【导读】"麻薯盒内有活老鼠"引发热议，山姆最新回应 中国基金报 晨曦综合整理 12月9日，"顾客称山姆一麻薯盒内有活老鼠"的话题引发热议。 据中新经纬报道，山姆会员商店方面回应称，山姆高度重视食品安全与会员体验。收到相关反馈后，已第一时间联动专业虫害公司开展全链路核查。 山姆方面表示，其一直执行严格的虫害消杀制度。经回溯商品制作、包装、仓库上架、拣货等环节的巡查记录与仓内监控视频，均未发现虫害痕迹或 异常。 经了解，该订单地址的取货点位于室外。第三方专业虫害技术人员赴取货点现场勘察发现，该地点周边有花木丛，为野生虫害提供了栖息条件，且现 场发现相关活动痕迹。综合商品制作、储运环节的虫害检查结果和第三方虫害技术人员鉴定结果，初步判断商品系在取货点放置期间，被周边虫害偶 然侵入所致。 目前，山姆已与消费者及时沟通并妥善解决。对于此事件给会员带来的困扰与不便，山姆深表歉意，后续将加强包装管理和配送服务。 12月9日凌晨，深圳一名消费者晒出"避雷贴"，称其通过山姆App的"极速达"服务购买的商品内"惊现活老鼠"。 "打开那一刻人都吓蒙了。"当事人称，收货当晚10时15分，就在平台给出"一星差评"并附图投诉。次日凌晨， ...

Core Viewpoint - The incident involving a live mouse found in a mochi box purchased from Sam's Club has sparked significant public discussion, raising concerns about the company's food safety and quality control measures [2][6]. Summary by Sections Incident Details - A consumer reported finding a live mouse in a mochi box purchased through Sam's Club's "Express Delivery" service, leading to immediate complaints and a one-star review on the platform [5]. - Sam's Club responded by emphasizing their commitment to food safety and member experience, stating that they conducted a thorough investigation in collaboration with pest control professionals [2]. Company Response - Sam's Club has stated that they have strict pest control measures in place and found no evidence of pests during their internal checks [2]. - The company indicated that the mouse likely entered the product at the pickup location, which was outdoors and had conditions conducive to pest activity [2]. Consumer Reactions - The incident has led to widespread dissatisfaction among consumers regarding Sam's Club's quality control, with many expressing their concerns on social media [6][7]. - Previous incidents involving Sam's Club, such as finding foreign objects in food products and issues with product labeling, have also contributed to growing scrutiny of the company's quality standards [9]. Industry Context - The incident is part of a broader trend where major retail chains, including competitors like Hema, have faced quality control issues, indicating a potential industry-wide challenge in maintaining product standards [9].

Core Viewpoint - The article discusses the recent decline in quality and safety standards at Sam's Club, which has led to a significant loss of consumer trust and a shift in the perception of its brand value among middle-class consumers [3][30]. Group 1: Safety Issues - Sam's Club has faced serious quality control issues, particularly concerning children's safety and food safety, which have become major concerns for consumers [5][11]. - Recent reports revealed that a batch of 64 FILA scooters sold at Sam's Club was found to have safety hazards, with 61 already sold, posing a choking risk to children [6][9]. - Additionally, a consumer reported finding a foreign object resembling a tooth in a cake purchased from Sam's Club, raising serious food safety concerns [11][13]. Group 2: Quality Degradation - Sam's Club, once known for its "strict selection" image, has experienced a trust crisis due to a shift in its product selection strategy, replacing high-quality items with more common brands [18][22]. - The quality of Sam's own brand products has also reportedly declined, with a specific organic soybean product's quality level dropping from 1 to 3, while the price remained unchanged [24][30]. - The company's acknowledgment of quality issues without corrective actions has further alienated consumers [26][30]. Group 3: Performance vs. Quality Control - Despite the quality control issues, Sam's Club has reported significant sales growth, with a 30.1% year-on-year increase in net sales for Walmart China, indicating a disconnect between performance and quality [28][29]. - The rapid expansion of Sam's Club in China, with plans to reach 60 stores by the end of 2025, highlights the tension between scaling operations and maintaining quality standards [29][30]. Group 4: Loss of Membership Prestige - The membership fee of 260 or 680 yuan has become less of a status symbol for middle-class consumers, as the perceived value of the membership diminishes due to quality concerns [32][38]. - The shift in consumer behavior reflects a broader change in the middle-class consumption mindset, moving from paying for status to paying for genuine value [38][39]. - The new leadership at Sam's Club is focusing on cost-cutting and efficiency, which may further exacerbate the quality issues and consumer trust crisis [36][37].

