Core Viewpoint - The opening of Qianhai Ice and Snow World in Shenzhen marks a significant step in establishing the city as a world-class tourist and sports destination, promoting ice and snow sports participation in the Greater Bay Area [1][3]. Group 1: Qianhai Ice and Snow World - Qianhai Ice and Snow World is recognized as the largest indoor ski resort globally, featuring the lowest latitude, the greatest vertical drop, and the longest single slope [3]. - The facility covers approximately 100,000 square meters, with five professional ski slopes, a maximum vertical drop of 83 meters, and a longest slope distance of 463 meters, catering to various skill levels [3]. - The venue includes a 4,000 square meter snow amusement park with 14 entertainment projects, ensuring a diverse experience for all age groups [3]. Group 2: Economic Development in Shajing - The Shajing area is positioned as a key growth engine for the ice and snow economy, leveraging its geographical advantages within the Guangdong-Hong Kong-Macao Greater Bay Area [4]. - The rapid development of the cultural tourism industry is identified as a new driver for high-quality economic growth in the Shajing region [4]. - Qianhai Ice and Snow World is strategically located near other attractions, enhancing the integration of various tourism resources [4]. Group 3: Events and Activities - During the National Day and Mid-Autumn Festival, Qianhai Ice and Snow World launched the "Bay Area Ice and Snow Carnival," featuring interactive activities to promote ice and snow sports [6]. - The commercial area of the venue hosts diverse activities, including camping, markets, music, and street dance, catering to a wide range of visitor interests [6]. Group 4: Cultural Heritage and Tourism - Shajing is also known as the "Thousand-Year Oyster Town," with a rich history and culinary heritage centered around oysters, which are recognized as a geographical indication product in Guangdong [7]. - The area features historical sites, including the Shajing Ancient Market, which reflects the local culture and history [8]. - The integration of ice and snow activities with cultural tourism is seen as a new development model for the Greater Bay Area, enhancing the region's economic vitality [8].

Core Viewpoint - The Shenzhen Municipal Rural Work Leading Group Office, the Municipal Propaganda Department, and the "Hundred Million Thousand Project" Command Office have jointly issued measures to enhance the agricultural product market system through the "Media+" initiative, aiming to boost the influence of agricultural technology brands in Shenzhen [1] Group 1: Agricultural Technology Brand Influence - The measures propose a series of activities titled "Finding Markets for Shenzhen Enterprises," which will promote Shenzhen's agricultural enterprises and their products [1] - There will be a continuous publication of content highlighting "Shenzhen's Strength in Agricultural and Rural Modernization" [1] - A classification of typical agricultural enterprises in Shenzhen will be conducted to facilitate product and technology promotion [1] Group 2: Local Agricultural Products and Services - The initiative includes compiling a directory of local agricultural products, agricultural technology, and socialized agricultural services [1] - Media is encouraged to engage in a full-chain project collaboration covering "brand-communication-channel-market-talent-ecology" [1] - The branding of local industries such as Dapeng's "Tourism+", Nanshan Lychee, Shajing Oyster, and deep-sea fisheries will be enhanced [1] Group 3: Agricultural Technology Innovations - The measures aim to expand the influence of agricultural technology brands in areas such as agricultural drones, AI in agriculture, and biological breeding [1]

