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广东21城拼全运新商机:赛事引流消费留客,新场景激活产业创新
Core Insights - The article emphasizes the connection between sports events and urban economic vitality, highlighting how cities in Guangdong are leveraging the 15th National Games to enhance their sports identity and stimulate economic growth [1][2][4]. Group 1: Urban Sports Identity - Cities in Guangdong are promoting their unique sports identities, such as "Marathon City" Shenzhen and "Hockey City" Yunfu, to attract attention and investment [1][3]. - The concept of "hosting events is hosting the city" is being adopted to create new urban branding and economic opportunities [1][4]. Group 2: Economic Impact of Sports Events - The 15th National Games is generating a "long-tail effect," driving consumption and economic activity through innovative consumer experiences [1][3]. - Shenzhen is enhancing its status as an international sports city by integrating high-quality venues and diverse cultural tourism offerings, which are expected to boost sports consumption and related industries [2][3]. Group 3: Innovative Consumption Scenarios - Cities like Shantou are creating new consumption scenarios by combining sports events with local culture, such as "sailing + coffee" and "surfing + music," appealing to younger demographics [3][4]. - The introduction of "ticket root economy" aims to convert event attendance into extended economic benefits, promoting longer stays and increased spending [3][4]. Group 4: Integration of Technology and Sports - Shenzhen is incorporating advanced technologies like AI and 5G into the event management process, enhancing the overall experience and setting a precedent for future sports events [6][7]. - The integration of sports with technology and cultural elements is seen as a pathway to develop a modern sports industry that supports high-quality economic growth in Guangdong [7][8]. Group 5: Future Directions - The article suggests that Guangdong is on the verge of transforming its sports economy into a comprehensive "sports+" model, integrating various industries for sustainable growth [7][8]. - The focus on high-end manufacturing and modern services within the sports industry is expected to become a significant driver of economic development in the region [8].
(粤港澳全运会)2025年深圳体育产业增加值有望达1000亿元
Zhong Guo Xin Wen Wang· 2025-11-17 10:24
吴筠介绍,深圳将办好十五运会与城市发展深度融合,以赛事撬动体育消费、产业联动、城市更新,实 施城市环境面貌提升行动;不断丰富文旅消费新场景,建成运营前海冰雪世界、深圳湾文化广场等一批 高品质文旅场馆,成为国内外游客热门新地标。 同时,深圳持续开展"体育赛事进景区、进街区、进商圈""跟着赛事去旅行"活动,将十五运会与深 圳"展、商、演、节、游"等多元场景深度融合,推出"深圳有礼·好运全来"系列福利,发放万张免费景 区门票、推出文旅消费券,联合在线旅游平台推出专项参赛旅行套餐,通过"体育+旅游"服务模式,系 统带动文体旅综合消费。 (粤港澳全运会)2025年深圳体育产业增加值有望达1000亿元 中新网广州11月17日电 (记者 程景伟)在十五运会广东赛区执委会17日于广州举办的第三场"城市体育性 格"专题新闻发布会上,深圳市政府副秘书长吴筠表示,到2025年底,深圳体育产业增加值有望达1000 亿元,实现"十四五"完美收官。 目前,深圳全市已建成各类体育场地4.6万余个,较2020年增加66.9%,拥有覆盖全市、结构合理、功能 健全、项目齐全的场地设施体系,为承接十五运会和残特奥会赛事提供了保障。 值得一提的是, ...