Core Points - A 500-gram pure gold "Golden Hairy Crab" product sold at the Zhangjiagang Sam's Club is accused of infringement, drawing significant attention [1] - Designer Wu Wensheng claims that his two-year effort in creating a similar product has been copied without his consent, using his likeness and credentials for commercial endorsement [1] - The product was recently launched at the newly opened Zhangjiagang Sam's Club, which is the fourth Sam's Club in Suzhou and the third in a county-level city [2] Group 1 - The Zhangjiagang Sam's Club has acknowledged the issue and stated that all supplier materials have been submitted to the market supervision administration [2] - The "Golden Hairy Crab" product has been taken off the shelves to avoid potential disputes while legal assessments are ongoing [2] - The product weighs 509 grams and is priced at over 500,000 yuan based on current gold market prices [2] Group 2 - Wu Wensheng has publicly condemned the infringement and has reported the matter to the police [2] - Sam's Club has faced multiple controversies this year, including penalties for selling substandard products [2][3] - Sam's Club contributes nearly two-thirds of Walmart China's performance, with 280 Walmart stores and 54 Sam's Club locations as of July 31 this year [3]

Core Viewpoint - The article discusses a controversy involving a product sold at the Zhangjiagang Sam's Club, which allegedly infringes on the design of a gold "hairy crab" created by designer Wu Wensheng, raising significant public attention [1][4]. Group 1: Product Infringement Allegations - Wu Wensheng, a jewelry designer and representative of intangible cultural heritage, claims that his two-year effort in designing a gold "hairy crab" has been copied and is being sold at the newly opened Zhangjiagang Sam's Club [1]. - The product in question weighs 509 grams and is priced at over 500,000 yuan, based on current gold market prices [4]. - The Sam's Club has acknowledged the issue and stated that the product has been taken off the shelves while legal assessments are ongoing [4]. Group 2: Sam's Club Background and Recent Issues - The Zhangjiagang Sam's Club opened on October 20, marking the fourth location in Suzhou and the third in a county-level city [4]. - Sam's Club has faced multiple controversies this year, including selling defective products and a recent incident where a customer found a tooth in a cake purchased from the store [5]. - Sam's Club contributes nearly two-thirds of Walmart China's performance, with a total of 280 Walmart stores and 54 Sam's Club locations as of July 31 this year [5].

Core Viewpoint - The article discusses the decline in quality and consumer trust in Sam's Club, highlighting recent product safety issues and changes in product offerings that have led to dissatisfaction among members [1][5][30]. Group 1: Quality Issues - Sam's Club has faced multiple penalties for selling substandard products, including a recent fine of over 19,000 yuan for selling non-compliant children's items [1][3]. - The company has been repeatedly penalized for various quality issues, including formaldehyde in bedding and misleading advertising [3][5]. - Recent consumer complaints include finding foreign objects in food products, indicating a significant decline in food safety standards [5][7]. Group 2: Product Offering Changes - In July, Sam's Club faced backlash for removing over 20 popular exclusive products and replacing them with mainstream brands, leading to questions about the value of membership [11][12]. - The proportion of Sam's Club's private label products has decreased from 38% to 30%, raising concerns among members about the uniqueness and quality of offerings [12][19]. - Members have expressed dissatisfaction with the introduction of lower-quality products and the perceived dilution of membership benefits [19][30]. Group 3: Membership and Consumer Sentiment - Despite the issues, Sam's Club has reported a membership base exceeding 5 million, generating over 1.3 billion yuan in annual membership fees [23][27]. - The company continues to expand, with a total of 58 stores nationwide, indicating a strong market presence despite quality concerns [23][27]. - Consumer sentiment is mixed, with some loyal members defending the brand while others express disappointment and consider leaving due to declining quality [25][28][30].

