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利润跌92%,一线城市的酒店怎么了
吴晓波频道· 2025-08-25 00:29
点击上图▲立即收听 " 现在酒店的房量可以满足全国 6 亿人出行,平均 700 人拥有一家酒店。 " 文 / 巴九灵(微信公众号:吴晓波频道) 餐饮业与住宿业是一对难兄难弟,在努力振兴消费的大环境下凌乱。 相较于餐饮业,住宿业的动荡更为激烈。 以北京市场一窥:8月,北京市统计局发布2025年1—6月限额以上住宿和餐饮业法人单位主要经济指标。 共5135家法人单位,营业收入同比下降3.7%,营业成本同比下降1.2%,但利润总额同比下降67%。 尤其是,北京住宿业1613家单位营业收入同比下降7.3%,利润总额仅5980万元,降幅达92.9%,平均下来,上半年每家只赚了三万七,堪称"领 跌"餐饮住宿业。 这一数据呼应了上半年核心城市五星级酒店纷纷发展"摆摊卖菜"业务——在成都、郑州、常州、杭州、济南, 五星级酒店 纷纷向市场推出平价美 食,包括炒面、烧鸡、鸭脖、榴莲酥、东坡肉、蛋挞、大蒸包等等。 "每家情况不一样,更多在餐食做动作,比如自助早餐减配。成本比较高的酒店冲击大。比如,喜来登等老牌高端酒店被橘子水晶、全季等新兴国 潮冲击最厉害,在价格端区分上已经不太明显。"《旅界》主编张浩熙对小巴说道。 去年,博主"勃 ...
餐饮业的下半年,从五星级酒店摆摊卖菜开始
吴晓波频道· 2025-07-27 15:40
Core Viewpoint - The restaurant industry is experiencing a significant transformation, with high-end hotels and mid-range restaurants adapting to market pressures by offering affordable food options, reflecting a shift from "identity economy" to "value economy" [5][11][46]. Group 1: Market Trends - The overall restaurant revenue in China grew by 4.3% in the first half of 2025, but many street-side restaurants faced a 20% decline in monthly revenue [1][21][46]. - High-end hotels are increasingly selling affordable meals, with examples from various cities showcasing a range of low-priced offerings [2][4]. - The mid-range restaurant sector is also adopting similar strategies, with some establishments selling budget-friendly dishes to attract customers [8][12]. Group 2: Consumer Behavior - Consumers are becoming more cautious with their spending, leading to a decline in high-end dining and a preference for cost-effective options [30][55]. - The demand for affordable dining experiences is rising, with a notable increase in the popularity of low-priced tea drinks and local snacks [52][56]. Group 3: Competitive Landscape - The restaurant industry is facing intense competition, with many businesses struggling to maintain profitability amid rising costs and changing consumer preferences [33][72]. - The market is witnessing a structural divide, where high-end dining is under pressure while community-focused and affordable brands are thriving [50][72]. Group 4: Future Outlook - The future of the restaurant industry is expected to see a trend towards smaller, community-oriented businesses that focus on building trust and loyalty among local customers [70]. - There is a growing emphasis on operational efficiency, with successful brands likely to scale up while smaller players may struggle to survive [68][72].
越来越多餐厅,正在抛弃包间
Hu Xiu· 2025-07-24 14:05
Core Insights - The traditional belief that "scattered tables attract customers, while private rooms generate profits" in the restaurant industry is failing, leading to operational difficulties for many establishments [3][4][13]. Group 1: Declining Business Performance - Many restaurants are experiencing a significant drop in business, with daily revenues plummeting by as much as 90% in some cases [4][6][12]. - A restaurant in Anhui that previously maintained daily revenues between 7,000 to 10,000 yuan has seen its earnings fall to between 800 and 2,000 yuan [6]. - In Chengdu, a restaurant reported a 20% year-on-year decline in overall revenue, with many local establishments experiencing a drop of over 30% [7]. Group 2: Changing Market Dynamics - The demand for private rooms has decreased, influenced by factors such as rising vacancy rates in office buildings and a slowdown in corporate expansion, which has reduced the need for business banquets [17][21]. - Vacancy rates for Grade A office buildings in Guangzhou and Shenzhen have been on the rise since Q3 2021, with Shenzhen's rate expected to reach 27.8% by 2024 [18]. - Consumer behavior is shifting, with many opting for lower-priced menu items, leading to a decrease in high-end seafood orders that were once standard in private room dining [22]. Group 3: Adaptation Strategies - In response to declining business, some restaurants are reducing staff and salaries to cut costs [10][11]. - Many establishments are abandoning the reliance on traditional business receptions and are diversifying their offerings to include events like birthday parties and afternoon teas, which are becoming significant revenue sources [29][30]. - A restaurant in Beijing successfully hosted numerous wedding and birthday events, maintaining stable income despite a decrease in average spending per customer [32][33]. Group 4: Future Outlook - The shift from business-oriented dining to family-oriented consumption is becoming a driving force in the restaurant industry, enhancing customer flow and table turnover rates [35][36]. - Despite a decline in per capita spending in private rooms, the overall revenue and profit from these rooms still exceed that of scattered tables [37].