宝安“双节”商圈消费热力全开,三大湾区文旅新地标成假期“顶流”
Sou Hu Cai Jing· 2025-10-09 09:35
Group 1 - The core viewpoint of the article highlights the significant increase in consumer spending in Bao'an during the Mid-Autumn Festival and National Day holiday, with offline consumption reaching approximately 2.987 billion yuan, a year-on-year growth of 17.08% [1] - The new cultural and tourism landmarks in Bao'an, such as Bay Area Book City, Qianhai Ice and Snow World, and Happy Theater, have become major attractions, driving a comprehensive rise in the consumption market [3][8] - Online engagement around Bao'an's cultural tourism has surged, with the "Bao'an City Grass-Planting Plan" topic on Douyin surpassing 56 million views and over 4 million views on Xiaohongshu, indicating its popularity among holiday travelers [7] Group 2 - During the holiday period, Bao'an's nine key business districts recorded a total footfall of 5.6175 million, a year-on-year increase of 38.33%, with total sales reaching 583 million yuan, up 20.3% [16] - Major shopping centers like Qianhai Yifang City and Haiya Colorful City each exceeded 100 million yuan in sales, while the newly opened Dayue City attracted over 1 million visitors, becoming a key growth driver during the holiday [16] - Digital consumption in Bao'an led the region, with a transaction scale growth of 10.5% during the holiday, ranking third among 776 non-county areas nationwide, and leading in both provincial and city rankings [23] Group 3 - Various creative activities were held in major shopping districts, such as the "Greater Bay Area Trendy Life Festival" at Qianhai Yifang City and the non-legacy culture season at Haiya Colorful City, enhancing the festive atmosphere [21] - Cultural and sports events, including the "Guochao Culture Week" at Qingping Ancient Market and the FIBA 3x3 Basketball Shenzhen Masters, attracted significant crowds, contributing to the vibrant cultural landscape during the holiday [26][28] - Bao'an's diverse offerings in cultural, sports, and commercial activities provided residents and visitors with a rich and energetic holiday experience [28]
国庆中秋假期广东实现旅游收入613.2亿元
Zhong Guo Xin Wen Wang· 2025-10-09 05:22
Group 1: Tourism Revenue and Visitor Statistics - Guangdong province achieved a tourism revenue of 61.32 billion yuan during the National Day and Mid-Autumn Festival holiday, with a year-on-year growth of 14.2% [1] - The province received 65.18 million visitors, marking an 11.5% increase compared to the previous year [1] - The number of visitors to 4A-level and above scenic spots reached 24.22 million, reflecting a growth of 16.5% [1] Group 2: New Cultural and Tourism Projects - The 2025 Guangzhou Strawberry Music Festival attracted significant attention, offering a unique "music + sea breeze" immersive experience [2] - New cultural tourism projects such as Shenzhen's Happy Theater and "Bay Area Eye" bookstore opened, providing fresh experiences for citizens and tourists [2] - Huizhou's tourism initiatives effectively activated regional tourism vitality, with booming bookings for homestays and rural tourism [2] Group 3: Popular Attractions and Events - Qingyuan's scenic spots were highly favored, with the ancient Longxia scenic area receiving 178,000 visitors, a 19.7% increase [4] - Qingyuan's attractions offered diverse activities, including fireworks shows and national style parades, enhancing visitor engagement [4] - The second "Forest Mecha Festival" in Qingyuan featured interactive performances and community events, attracting large crowds [4]
深圳“双节”旅游收入89亿元
Shen Zhen Shang Bao· 2025-10-09 03:08
Group 1 - The total number of tourists received in Shenzhen during the 2025 National Day and Mid-Autumn Festival holiday reached 9.2026 million, representing a 12.4% increase compared to the 2024 holiday [1] - Total tourism revenue during the holiday was 8.94 billion yuan, marking a 17.6% growth [1] - The opening of world-class cultural and tourism landmarks and diverse immersive experiences significantly attracted tourists [1] Group 2 - The "Bay Area Eye," the world's largest physical bookstore, and the "Happy Theater," the largest outdoor water theater in the country, were unveiled on September 26, contributing to the tourism boost [1] - The "Qianhai Ice and Snow World," the largest indoor ski resort globally, opened shortly after, receiving approximately 200,000 visitors during the holiday [1] - The "Sea World Minghua Wheel," a classic tourism icon in Shenzhen, underwent its largest renovation and premiered the immersive physical drama "Transaction Life" on October 1 [1] Group 3 - During the "Double Festival" period, the Shenzhen Science Museum attracted over 2 million visitors, becoming a phenomenon in the national science popularization sector [2] - Since its opening on May 1, the Shenzhen Science Museum has conducted over 4,400 science popularization activities, focusing on the theme "Science is so fun" [2]
