本文来自微信公众号：凤凰网财经 （ID：finance_ifeng），作者：凤凰网财经，题图来自：视觉中国 山姆，这个曾经被无数中产家庭视为"品质生活灯塔"的会员制超市，如今正悄然经历一场信任的松动。 2025年7月，一则"山姆下架口碑商品上新好丽友"的话题以1.5亿阅读量冲上热搜榜首，将这家仓储巨头推向舆论风暴中 心。 而就在短短两个多月后，另一则对比更刺痛了会员们的神经：同款零食在山姆标价99.9元，在折扣渠道好特卖却仅售39.9 元。 曾几何时，这样的话语在社交圈里流传，带着一种心照不宣的默契。 手握一张山姆会员卡，仿佛就握住了一把通往品质生活的钥匙，那小小的卡片，是一份对"优价优质"的笃定，一种无须言 说的身份标识。 可不知从何时起，这份默契，似乎正在悄悄倾斜。 社交平台上，吐槽声越来越多。 有人兴冲冲地花99元买了山姆的零食包，转头却在好特卖发现同款只要39元，那句"山姆你赔钱"的感叹里，满是被辜负的 失落。 有人9月14日刚买的商品，短短一周后就降价一半，APP上连个特惠提示都没有，只能无奈地写下"商品差价一半太恶心 了"。 这让不少会员感到困惑：每年支付的这几百元会费，究竟买来了什么？ 要知道， ...

来源|公司研究院 山姆，这个曾经被无数中产家庭视为"品质生活灯塔"的会员制超市，如今正悄然经历一场信任的松动。 2025 年 7 月，一则"山姆下架口碑商品上新好丽友"的话题以 1.5 亿阅读量冲上热搜榜首，将这家仓储巨头推向舆论风暴中心。 而就在短短两个多月后，另一则对比更刺痛了会员们的神经：同款零食在山姆标价 99.9 元，在折扣渠道好特卖却仅售 39.9 元。 这让不少会员感到困惑：每年支付的这几百元会费，究竟买来了什么？ 要知道，山姆会员商店中国首席采购官张青曾在接受媒体采访时明确表示："再高的销售额，再高的毛利，如果商品没有差异化，没有会员价值，就 必须要从山姆撤出。" 01 价格与品质的信任，出现裂痕 "抢到茅台就是人生赢家 " 、 " 去山姆购物是生活仪式 " 。 曾几何时，这样的话语在社交圈里流传，带着一种心照不宣的默契。 手握一张山姆会员卡，仿佛就握住了一把通往品质生活的钥匙，那小小的卡片，是一份对 " 优价优质 " 的笃定，一种无须言说的身份标识。 可不知从何时起，这份默契，似乎正在悄悄倾斜。 社交平台上，吐槽声越来越多。 有人兴冲冲地花 99 元买了山姆的零食包，转头却在好特卖发现同款只 ...

Group 1: Consumer Trust and Brand Management - The trust and affection of consumers are invaluable market resources for consumer-facing companies, reflecting their brand building and emergency strategies [1] - The increasing integration of consumer brands with operational processes highlights the importance of effective management in response to public events and shifts in public opinion [1] - A quantitative scoring mechanism has been developed to evaluate companies' responses to public sentiment, focusing on management, response, event handling, and brand impact [1] Group 2: Incident Analysis - La Roche-Posay - La Roche-Posay's thermal water spray was criticized on social media for being perceived as overpriced, with claims that its only ingredient is water [2][3] - The company responded by clarifying that the water is not ordinary but sourced from a natural thermal spring in France, processed to retain minerals, and that the pricing reflects production costs [3] - The controversy reflects a broader trend of consumers valuing ingredient transparency and rationality in the cosmetics market, with La Roche-Posay's pricing being significantly higher than competitors [3][4] Group 3: Incident Analysis - Sam's Club - A product sold at Sam's Club faced scrutiny for inconsistent packaging labels, leading to a formal investigation by local market regulators [6][7] - Walmart, the parent company, emphasized its commitment to compliance and stated that the product's labeling had passed local regulatory checks [7] - The incident highlights a failure in management practices and a disregard for consumer rights, potentially damaging the brand's image and trust [8]

