or Pizza Hut for a chance to receive a signed copy of the book [6].
美媒:本土竞争倒逼在华外国餐饮企业变革
Huan Qiu Wang· 2025-06-18 23:11
Group 1 - Haagen-Dazs and Starbucks are reassessing their strategies in China due to intense competition from local brands that have established strong connections with consumers [1] - The shift in strategy is driven by changing consumer preferences, particularly among younger Chinese consumers who prioritize value for money and emotional resonance [1] - Starbucks has recently lowered prices on tea and Frappuccino beverages in China, contrasting with its strategy in the U.S. where it simplified its menu to emphasize coffee [1] Group 2 - International companies, even those with decades of experience in China, are considering new partnerships to address current challenges [2] - The Chinese market has matured, with consumers becoming more educated and discerning, leading to rapid changes in tastes and low brand loyalty [2] - There is an increasing trend of international companies engaging in equity restructuring to introduce local strategic partners, which may help them thrive and capture new growth opportunities in China [2]