近日，深圳市委农村工作领导小组办公室、市委宣传部、市"百千万工程"指挥部办公室联合印发《深圳 市贯彻落实"媒体+"赋能"百千万工程"农产品市场体系建设工作措施》。在扩大农业科技品牌影响力方 面，《工作措施》提出，开展"为深圳企业找市场"系列活动，持续刊发"农业农村现代化中的深圳力 量"，分类梳理一批深圳的涉农典型企业，开展深圳企业产品及技术宣传推广；梳理深圳本土农产品、 农业科技、农业社会化服务等涉农产业名录，鼓励媒体开展"品牌-传播-渠道-市场-人才-生态"全链条项 目共建，擦亮大鹏"旅游+"、南山荔枝、沙井蚝、远洋渔业等产业品牌，扩大深圳农业无人机、农业 AI、生物育种等农业科技品牌影响。 ...

Core Points - Shenzhen's government has launched a set of measures to enhance the agricultural product market system through a "media+" initiative, aiming to achieve five key goals: promoting consumption, foreign trade, cultural tourism, increasing farmers' income, and transforming media [1][2] Group 1: Market Development - The measures include organizing procurement events where buyers will visit production areas to establish direct connections with producers, with at least two such events planned annually [1] - Support will be provided for agricultural enterprises from partner regions to establish sales channels in Shenzhen, including direct sales, chain operations, and agency distribution [1] Group 2: Media and Brand Promotion - The initiative encourages media to engage in thematic reporting and create online display areas to enhance the visibility of Shenzhen's agricultural technology brands, such as agricultural drones and AI [1][2] - The promotion of local agricultural brands like "Nanshan Lychee" and "Shajing Oyster" is emphasized to increase their market influence [1] Group 3: New Media and Technology Integration - Shenzhen plans to host live-streaming events to promote agricultural products, including regular competitions and special live-streaming sessions [2] - The measures aim to leverage AI in agriculture by identifying market opportunities and applications for Shenzhen's smart equipment and services [2] Group 4: Cultural and Tourism Integration - The initiative supports the development of cultural products based on local heritage and encourages collaboration between media and travel agencies to create immersive tourism experiences [2] - The use of contemporary cultural elements like animation and short dramas to tell stories about agriculture and its stakeholders is promoted [2] Group 5: Collaborative Mechanism - A "media+" collaborative mechanism will be established to enhance leadership and resource allocation, aiming to expand domestic and international markets for agricultural products [2]

Core Viewpoint - Shenzhen has launched the "Media+" initiative to empower the "Hundred Million Thousand Project" with 19 measures aimed at enhancing agricultural product market systems and promoting consumption, foreign trade, cultural tourism, farmer income, and media transformation [1][3][39] Group 1: Key Measures - The initiative includes five major goals: promoting consumption, foreign trade, cultural tourism, increasing farmer income, and transforming media [5][6] - Shenzhen will organize more than two procurement events annually to connect buyers with producers, and support enterprises participating in key agricultural exhibitions [8][9] - The plan encourages media to engage in marketing activities such as short videos and live streaming to boost agricultural product sales [11][12] Group 2: Agricultural Technology and Branding - The measures propose activities to help Shenzhen enterprises find markets, including media-driven industry connections and tracking reports on agricultural technology finance [14][15] - The initiative aims to enhance the influence of agricultural technology brands, including drones, AI, and biological breeding [17] Group 3: New Media Marketing - A professional live-streaming team will be formed to collaborate with business leaders and farmers to promote agricultural products [19][20] - The initiative will create a series of regional public brands and personal IPs to enhance the "Deep-Shan Friendly Agriculture" platform [21] Group 4: Talent Development and Media Reform - The measures emphasize expanding AI applications in agriculture and enhancing training for rural business talents [22][23] - There will be a focus on establishing a media matrix for agriculture in Shenzhen, strengthening cooperation with mainstream media [24][23] Group 5: Cultural and Tourism Integration - The initiative aims to activate rural cultural resources and develop tourism routes that highlight local agricultural heritage [25][26] - It seeks to enhance marine cultural influence and create high-quality rural tourism destinations [34][35] Group 6: Implementation and Coordination - The measures call for a collaborative mechanism among various districts and departments to ensure continuous project development and market expansion for agricultural products [38][39]