Core Viewpoint - A media report highlighted inconsistencies in the packaging and labeling of a product named "Crab Four Treasures Crab Yellow Noodles" sold at a Sam's Club in Jiaxing, Zhejiang, leading to public concern and regulatory investigation [1]. Group 1: Product Details - The product "Crab Four Treasures Crab Yellow Noodles" is priced at 118.9 yuan per item on the Sam's Club app, with over 7000 reviews and a 94.1% positive rating, with many customers claiming it is more delicious and cost-effective than restaurant offerings [2]. - The outer packaging and inner packaging of the product label it as "Handmade Dry Alkali Noodles," while the small inner packaging states "Intangible Cultural Heritage Handmade Sun-Dried Noodles (Raw Dry Noodles)," and the ingredient list does not mention edible alkali [2]. Group 2: Regulatory Response - The Jiaxing Sam's Club's parent company, Walmart, is taking the issue seriously and has contacted the supplier, Jiangsu Huaxiu Food Co., Ltd., for verification. The product's packaging content was reportedly compliant with local regulatory reviews before market release [3]. - The Jiaxing Market Supervision Bureau has opened a case following the consumer complaint and will investigate based on the findings from the supplier's local regulatory authority [3]. Group 3: Legal Standards - According to the Food Safety Law and the National Standard for Prepackaged Food Labeling, food labels must be truthful and accurate, without misleading content [4]. - Specific regulations require that edible alkali components must be clearly listed in the ingredient list, and any alterations to production dates or shelf life must not be added or modified [4].

Core Viewpoint - A controversy has arisen regarding the inconsistent labeling of a product named "Crab Four Treasures Crab Yellow Noodles" sold at a Sam's Club in Jiaxing, Zhejiang, leading to an investigation by the local market supervision bureau [1][11]. Group 1: Product Labeling Issues - A consumer complaint revealed that the product has three layers of packaging with conflicting labels, including different names and ingredient lists [2][5]. - The outer packaging lists the product as "Non-heritage Handmade Sun-dried Noodles," while the inner packaging refers to it as "Handmade Dry Alkaline Noodles" [2][5]. - The ingredient list on the outer packaging was found to be a sticker covering the original label, raising questions about the actual contents of the product [5][7]. Group 2: Regulatory Response - The Jiaxing market supervision bureau has initiated an investigation into the labeling discrepancies and has sent a cooperation letter to the supplier's local market supervision department [11]. - Legal experts emphasize that if the product contains food additives like alkaline, it must be clearly labeled according to food safety laws [12]. Group 3: Supplier's Defense - The supplier, Jiangsu Huaxiu Food Co., Ltd., claims that the product's name "Handmade Dry Alkaline Noodles" is accurate, stating that the alkalinity comes from the raw materials used, not from added alkaline substances [12][18]. - The supplier also mentioned that the labeling had passed local compliance checks before the product was marketed [18]. Group 4: Broader Context of Sam's Club - Sam's Club has faced multiple controversies this year, including complaints about declining product quality and changes in product selection [19]. - Recent consumer feedback indicates a disconnect between the expected premium shopping experience and the actual product offerings, with popular items being replaced by more common products [20]. - Management changes within Sam's Club may be contributing to these issues, as organizational restructuring has occurred recently [21].

