大众新闻·齐鲁壹点 任磊磊 在三只松鼠的芜湖总部，一间560平米的生活超市频频登上热搜。一桶5升大铁锅花生油才88元、一整面货柜的包装净菜价格均不超5元、9.9元两个的猪扒包 限量供应卖到爆、连章燎原都在喝的不足百元的红酒……可以说，这家超市里的每一件单品都不简单。 这家超市藏着章燎原的巨大野心。虽然其开在三线城市、面积不大，但货架上的30多个品牌、上千个SKU的产品，都是其供应链孵化的自有品牌，范围几乎 涵盖了包括母婴、轻食、宠物、咖啡、预制菜、日化洗护、米面粮油等在内的所有细分品类。可想而知，如果成功，这对三只松鼠乃至整个行业都将产生巨 大冲击。 近日，记者探访了这家"热搜"上的超市。 有人开车两小时来买猪扒包 猪扒包一开卖，消费者就排起了长队 开业首日，芜湖松鼠小镇人潮汹涌。占地仅560平方米的三只松鼠生活馆挤满了冒雨前来的顾客，现制烘焙区队伍蜿蜒至馆外，有人苦等40分钟只为抢购9.9 元两个的猪扒包。记者采访当日是工作日，生活馆客流已恢复正常，但仍有不少顾客在选购商品。在现制烘焙区，一位客人问道："猪扒包什么时候卖？我 开车两小时过来的。" 记者看到，三只松鼠孵化的"大铁锅"是其米面粮油品牌，一桶5升 ...

Group 1 - The 15th National Games and the Special Olympics are being co-hosted by Macau for the first time, with Macau responsible for five events in the National Games and two badminton events in the Special Olympics [1][2] - The cycling event will uniquely connect the three regions of Guangdong, Hong Kong, and Macau, marking it as the only event that spans all three areas [1] - The Macau organizing committee has successfully completed operational tests for the five events, meeting expected performance goals [1][2] Group 2 - Comprehensive simulations of the event organization have been conducted, covering aspects such as customs clearance, venue facilities, audience entry, and emergency response protocols [2] - A total of 5,000 volunteers have participated in practical training during the project tests, contributing to various roles including reception, guidance, and media support [2] - Macau's hospitality sector is well-prepared, with over 140 hotels offering more than 43,000 rooms, providing diverse accommodation options for visitors [2]

Core Viewpoint - The article discusses the rising trend of baked goods in supermarkets, highlighting their increasing sales and popularity as a response to the challenges faced by traditional fresh food categories [3][10][19]. Group 1: Sales Performance of Baked Goods - Sam's Club's Swiss roll became a phenomenon, contributing 8%-10% to monthly sales in some stores, with annual sales exceeding 1 billion yuan [6]. - Hema's strawberry box sales approached 200 million yuan during the recent sales season, with four baked goods surpassing 100 million yuan in sales since 2020 [6][10]. - The "big mooncake" from Pang Donglai reportedly exceeded 200 million yuan in annual sales [7]. Group 2: Shift in Supermarket Strategy - Supermarkets are shifting focus from fresh produce to baked goods due to the inability to differentiate in the fresh food market, which has been impacted by e-commerce and community group buying [9][10]. - Dazhonghua's new brands "Runfa Workshop" and "Good Wheat" emphasize fresh and healthy baked goods, with products like potato bread selling out on launch day [11][13]. - The bakery segment has significantly boosted sales for stores like Yonghui, with some locations seeing over 520% year-on-year growth in bakery sales after adjustments [13]. Group 3: Competitive Pricing and Quality - Supermarket baked goods are gaining popularity due to their high cost-performance ratio, with prices significantly lower than specialty bakeries [19][21]. - For example, Sam's cranberry bagels are priced at 23.8 yuan for seven, while Costco's cinnamon raisin bagels are 19.5 yuan for six [19]. - Supermarkets maintain quality by using premium ingredients, such as 100% animal cream and imported New Zealand milk powder, while also employing longer fermentation processes for better flavor [23][24]. Group 4: Marketing and Consumer Engagement - Supermarkets leverage social media platforms like Xiaohongshu to promote new products and engage consumers, creating a buzz around popular items [27][31]. - Special promotions and limited-time offers during holidays further drive consumer interest and foot traffic to stores [29][30]. - The combination of competitive pricing, quality ingredients, and effective marketing strategies has positioned supermarket baked goods as attractive options for consumers [24][27]. Group 5: Industry Trends and Future Outlook - The traditional bakery sector is facing challenges, with notable brands like Christine and Huan Niu Cake House shutting down due to financial difficulties [15][17]. - The market share of traditional bakeries is declining as supermarkets capture a larger portion of the baked goods market, with offline supermarkets accounting for 37.7% of the main consumption channels in 2024 [17]. - The competition in the baking sector is expected to intensify, with supermarkets increasingly focusing on product innovation and consumer trends to differentiate themselves [41].

以下文章来源于槽值 ，作者槽值小妹 槽值 . 网易文创旗下新情感消费品牌，倡导更有情调、有质感的生活方式。 文 ｜ 槽值小妹 来源｜ 槽值（ID： caozhi163） 封面来源 ｜ P exels 拿下广东人，其实麦当劳蓄谋已久。 随着气温升高，各地 "绿化带PK大战" 已经开启。 北京"开启爆炸模式的月季花海"登上热搜，云南的 "昆明绿化带够外地学几年" 话题紧随其后， 杭州 绿化带亦被赞 "浪漫的没边了" …… 但一片混战中，偏偏有不按套路出牌杀出重围。 最近刚刚翻新的广州绿化带，裁剪过后，圆圆的形状，扁扁的身材， 广东人都遭不住了—— "为什么要在绿化带里种汉堡？" 图源：小红书@陆海真，已获授权 麦当劳官方闻着味儿就来了 / 小红书评论区 广东人，到底为何如此钟意麦当劳？ 惩罚一个广东人 ， 夺走麦当劳就够了 广东人对麦当劳的爱，早已深深体现在他们的言行举止，衣食住行中。 一些冷知识： 广东人判断一餐好不好吃的标准，是会不会说"早知去食麦当劳"。 一时间，成百上千条评论，无一不指向那个餐厅。 "M记，牡丹楼，麦当当，遇事不决麦当劳……你不知道吗？广州的别称其实是麦城来的。" 作为全国麦当劳最多的省， ...