报告共计：17页 2025年中国国际进口博览会媒体舆情报告：科技赋能、全球联动与创新场景成焦点 2025年中国国际进口博览会在上海圆满落幕，本届进博会以"新时代，共享未来"为主题，吸引了全球155个国家和地区的4108家 境外企业参展，展览面积超过43万平方米，累计进场人次达92.2万，意向成交金额达834.9亿美元，较上届增长4.4%。作为全球 首个以进口为主题的国家级展会，进博会持续彰显其作为中国高水平对外开放平台的影响力，成为观察全球经贸合作与创新趋 势的重要窗口。 本届进博会在传播层面呈现出"科技赋能全流程、全场景覆盖"的鲜明特色。新闻中心首次引入"远征A2""灵犀X2"等多款人形交 互机器人作为"AI志愿者"，提供导览、咨询与物品分发服务，打造具身机器人服务场景。同时，新闻中心联合智通财经、 MiniMax等机构设立"媒体岛"，为记者提供数字人播报、AI海报生成等智能创作支持，实现新闻采编分钟级处理。传播矩阵方 面，构建了"大屏+小屏+户外屏"融合生态，覆盖家庭用户与通勤人群，并通过新媒体账号矩阵实现社交互动引流，形成"观看— 了解—购买"闭环。馆内设置450个媒体工位、10间免费演播间及16条主题 ...

Core Insights - The 8th China International Import Expo (CIIE) showcases innovative medical devices and pharmaceuticals from global giants like Novartis, Roche, Pfizer, Siemens Healthineers, and Philips, highlighting the latest advancements in medical technology [1] - Chinese domestic innovation is also significant, with companies like Fosun Pharma and Weisheng Pharma presenting leading-edge products and collaborations, indicating a robust local industry [1][2] - By the first half of 2025, the total amount of overseas licensing for Chinese innovative drugs is projected to reach $60 billion, accounting for 99% of global related transactions [1] Group 1: Innovative Products - Siemens Healthineers showcased a 1,000 square meter exhibit featuring a rapid spectral angiography system capable of detecting small tumors in 2.5 seconds [2] - Novartis presented 11 Galien Award-winning products, emphasizing its strong innovation track record with nearly 80 awards since 1970 [2] - Fosun Pharma displayed advanced products such as the Da Vinci surgical robot and CAR-T cell therapy, demonstrating its commitment to cutting-edge medical technology [2] Group 2: Local Innovation and Market Adaptation - Companies like Zhuhai Respira and Shenzhen Weide are developing innovative solutions tailored to the Chinese market, with rapid development cycles and efficient clinical research [3] - The trend of "localized innovation" is prevalent, with many foreign companies adapting their products to meet local needs, as seen with Carl Zeiss and Varian Medical Systems [4][6] - Philips has established five innovation centers and five manufacturing bases in China, with over 95% of its products developed and manufactured locally [6] Group 3: Foreign Investment and Market Engagement - Foreign companies are increasing investments in China, with plans for new facilities and projects, such as Novartis's radioactive drug production base expected to be operational by the end of 2026 [7] - Medtronic has set up a regional venture capital fund in China, investing in over 10 local medical technology startups to enhance innovation [7] - Companies are also targeting county and grassroots markets in China, with tailored products like fully automated biochemical analyzers designed for local healthcare environments [8]

Core Points - The 8th China International Import Expo (CIIE) opened in Shanghai, emphasizing the theme of "shared benefits with the world" as highlighted by Premier Li Qiang [1][6] - The event attracted 155 countries and regions, with over 43 million square meters of exhibition space, marking record participation with 600 new exhibitors compared to last year [6][10] - The expo has generated over $500 billion in intended transactions over the past seven years, integrating foreign and domestic enterprises into the global value chain [6][7] Group 1: Event Overview - The CIIE has become a global market symbol, showcasing the commitment to open trade and international cooperation [6] - The event features a diverse range of exhibitors, including 290 Fortune 500 companies, indicating strong global interest [6][10] - The atmosphere at the expo is vibrant, with attendees engaging in discussions and networking, reflecting a positive sentiment towards China's market [3][4] Group 2: Focus on Innovation and Technology - The expo highlights advancements in various sectors, including autonomous driving, healthcare, and artificial intelligence, with notable products like Tesla's Cybercab making their Asia debut [10][11] - Companies are showcasing innovative solutions that address contemporary challenges, such as Boston Scientific's Orbera365 for obesity treatment and Siemens' rapid imaging technology [11] - The emphasis on high-tech and sustainable development aligns with global trends towards ESG (Environmental, Social, and Governance) principles [9][10] Group 3: Support for Developing Countries - China is implementing zero-tariff policies for least developed countries, enhancing market access for African products and promoting agricultural and manufacturing growth [7][8] - The expo includes dedicated spaces for African products, reinforcing China's commitment to supporting developing nations through trade [6][7] - The importance of a fair trade system for economic recovery in developing countries is underscored by industry leaders [7]