Core Points - Shenzhen has officially issued the "Media + Empowerment of the 'Hundred Million' Project" to enhance the agricultural product market system [2][3] - The initiative aims to integrate media with agriculture, facilitating the movement of agricultural products from rural areas to urban markets and international exports [4][28] Group 1: Key Measures - The measures focus on five main areas: consumer market advantages, enterprise services, new media promotion, technological talent support, and the integration of agriculture with culture and tourism [5][9] - A systematic deployment of key tasks has been outlined, with clear responsibilities assigned to leading and supporting units to create a quantifiable work mechanism [6][30] Group 2: Consumer Market Advantages - Shenzhen will leverage its strong consumer market capabilities to organize procurement activities, connecting buyers with production areas [9][10] - The city will focus on seasonal consumption peaks to promote high-quality agricultural products and establish key cities for consumption assistance [11][28] Group 3: Enterprise Services - The initiative emphasizes enhancing agricultural technology brand building and organizing activities to help Shenzhen enterprises find markets [12][13] - It aims to systematically identify local agricultural technology and promote a comprehensive chain from branding to market access [14][15] Group 4: New Media Marketing - The measures include promoting agricultural product quality grading and hosting live-streaming sales events to expand the reach of agricultural products [16][18] - Collaboration with platforms like Douyin, Kuaishou, and Taobao will be encouraged to enhance agricultural product dissemination and sales channels [17][18] Group 5: Technological and Talent Support - Shenzhen plans to expand the application of AI in agriculture and establish practical training for new media operations to strengthen talent cultivation in rural areas [19][20] - The initiative includes building an agricultural media matrix to improve overall broadcasting efficiency and digital management capabilities [21][34] Group 6: Cultural and Tourism Integration - The project aims to explore rural cultural resources and develop tourism routes to enhance the attractiveness and consumption vitality of rural areas [23][25] - It will promote the integration of agriculture with culture and tourism, thereby expanding new consumption formats in rural areas [24][25] Group 7: Collaborative Mechanism - The measures stress the establishment of a "Media +" collaborative mechanism to ensure continuous project implementation and measurable outcomes [27][28] - The goal is to effectively expand the domestic and international markets for agricultural products, contributing to the modernization of agriculture and rural areas [29][28]

Core Insights - Shenzhen has expanded its outbound tax refund ports to six, enhancing convenience and satisfaction for travelers [1][2] - The outbound tax refund scale in Shenzhen has surged, with sales and business volume increasing by 160% and 390% year-on-year respectively [2] - Shenzhen aims to become a benchmark city for outbound tax refunds, focusing on improving service quality and expanding refund store networks [3] Group 1: Outbound Tax Refund Expansion - Shenzhen has added Luohu Port as a new land port for outbound tax refunds, making it the port with the most refund and customs verification windows [1] - In the first half of the year, Luohu Port saw over 33.7 million inbound and outbound travelers, a year-on-year increase of 11.7%, accounting for 25.9% of the city's total [1][2] - The number of tax refund stores has exceeded 1,000, with 12 "immediate refund" business districts, ranking first in the country [2] Group 2: Service Improvement and Policy Support - The city has introduced a "one order, one package" model to streamline the refund process, reducing processing time by over 50% [2] - A cloud service platform for tax refunds has been launched, enabling "instant refund" capabilities [2] - National policies are being optimized to enhance visa processes and improve inbound travel convenience, signaling a push for high-quality tourism [2] Group 3: Future Development Plans - Shenzhen plans to accelerate the enhancement of outbound tax refund services and expand refund shopping consumption potential [3] - The city will continue to optimize the refund management mechanism and explore the establishment of more land tax refund ports [3] - There is a focus on increasing the scale of refund stores and diversifying the range of refundable products, including local heritage items [3]

Core Viewpoint - Shenzhen is enhancing its status as a benchmark city for departure tax refunds, aiming to boost inbound consumption and improve traveler experience through expanded services and infrastructure [1][3]. Group 1: Departure Tax Refund Expansion - Shenzhen has added Luohu Port as a land departure tax refund port, increasing the total to six ports, significantly improving convenience and satisfaction for travelers [1]. - In the first half of this year, the number of travelers at Luohu Port exceeded 33.7 million, a year-on-year increase of 11.7%, accounting for 25.9% of the city's total, providing a strong customer base for the departure tax refund business [1]. - The sales volume of tax refund goods and the number of transactions in Shenzhen surged by 160% and 390% respectively in the first half of the year [2]. Group 2: Service Improvement and Innovation - Shenzhen has introduced a "one order, one package" model to streamline the tax refund process, reducing processing time by over 50% and enabling instant refunds through a cloud service platform [2][3]. - The city has over 1,000 tax refund stores and 12 "instant refund" shopping districts, leading the nation in both categories [2]. Group 3: Strategic Development and Future Plans - The city plans to accelerate the quality and efficiency of departure tax refunds, aiming to maximize shopping consumption potential and enhance the overall image and service quality for inbound tourists [3]. - There is a focus on introducing competitive mechanisms for tax refund agencies and expanding the variety of tax refund stores, including local heritage products [4].