五星级酒店集体摆摊了,什么情况?
凤凰网财经· 2025-07-05 14:01
Core Viewpoint - The emergence of luxury hotels setting up street stalls reflects a significant shift in the hospitality industry, aiming to attract a broader customer base with affordable pricing while facing challenges in maintaining their high-end brand image [1][3][19]. Group 1: Hotel Street Stalls - Luxury hotels are offering food at significantly lower prices, with items priced between 10 to 30 yuan, contrasting sharply with their traditional high-end offerings [8][12]. - Examples include the Ritz-Carlton in Tianjin, where a mobile burger cart sells meals for 75 yuan, compared to room rates of 2000 yuan per night [3][5]. - Other hotels, such as the Wenpu Hotel in Changzhou, offer items like durian pastries for 18 yuan and spicy crayfish for 48 yuan, showcasing a shift towards more accessible food options [5][7]. Group 2: Consumer Response - Consumer feedback has been largely positive, with many expressing a newfound interest in trying food from hotels they previously viewed as too expensive [9][12]. - The trust in hotel brands enhances consumer confidence in the hygiene and quality of the food sold at these stalls, leading to increased foot traffic and sales [9][12]. - However, some consumers criticize the offerings as marketing gimmicks, citing concerns over portion sizes and value for money [11]. Group 3: Financial Viability - The financial performance of hotel street stalls varies widely, with daily revenues reported between 1,000 to 30,000 yuan, raising questions about profitability and cost coverage [12][19]. - The high operational costs associated with luxury hotels, including labor and rent, complicate the sustainability of this low-price strategy [12][19]. - The challenge remains for hotels to balance attracting new customers with maintaining their premium brand image, as low-priced offerings may dilute perceived value [13][19]. Group 4: Industry Challenges - The recent implementation of strict alcohol regulations has exacerbated existing pressures on the hotel industry, with some establishments reporting revenue declines of up to 20% [14][15]. - Data indicates a broader trend of declining hotel revenues, with major chains like Jinjiang and Jinling experiencing significant drops in income and profit margins [16][17]. - The shrinking wedding market, a key revenue source for many hotels, further intensifies these challenges, as marriage registrations have decreased significantly [17][19]. Group 5: Strategic Considerations - The shift to street stalls may help hotels attract new customers, but long-term success will depend on effective cost management and product diversification [19][20]. - Hotels must develop strategies that do not compromise their core brand values while exploring new revenue streams and adapting to changing consumer preferences [19][20].
泰国主播品三亚榴莲:“尝到了家乡味”
Zhong Guo Xin Wen Wang· 2025-06-09 07:13
Group 1 - The live broadcast by Thai influencer Yafi showcased the quality of Sanya durians, highlighting their sweet taste and soft texture, similar to Thai durians [1][3] - Sanya has recently achieved large-scale durian production, with the first fruits expected to be harvested in June 2023, and the establishment of the China-ASEAN Durian Technology Innovation Alliance planned for July 2024 [3][4] - The area for durian cultivation in Hainan is projected to reach approximately 40,000 acres by 2025, with over 14,000 acres already planted in 2023 [4][5] Group 2 - Yafi praised the unique processing products made from durians, such as durian mooncakes, which combine traditional Chinese cuisine with durian flavors, enhancing the appeal of Hainan tourism [7] - The company, Youqi Investment, is constructing a durian processing factory in Sanya and plans to develop agritourism projects to optimize and extend the durian industry chain [7]