Core Insights - The article highlights the growing concerns regarding product safety and quality control at Sam's Club, particularly affecting middle-class families who have relied on the brand for trusted products [1][10][25] Group 1: Product Safety Issues - Recent administrative penalties from the Shanghai Market Supervision Administration revealed that a FILA children's scooter failed safety standards, raising alarms among parents [2][6] - The problematic batch of scooters included 64 units, with 61 already sold, indicating that over 95% of the defective products had reached consumers [6] - Another product, a Lenzing Tencel children's three-piece set, also failed to meet national standards for color fastness, posing potential risks for infants [7][9] Group 2: Consumer Trust Erosion - The frequency of quality control issues has led to a significant erosion of consumer trust, particularly among middle-class families who previously viewed Sam's Club as a reliable source [10][18][25] - Instances of foreign objects found in food products and complaints about poor customer service have further fueled dissatisfaction [13][24] - The shift from high-end to more generic products has been noted by long-time members, contributing to a sense of betrayal [21][24] Group 3: Business Performance and Strategy - Sam's Club has experienced rapid growth, with a reported 30.1% increase in net sales year-over-year and membership numbers exceeding 9 million [19][21] - The new CEO's strategy focuses on supply chain efficiency and cost control, which may compromise product quality in favor of rapid expansion [21][24] - The imbalance between scale and quality has resulted in systemic risks, as the company struggles to maintain its quality control standards amid aggressive growth [24][30] Group 4: Market Dynamics - The changing landscape of retail, with increased competition from e-commerce and local membership stores, has provided consumers with more options, reducing their reliance on Sam's Club [29][30] - The emotional connection that middle-class families had with the brand is being tested, as safety concerns for children's products become paramount [28][30] - The article suggests that the initial reasons for paying the membership fee are being questioned, as consumers weigh the value of quality against the risks of compromised safety [31]

Core Points - Sam's Club (Shanghai) has faced penalties for selling substandard products, including a FILA scooter and a Lenzing Tencel children's bedding set, due to safety and quality issues [1][2] Group 1: Product Issues - The FILA scooter was found to have a potential choking hazard due to non-compliance with national safety standards, with 61 out of 64 units sold, resulting in a total value of 12,338 yuan and illegal gains of 2,616.9 yuan [1] - The Lenzing Tencel children's bedding set failed quality tests for color fastness, with 12 out of 98 units sold, leading to a product value of 22,530.2 yuan and illegal gains of 510.96 yuan [2] Group 2: Regulatory Actions - The Shanghai Qingpu District Market Supervision Administration imposed fines and confiscated illegal gains from Sam's Club, totaling 61,690 yuan for the FILA scooter and 112,651 yuan for the Lenzing Tencel bedding set [1][2] Group 3: Public Relations Challenges - Sam's Club has been involved in multiple controversies this year, including a customer finding a tooth in a cake and allegations of downgraded product quality for organic soybeans, which have attracted significant public attention [3][5] - Despite these challenges, Sam's Club contributes nearly two-thirds of Walmart China's performance and is aiming for a revenue target of 100 billion yuan, with plans for more store openings [5]

Group 1 - Trump accuses China of deliberately not purchasing U.S. soybeans, claiming it creates difficulties for American farmers and is an economic hostile act [2] - JD.com is expected to price its new car between 100,000 to 120,000 yuan, indicating a competitive entry into the low-cost vehicle market [3] - Hong Kong's tourism sector shows recovery with over 36 million visitors in the first three quarters, a 12% increase year-on-year, with mainland visitors accounting for 28 million [4] Group 2 - Nomura forecasts that Goldwind Technology will see revenue and profit growth by 2025, with a projected 57% increase in sales supported by strong order reserves [5][6] - The first batch of exhibits from Peru's Chancay Port for the China International Import Expo successfully arrived at Shanghai, facilitated by a "green channel" for customs clearance [7] - NineSight Intelligence completed a multi-million dollar financing round led by Ant Group, expanding its logistics network across various industries in China [8] Group 3 - A report predicts that China's nuclear technology application industry will double in size by 2030, with a projected output of 890 billion yuan in 2024, marking a 27% increase from 2022 [9] - Hangzhou aims to cultivate 50,000 technology-based SMEs and 3,000 "good seedling" enterprises by 2027, enhancing its innovation ecosystem [10] - SHEIN denies allegations of false business information circulating online, asserting that the claims are malicious and that the company will take legal action [11] Group 4 - Bank of China is the first state-owned bank to shut down its independent credit card app, consolidating functions into its main app, reflecting a trend among banks to streamline services [12] - The State Taxation Administration reports that China's manufacturing sector benefited from nearly 1.3 trillion yuan in tax reductions and refunds in the first eight months of the year [13]