“热雪奇迹”上演!深圳文旅新地标+1
Core Insights - The newly opened Qianhai Ice and Snow World in Shenzhen has seen a remarkable influx of visitors, with approximately 30,000 guests on its first day of trial operation and daily attendance exceeding 33,000 during the National Day holiday [1][3] - The facility features a large indoor ski area with advanced snow-making technology, making it the largest and lowest-latitude indoor ski resort globally [7][8] Visitor Engagement - Many visitors, including groups from Hong Kong and Macau, are drawn to the facility, highlighting its appeal to both local and regional ski enthusiasts [3] - The venue has attracted professional ski instructors who are eager to experience the new facility, indicating a strong interest from the skiing community [3][5] Technological Advancements - The snow quality is enhanced by the sixth-generation distributed snow-making technology, which closely mimics natural snowfall, producing fine snow with low moisture content [8] - The facility maintains a constant indoor temperature of -6 degrees Celsius despite the outdoor temperatures exceeding 30 degrees Celsius, thanks to advanced insulation and cooling systems [8] Economic Impact - Qianhai Ice and Snow World is expected to stimulate the local economy by creating over 10,000 jobs in related sectors such as hospitality, dining, and retail [10] - The venue is designed to host various ice and snow events, contributing to the development of Shenzhen as a prominent sports city [10] Business Development - The facility integrates multiple business models, including dining, retail, and accommodation, creating a comprehensive experience for visitors [10][11] - Partnerships with local hotels and travel agencies are being established to offer combined packages, enhancing the overall visitor experience [11]
全球最大室内滑雪场开业,文旅助力沙井经济高质量发展
Nan Fang Du Shi Bao· 2025-10-03 03:22
Core Viewpoint - The opening of Qianhai Ice and Snow World in Shenzhen marks a significant step in establishing the city as a world-class tourist and sports destination, promoting ice and snow sports participation in the Greater Bay Area [1][3]. Group 1: Qianhai Ice and Snow World - Qianhai Ice and Snow World is recognized as the largest indoor ski resort globally, featuring the lowest latitude, the greatest vertical drop, and the longest single slope [3]. - The facility covers approximately 100,000 square meters, with five professional ski slopes, a maximum vertical drop of 83 meters, and a longest slope distance of 463 meters, catering to various skill levels [3]. - The venue includes a 4,000 square meter snow amusement park with 14 entertainment projects, ensuring a diverse experience for all age groups [3]. Group 2: Economic Development in Shajing - The Shajing area is positioned as a key growth engine for the ice and snow economy, leveraging its geographical advantages within the Guangdong-Hong Kong-Macao Greater Bay Area [4]. - The rapid development of the cultural tourism industry is identified as a new driver for high-quality economic growth in the Shajing region [4]. - Qianhai Ice and Snow World is strategically located near other attractions, enhancing the integration of various tourism resources [4]. Group 3: Events and Activities - During the National Day and Mid-Autumn Festival, Qianhai Ice and Snow World launched the "Bay Area Ice and Snow Carnival," featuring interactive activities to promote ice and snow sports [6]. - The commercial area of the venue hosts diverse activities, including camping, markets, music, and street dance, catering to a wide range of visitor interests [6]. Group 4: Cultural Heritage and Tourism - Shajing is also known as the "Thousand-Year Oyster Town," with a rich history and culinary heritage centered around oysters, which are recognized as a geographical indication product in Guangdong [7]. - The area features historical sites, including the Shajing Ancient Market, which reflects the local culture and history [8]. - The integration of ice and snow activities with cultural tourism is seen as a new development model for the Greater Bay Area, enhancing the region's economic vitality [8].