Core Viewpoint - Recent reports highlighted inconsistencies in the packaging labels of a product named "Crab Four Treasures Crab Yellow Noodles" sold at a Sam's Club in Jiaxing, Zhejiang, leading to widespread public concern and regulatory investigation [1][7]. Group 1: Product Labeling Issues - A customer discovered discrepancies between the outer and inner packaging of the "Crab Four Treasures Crab Yellow Noodles," with different names and missing ingredients on the labels [3][6]. - The outer packaging indicated "Handmade Dry Alkaline Noodles," while the inner packaging referred to it as "Intangible Cultural Heritage Handmade Sun-Dried Noodles (Raw Dry Noodles)" [3][6]. Group 2: Regulatory Response - The Jiaxing Market Supervision Bureau has opened a case following the customer's complaint, and the product's labeling was confirmed to have passed local compliance checks prior to market release [7][8]. - The local regulatory body stated that the determination of compliance will not solely rely on the company's claims but will follow the investigation results from the supplier's local market supervision department [7]. Group 3: Recent Controversies - Sam's Club has faced multiple controversies this year, including complaints about the quality of its organic milk and changes in product selection that have drawn consumer criticism [8][9]. - In July, customers reported a downgrade in the quality of organic soybeans without a change in price, further fueling dissatisfaction [9]. Group 4: Business Performance - Despite the controversies, Sam's Club's performance remains strong, with Walmart China reporting a net sales figure of 5.8 billion yuan (approximately 4.16 billion yuan) for the second quarter, reflecting a year-on-year growth of 30.1% [12][13]. - The company opened two new Sam's Club locations, bringing the total to 56, and over 50% of sales came from e-commerce channels, which grew nearly 40% [13][14].

Core Viewpoint - A consumer reported discrepancies in the packaging of "Crab Four Treasures Crab Yellow Noodles" sold at a Sam's Club in Jiaxing, Zhejiang, leading to an investigation by local market supervision authorities [1] Group 1: Product Discrepancies - The outer packaging of the product labeled it as "Non-heritage Hand-made Sun-dried Noodles," while the inner packaging indicated "Hand-made Dry Alkaline Noodles" [1] - The consumer noted that the ingredient list on the outer packaging was later affixed over the original label, which stated "Hand-made Dry Alkaline Noodles" [1] Group 2: Manufacturer's Response - The production company, Jiangsu Huaxiu Food Co., Ltd., clarified that the alkaline content is a natural component of wheat and does not need to be listed as it is not an added food additive [1] - The company stated that packaging design and information editing are the responsibility of the brand owner, not the manufacturer [1] Group 3: Current Product Status - The product is still available for sale on the Sam's Club app, listed as "Hand-made Dry Alkaline Noodles" with a price of 118.9 yuan [1]

Core Viewpoint - The article discusses a consumer complaint regarding inconsistent packaging labels and misleading ingredient information for a product named "Crab Four Treasures Crab Yellow Noodles" sold at a Sam's Club in Jiaxing, Zhejiang, which has attracted public attention and regulatory investigation [2][8]. Group 1: Product Details - The product "Crab Four Treasures Crab Yellow Noodles" is priced at 118.9 yuan per item on the Sam's Club app, with over 7000 reviews and a 94.1% positive rating, with many consumers claiming it is more delicious and cost-effective than restaurant offerings [7]. - The packaging issue involves discrepancies between the outer and inner labels, with the outer packaging stating "Handmade Dry Alkali Noodles" and the inner packaging indicating "Intangible Cultural Heritage Handmade Sun-Dried Noodles (Raw Dry Noodles)" [3][5]. Group 2: Regulatory Response - The market regulatory department has initiated an investigation into the complaint made by a consumer named Mr. Pan, who reported the labeling inconsistencies [8]. - The staff from the parent company of Sam's Club, Walmart, stated that they take product compliance seriously and have contacted the supplier, Jiangsu Huaxiu Food Co., Ltd., for verification. The product's labeling was reportedly approved by local regulatory agencies before its market release [9]. Group 3: Legal Standards - According to the Food Safety Law and the National Standard for Prepackaged Food Labeling, food labels must be truthful and accurate, without misleading content [11]. - Specific regulations require that food additives, such as edible alkali, must be clearly indicated in the ingredient list, and any alterations to production dates or shelf life must not be made through additional labels [10][11].