当文旅的诗意融入商贸的脉动，一场聚焦全球合作的招商盛会在鹏城激荡。12月5日，深圳福田会展中 心内热潮涌动，以"场景共生·机遇深圳"为主题的2025深圳全球招商大会文旅与商贸主题招商活动在此 举行，吸引近300名文旅与商贸领域企业代表参会交流。 该活动由深圳市文化广电旅游体育局、深圳市商务局、罗湖区人民政府、宝安区人民政府联合主办，深 圳报业集团承办，创新采用"场景招商"模式，集中开放306个文旅与商贸场景项目，并就重点项目现场 推介"揽客"；现场签约一批重点合作项目，为深圳建设国际消费中心城市与世界级观光旅游和休闲度假 目的地城市注入强劲动能。 擘画蓝图：构建千亿级文旅产业新格局 活动伊始，深圳原创舞剧《咏春》惊喜登场，刚柔并济的舞姿诠释出深圳在文化传承中创新、在开放中 发展的独特魅力。紧接着，《下一站深圳》深圳文旅3D宣传片瞬间抓住全场目光：一架文旅主题飞机 从70㎡大屏幕"跃"出掠顶，仿佛触手可及，向世界递出来自深圳的邀请。这一极具冲击力的视觉效果， 由班度科技AI实时3D转制算法赋能实现。此外，在嘉宾演讲时，一旁的屏幕实时滚动播放双语字幕， 源自深圳时空壶技术有限公司的黑科技——AI同传翻译。 这些场 ...

Core Viewpoint - The ownership of the Qianhai Ice and Snow World project by Huafa Group has encountered complications, as Sunac Culture has expressed intentions to exercise its repurchase rights, leading to a new round of negotiations regarding the terms of the repurchase [2][3][9] Group 1: Project Background - In November 2020, Huafa and Sunac signed a cooperation agreement to jointly invest in the Qianhai Ice and Snow World project, with Huafa holding 49% and Sunac 51% of the shares [3][4] - In January 2023, due to liquidity pressures, Sunac transferred its 51% stake and debt to Huafa for approximately 3.58 billion yuan, with a repurchase right set to expire on November 23, 2025 [3][4] - The total investment for the project is estimated at 18.29 billion yuan, covering various developments including residential, commercial, and hotel spaces [4] Group 2: Recent Developments - Following the transfer, Huafa has successfully launched the talent housing segment, generating significant cash flow, with sales reaching 7.165 billion yuan from 3,160 units sold in 2023 [6][7] - The indoor ski resort has commenced trial operations, attracting over 400,000 visitors in its first month, indicating strong potential for future revenue generation [6][7] Group 3: Financial Implications - Huafa's financial performance has been under pressure, with a reported revenue of 51.75 billion yuan in the first three quarters of 2025, a 64% increase year-on-year, but a 92.3% decline in net profit [8] - The company has slowed its investment pace, with only 3.5 billion yuan in land acquisitions in the first ten months of the year, reflecting a strategic shift in response to market conditions [8][9] Group 4: Future Outlook - The ongoing negotiations regarding the repurchase terms will significantly impact Huafa's cash flow and asset management, as the project is considered a key asset for the company [9] - Both Huafa and Sunac are likely to continue their strategic maneuvering over the project, as neither party is willing to relinquish control easily in the current market environment [9]