从“湾区之眼”到“冰雪世界” 前海以建筑美学重塑城市文旅叙事
Core Insights - The article highlights the emergence of futuristic cultural landmarks in Qianhai, Shenzhen, which are expected to reshape urban tourism narratives and generate economic momentum [1][4][5] - The unique architectural aesthetics of these landmarks, such as "Bay Area Eye" and "Qianhai Ice and Snow World," are designed to attract visitors and enhance the city's international recognition [7][10] Group 1: Architectural Developments - Qianhai is introducing several innovative buildings, including the world's largest indoor snow park and a transformed cruise ship, which serve as both cultural symbols and tourist attractions [4][8] - "Bay Area Eye," a massive bookstore, and "Qianhai Ice and Snow World," featuring the largest indoor ski area at the lowest latitude, are key highlights of this architectural transformation [4][12] - The architectural designs reflect a blend of modern aesthetics and functional utility, aiming to create immersive experiences for visitors [5][13] Group 2: Tourism and Economic Impact - The implementation of a 240-hour visa-free transit policy has significantly boosted inbound tourism, with a reported 31.9% year-on-year increase in visitors to Shenzhen [19][20] - The integration of cultural and tourism experiences is seen as a strategy to enhance consumer engagement and investment opportunities in the region [19][20] - The presence of social media influencers has amplified the visibility of Qianhai as a travel destination, attracting a diverse audience [18][19] Group 3: Visitor Experience Enhancements - Qianhai is enhancing visitor experiences through improved payment systems and tax refund services, making it more accessible for international tourists [22][20] - The development of unique attractions, such as the immersive theater experience on the "Minghua Wheel," caters to the growing demand for experiential travel [14][16] - The region aims to create a "1-hour ice and snow lifestyle circle" for residents and visitors from Hong Kong and Macau, further integrating the Greater Bay Area [13][14]
“一日游”“周末游”“夜间游”出行多元 粤港澳跨境文旅体验与购物消费升温
Yang Shi Wang· 2025-09-29 08:00
Group 1 - The Guangdong-Hong Kong-Macao Greater Bay Area is set to host various large-scale events during the holiday period, including fireworks displays, concerts, and lantern exhibitions, which are expected to attract a significant number of mainland residents traveling abroad and Hong Kong-Macao residents returning home [1] - During the 2025 National Day and Mid-Autumn Festival, cross-border cultural tourism experiences and shopping consumption between Shenzhen and Hong Kong will continue to rise, with Hong Kong launching a National Day fireworks display and various sports events, while Shenzhen will unveil major cultural tourism projects [4] - The popularity of diverse travel modes such as "one-day tours," "weekend trips," and "night tours" is driving the sharing of cultural tourism resources between Shenzhen and Hong Kong, supported by service upgrades in customs clearance and payment convenience [7] Group 2 - The Zhuhai Border Inspection Station has released predictions for holiday traffic, estimating that the number of inbound and outbound travelers at ports such as Gongbei, Hong Kong-Zhuhai-Macao Bridge, and Hengqin will reach 6.16 million, representing a year-on-year increase of over 35% [10] - A significant number of Hong Kong-Macao residents are expected to drive north to mainland China for tourism and shopping, with peak traffic anticipated on October 3rd and 4th, potentially setting new historical records [10]
今年目标游客2亿人次,深圳凭什么?
Core Insights - Shenzhen's tourism sector is experiencing significant growth, with a total of 90.57 million visitors and a revenue of 138.36 billion yuan in the first half of 2025, marking a year-on-year increase of 11.9% and 13.9% respectively [1] - The city aims to achieve a tourism revenue of over 300 billion yuan and receive more than 200 million visitors by the end of 2025 [1][4] - Shenzhen is positioning itself as a premier destination for weekend getaways and international tourism, with a focus on enhancing its global marketing efforts [2] Tourism Growth - The number of international and regional passengers at Shenzhen Airport reached 3.06 million in the first half of 2025, a 30.7% increase year-on-year, with over 20,000 international flights [3] - The city received 18.39 million inbound tourists, reflecting a 31.9% increase compared to the previous year [3] Marketing and Promotion - Shenzhen's tourism marketing strategy includes collaborations with social media influencers to promote the city globally, exemplified by the engagement of popular American influencer "IShowSpeed" [2] - The city plans to launch a global tourism campaign themed "2025 Amazing Shenzhen," focusing on various aspects of travel including dining, accommodation, and entertainment [2] Infrastructure and Events - Shenzhen is enhancing its tourism infrastructure, with new attractions and facilities set to open, including the Shenzhen Science and Technology Museum and the world's largest indoor ice and snow world [7][8] - Major events such as concerts and sports competitions are drawing significant visitor numbers, with over 30 large concerts held in the first half of the year [5][6] Cross-Border Tourism - Shenzhen is leveraging its geographical advantages to attract tourists from Hong Kong and other regions, with a notable increase in night-time cross-border traffic [6][9] - The city is also focusing on developing industrial tourism routes in collaboration with major tech companies like Huawei and DJI [9] Coastal and Cruise Tourism - Shenzhen's long coastline presents opportunities for coastal tourism, with plans to enhance the East Coast tourism area and develop a cruise tourism product system [12] - The city is actively promoting cruise tourism, with several international cruise ships docking at its ports [12]