印发《深圳市贯 彻落实"媒体 +"赋能"百千万 工程"农产品市 场体系建设工作 措施》（以下简 称："措施"）， 深圳出台"媒体 +"行动方案，多 举并措赋能"百 千万工程"_南方 +_南方plus 提出一系列具体 举措，推动媒体 与农业深度融 合，助力农产品 出村进城、出口 出海。 该措施围绕消费 市场优势、企业 服务、新媒体推 广、科技人才支 撑和农文旅融合 五大方面，系统 部署了若干重点 任务，明确牵头 单位与配合单 位，形成可量化 的工作机制。 深汕特别合作区。 9月10日，为深 入贯彻落实广东 省委关于"媒体 +"赋能"百千万 工程"农产品市 场体系建设的部 署，深圳市正式 发挥消费优势， 建立产销对接长 效机制。措施指 出，深圳将依托 其强大的消费市 场能力，组织采 购商深入产区开 展对接，支持企 业参与"商品北 上、北品南 下"等重大展 会。同时，聚焦 节庆消费热点， 推动优质农产品 进深销售，建设 消费帮扶重点城 市，打造"节庆 经济"新亮点。 突出企业服务， 强化农业科技品 牌建设。通过开 展"为深圳企业 找市场"系列活 动、持续宣 传"农业农村现 代化中的深圳力 量"，深圳将系 统梳理本土 ...

Core Viewpoint - The integration of education, technology, and talent development is a strategic requirement emphasized in the 20th National Congress report and the 3rd Plenary Session of the 20th Central Committee, highlighting the need for a collaborative approach to enhance innovation and productivity in the agricultural sector [2] Group 1: Integration Strategies - A virtuous cycle mechanism among education, technology, and talent is essential, requiring a systematic approach and top-level design for policy formulation and resource allocation [2] - The current higher education system faces challenges such as an inadequate evaluation system, inefficient results transformation, talent supply-demand mismatch, and insufficient collaborative innovation [2][3] Group 2: Initiatives by Henan Agricultural University - Henan Agricultural University is focusing on deepening reforms in the agricultural sector by optimizing professional settings and developing emerging interdisciplinary programs like smart agriculture and food processing [3] - The university has initiated a "famous schools and enterprises integration innovation strategy" to promote collaborative education and resource integration [3] - The establishment of the "China Modern Agriculture Joint Graduate School" aims to create an innovative platform for integrated development in education, technology, and talent [3] Group 3: Talent Development Efforts - The university emphasizes talent as a primary support, having introduced 3 academicians from the Chinese Academy of Engineering and cultivated 1, ranking third among agricultural universities in China [4] - A talent recruitment campaign named "Hundred Talents Gathering at Agricultural University" has been launched, focusing on attracting high-level talents through various strategic approaches [4] - The university aims to align its talent cultivation with national strategies and industry needs, enhancing collaboration with leading enterprises and establishing research institutes and laboratories [4]

Group 1 - The core viewpoint of the article emphasizes that the new quality productivity in agriculture is a key driver for transforming China from an agricultural power to an agricultural strong nation, with a strategic shift in agricultural policy from "ensuring production" to "strengthening technology" [1][2] - The new quality productivity in agriculture is characterized by high technology, high efficiency, and high quality, focusing on innovation and advanced production capabilities, which are essential for modern agricultural development [2][3] Group 2 - The cultivation of new quality productivity in agriculture faces multiple constraints, including insufficient investment in technological innovation, limited direct financing channels for agricultural technology enterprises, and a lack of effective risk management tools [4][5] - The current financing structure is dominated by indirect financing, with a low proportion of direct financing, and many agricultural technology enterprises struggle to meet the listing standards on the main board market [4][5] Group 3 - To better support the cultivation of new quality productivity in agriculture, it is suggested to improve the multi-tiered capital market system, optimize market functions, and develop specialized financial solutions tailored to different agricultural technology sectors [5][6] - Establishing a comprehensive risk management system is crucial, including expanding the range of agricultural product futures and options, and innovating the "insurance + futures" model to cover various risks [6][7]