Core Insights - The article emphasizes the connection between sports events and urban economic vitality, highlighting how cities in Guangdong are leveraging the 15th National Games to enhance their sports identity and stimulate economic growth [1][2][4]. Group 1: Urban Sports Identity - Cities in Guangdong are promoting their unique sports identities, such as "Marathon City" Shenzhen and "Hockey City" Yunfu, to attract attention and investment [1][3]. - The concept of "hosting events is hosting the city" is being adopted to create new urban branding and economic opportunities [1][4]. Group 2: Economic Impact of Sports Events - The 15th National Games is generating a "long-tail effect," driving consumption and economic activity through innovative consumer experiences [1][3]. - Shenzhen is enhancing its status as an international sports city by integrating high-quality venues and diverse cultural tourism offerings, which are expected to boost sports consumption and related industries [2][3]. Group 3: Innovative Consumption Scenarios - Cities like Shantou are creating new consumption scenarios by combining sports events with local culture, such as "sailing + coffee" and "surfing + music," appealing to younger demographics [3][4]. - The introduction of "ticket root economy" aims to convert event attendance into extended economic benefits, promoting longer stays and increased spending [3][4]. Group 4: Integration of Technology and Sports - Shenzhen is incorporating advanced technologies like AI and 5G into the event management process, enhancing the overall experience and setting a precedent for future sports events [6][7]. - The integration of sports with technology and cultural elements is seen as a pathway to develop a modern sports industry that supports high-quality economic growth in Guangdong [7][8]. Group 5: Future Directions - The article suggests that Guangdong is on the verge of transforming its sports economy into a comprehensive "sports+" model, integrating various industries for sustainable growth [7][8]. - The focus on high-end manufacturing and modern services within the sports industry is expected to become a significant driver of economic development in the region [8].

Core Insights - By the end of 2025, Shenzhen's sports industry added value is expected to reach 100 billion yuan, marking a successful conclusion to the 14th Five-Year Plan [1] - Shenzhen has built over 46,000 sports venues, a 66.9% increase since 2020, providing a robust infrastructure for hosting major events like the 15th National Games and the Special Olympics [1] - The city aims to integrate the 15th National Games with urban development, enhancing sports consumption, industry linkage, and urban renewal [1] Sports Industry Development - Shenzhen plans to enhance the urban environment and cultural tourism by developing high-quality venues such as the Qianhai Ice and Snow World and Shenzhen Bay Cultural Plaza [1] - The city is promoting sports events in tourist areas and commercial districts, launching initiatives like "Shenzhen Gifts: Good Luck Comes" to stimulate cultural and tourism consumption [1] Tourism and Economic Impact - In the first three quarters of 2025, Shenzhen received 142 million tourists, a year-on-year increase of 5.7%, generating a total tourism revenue of 220.42 billion yuan, up 12.4% [2] - The city has seen over 30 million inbound tourists, with visitors from Hong Kong and Macau reaching 27.49 million, a 29.1% increase [2] Technological Integration - Shenzhen leverages its technological advantages to enhance sports events, focusing on "technology-driven" event management for the 15th National Games and Special Olympics [2] - The integration of the latest technology and innovative products is emphasized throughout the event management process, including venues and ceremonies [2]

Group 1 - The core viewpoint of the article highlights the significant increase in consumer spending in Bao'an during the Mid-Autumn Festival and National Day holiday, with offline consumption reaching approximately 2.987 billion yuan, a year-on-year growth of 17.08% [1] - The new cultural and tourism landmarks in Bao'an, such as Bay Area Book City, Qianhai Ice and Snow World, and Happy Theater, have become major attractions, driving a comprehensive rise in the consumption market [3][8] - Online engagement around Bao'an's cultural tourism has surged, with the "Bao'an City Grass-Planting Plan" topic on Douyin surpassing 56 million views and over 4 million views on Xiaohongshu, indicating its popularity among holiday travelers [7] Group 2 - During the holiday period, Bao'an's nine key business districts recorded a total footfall of 5.6175 million, a year-on-year increase of 38.33%, with total sales reaching 583 million yuan, up 20.3% [16] - Major shopping centers like Qianhai Yifang City and Haiya Colorful City each exceeded 100 million yuan in sales, while the newly opened Dayue City attracted over 1 million visitors, becoming a key growth driver during the holiday [16] - Digital consumption in Bao'an led the region, with a transaction scale growth of 10.5% during the holiday, ranking third among 776 non-county areas nationwide, and leading in both provincial and city rankings [23] Group 3 - Various creative activities were held in major shopping districts, such as the "Greater Bay Area Trendy Life Festival" at Qianhai Yifang City and the non-legacy culture season at Haiya Colorful City, enhancing the festive atmosphere [21] - Cultural and sports events, including the "Guochao Culture Week" at Qingping Ancient Market and the FIBA 3x3 Basketball Shenzhen Masters, attracted significant crowds, contributing to the vibrant cultural landscape during the holiday [26][28] - Bao'an's diverse offerings in cultural, sports, and commercial activities provided residents and visitors with a rich and energetic holiday experience [28]

Group 1: Tourism Revenue and Visitor Statistics - Guangdong province achieved a tourism revenue of 61.32 billion yuan during the National Day and Mid-Autumn Festival holiday, with a year-on-year growth of 14.2% [1] - The province received 65.18 million visitors, marking an 11.5% increase compared to the previous year [1] - The number of visitors to 4A-level and above scenic spots reached 24.22 million, reflecting a growth of 16.5% [1] Group 2: New Cultural and Tourism Projects - The 2025 Guangzhou Strawberry Music Festival attracted significant attention, offering a unique "music + sea breeze" immersive experience [2] - New cultural tourism projects such as Shenzhen's Happy Theater and "Bay Area Eye" bookstore opened, providing fresh experiences for citizens and tourists [2] - Huizhou's tourism initiatives effectively activated regional tourism vitality, with booming bookings for homestays and rural tourism [2] Group 3: Popular Attractions and Events - Qingyuan's scenic spots were highly favored, with the ancient Longxia scenic area receiving 178,000 visitors, a 19.7% increase [4] - Qingyuan's attractions offered diverse activities, including fireworks shows and national style parades, enhancing visitor engagement [4] - The second "Forest Mecha Festival" in Qingyuan featured interactive performances and community events, attracting large crowds [4]

Group 1 - The total number of tourists received in Shenzhen during the 2025 National Day and Mid-Autumn Festival holiday reached 9.2026 million, representing a 12.4% increase compared to the 2024 holiday [1] - Total tourism revenue during the holiday was 8.94 billion yuan, marking a 17.6% growth [1] - The opening of world-class cultural and tourism landmarks and diverse immersive experiences significantly attracted tourists [1] Group 2 - The "Bay Area Eye," the world's largest physical bookstore, and the "Happy Theater," the largest outdoor water theater in the country, were unveiled on September 26, contributing to the tourism boost [1] - The "Qianhai Ice and Snow World," the largest indoor ski resort globally, opened shortly after, receiving approximately 200,000 visitors during the holiday [1] - The "Sea World Minghua Wheel," a classic tourism icon in Shenzhen, underwent its largest renovation and premiered the immersive physical drama "Transaction Life" on October 1 [1] Group 3 - During the "Double Festival" period, the Shenzhen Science Museum attracted over 2 million visitors, becoming a phenomenon in the national science popularization sector [2] - Since its opening on May 1, the Shenzhen Science Museum has conducted over 4,400 science popularization activities, focusing on the theme "Science is so fun" [2]

Core Insights - The newly opened Qianhai Ice and Snow World in Shenzhen has seen a remarkable influx of visitors, with approximately 30,000 guests on its first day of trial operation and daily attendance exceeding 33,000 during the National Day holiday [1][3] - The facility features a large indoor ski area with advanced snow-making technology, making it the largest and lowest-latitude indoor ski resort globally [7][8] Visitor Engagement - Many visitors, including groups from Hong Kong and Macau, are drawn to the facility, highlighting its appeal to both local and regional ski enthusiasts [3] - The venue has attracted professional ski instructors who are eager to experience the new facility, indicating a strong interest from the skiing community [3][5] Technological Advancements - The snow quality is enhanced by the sixth-generation distributed snow-making technology, which closely mimics natural snowfall, producing fine snow with low moisture content [8] - The facility maintains a constant indoor temperature of -6 degrees Celsius despite the outdoor temperatures exceeding 30 degrees Celsius, thanks to advanced insulation and cooling systems [8] Economic Impact - Qianhai Ice and Snow World is expected to stimulate the local economy by creating over 10,000 jobs in related sectors such as hospitality, dining, and retail [10] - The venue is designed to host various ice and snow events, contributing to the development of Shenzhen as a prominent sports city [10] Business Development - The facility integrates multiple business models, including dining, retail, and accommodation, creating a comprehensive experience for visitors [10][11] - Partnerships with local hotels and travel agencies are being established to offer combined packages, enhancing the overall visitor experience [11]

Core Viewpoint - The opening of Qianhai Ice and Snow World in Shenzhen marks a significant step in establishing the city as a world-class tourist and sports destination, promoting ice and snow sports participation in the Greater Bay Area [1][3]. Group 1: Qianhai Ice and Snow World - Qianhai Ice and Snow World is recognized as the largest indoor ski resort globally, featuring the lowest latitude, the greatest vertical drop, and the longest single slope [3]. - The facility covers approximately 100,000 square meters, with five professional ski slopes, a maximum vertical drop of 83 meters, and a longest slope distance of 463 meters, catering to various skill levels [3]. - The venue includes a 4,000 square meter snow amusement park with 14 entertainment projects, ensuring a diverse experience for all age groups [3]. Group 2: Economic Development in Shajing - The Shajing area is positioned as a key growth engine for the ice and snow economy, leveraging its geographical advantages within the Guangdong-Hong Kong-Macao Greater Bay Area [4]. - The rapid development of the cultural tourism industry is identified as a new driver for high-quality economic growth in the Shajing region [4]. - Qianhai Ice and Snow World is strategically located near other attractions, enhancing the integration of various tourism resources [4]. Group 3: Events and Activities - During the National Day and Mid-Autumn Festival, Qianhai Ice and Snow World launched the "Bay Area Ice and Snow Carnival," featuring interactive activities to promote ice and snow sports [6]. - The commercial area of the venue hosts diverse activities, including camping, markets, music, and street dance, catering to a wide range of visitor interests [6]. Group 4: Cultural Heritage and Tourism - Shajing is also known as the "Thousand-Year Oyster Town," with a rich history and culinary heritage centered around oysters, which are recognized as a geographical indication product in Guangdong [7]. - The area features historical sites, including the Shajing Ancient Market, which reflects the local culture and history [8]. - The integration of ice and snow activities with cultural tourism is seen as a new development model for the Greater Bay Area, enhancing the region's economic vitality [8].

Core Insights - The article highlights the emergence of futuristic cultural landmarks in Qianhai, Shenzhen, which are expected to reshape urban tourism narratives and generate economic momentum [1][4][5] - The unique architectural aesthetics of these landmarks, such as "Bay Area Eye" and "Qianhai Ice and Snow World," are designed to attract visitors and enhance the city's international recognition [7][10] Group 1: Architectural Developments - Qianhai is introducing several innovative buildings, including the world's largest indoor snow park and a transformed cruise ship, which serve as both cultural symbols and tourist attractions [4][8] - "Bay Area Eye," a massive bookstore, and "Qianhai Ice and Snow World," featuring the largest indoor ski area at the lowest latitude, are key highlights of this architectural transformation [4][12] - The architectural designs reflect a blend of modern aesthetics and functional utility, aiming to create immersive experiences for visitors [5][13] Group 2: Tourism and Economic Impact - The implementation of a 240-hour visa-free transit policy has significantly boosted inbound tourism, with a reported 31.9% year-on-year increase in visitors to Shenzhen [19][20] - The integration of cultural and tourism experiences is seen as a strategy to enhance consumer engagement and investment opportunities in the region [19][20] - The presence of social media influencers has amplified the visibility of Qianhai as a travel destination, attracting a diverse audience [18][19] Group 3: Visitor Experience Enhancements - Qianhai is enhancing visitor experiences through improved payment systems and tax refund services, making it more accessible for international tourists [22][20] - The development of unique attractions, such as the immersive theater experience on the "Minghua Wheel," caters to the growing demand for experiential travel [14][16] - The region aims to create a "1-hour ice and snow lifestyle circle" for residents and visitors from Hong Kong and Macau, further integrating the Greater Bay Area [13][14]