Group 1 - The company reported a revenue of 2.685 billion yuan for the first half of 2025, a year-on-year decrease of 12.05% [1] - The net profit attributable to the parent company was 509 million yuan, down 19.26% year-on-year [1] - The game business revenue for H1 2025 was 2.027 billion yuan, with overseas revenue accounting for over 90%, reflecting a 16.4% year-on-year decline [1] Group 2 - The company has new games such as "Stellar Sanctuary" and "Next Agers" that have received domestic licenses, indicating a potential acceleration in the release schedule [1] - The company is developing a product matrix of "2+2+N" to maintain a balance between new and existing games [1] - The AI and ICT technology integration has led to the launch of the "Taiyue Lighthouse" AI model application system, which includes various models for different business functions [2] Group 3 - The subscription-based model for the avavox product is being monitored for customer uptake and overall payment situation [2] - The company expects a recovery and growth in the gaming business in the long term, supported by the steady operation of existing games [2] - Projected net profits for 2025-2027 are estimated at 1.177 billion, 1.604 billion, and 1.918 billion yuan, with corresponding PE ratios of 23x, 17x, and 14x [2]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's performance in the first half of 2025 met expectations, with a focus on the new game cycle and AI application implementation [8] - The gaming business remains stable with existing titles, while new games are anticipated to launch soon, potentially driving revenue growth [8] - The computer business is advancing in productization and internationalization, with a focus on the rollout of AI technologies [8] Financial Performance Summary - For the first half of 2025, the company achieved total revenue of 2.685 billion yuan, a year-over-year decrease of 12.05%, and a net profit of 509 million yuan, down 19.26% year-over-year [8] - The gaming segment generated revenue of 2.028 billion yuan, a decline of 16.41% year-over-year, with a gross margin of 73.48% [8] - The computer and other businesses reported revenue of 657 million yuan, an increase of 4.82% year-over-year, driven by growth in IoT/communication and innovative service sectors [8] Earnings Forecast and Valuation - The earnings per share (EPS) forecast for 2025-2027 is adjusted to 0.56, 0.68, and 0.73 yuan respectively, with corresponding price-to-earnings (P/E) ratios of 26, 21, and 20 times [8] - The company is expected to maintain stable performance from existing SLG games while new titles are projected to provide growth potential [8]

Core Viewpoint - Shenzhou Taiyue Software Co., Ltd. reported strong financial performance in the first half of 2025, driven by its gaming business and advancements in AI technology [1][4]. Financial Performance - In the first half of 2025, the company achieved operating revenue of 2.685 billion yuan and a net profit attributable to shareholders of 509 million yuan [1]. - In Q2 2025, revenue reached 1.361 billion yuan, reflecting a quarter-on-quarter growth of 2.85%, while net profit for the same period was 271 million yuan, with a quarter-on-quarter increase of 13.45% [1]. Gaming Business - The gaming sector generated 2.028 billion yuan in revenue during the first half of 2025, accounting for 75.53% of the company's total revenue [3]. - Key mobile games, "Age of Origins" and "War and Order," continued to perform well, generating revenues of 1.5 billion yuan and 465 million yuan, respectively [3]. - The company is set to launch two new SLG games, "Stellar Sanctuary" and "Next Agers," in the second half of 2025, which have already received domestic licenses [2]. AI Technology Integration - The company has embraced AI technology, launching the "Taiyue Lighthouse" AI model application system to enhance AI integration across various business lines [4]. - New AI products include the upgraded avavox intelligent voice robot, which aims to meet diverse industry needs for efficient voice interaction [4]. Innovation and Growth Expectations - The company is expanding its innovation portfolio with new products in education and power monitoring, such as the eye-care online course screens and advanced monitoring devices for power systems [5]. - Analysts predict that the upcoming game launches and AI product upgrades will drive significant growth for the company in the cultural entertainment and AI sectors [5].

Core Insights - The company reported a revenue of 2.685 billion yuan and a net profit of 509 million yuan for the first half of 2025, with a quarterly revenue of 1.361 billion yuan in Q2, reflecting a 2.85% increase quarter-on-quarter, and a net profit of 271 million yuan in Q2, showing a 13.45% increase quarter-on-quarter [1] Group 1: Game Business Performance - The global SLG (strategy game) market is expanding, and the company is set to launch two new games, "Stellar Sanctuary" and "Next Agers," in the second half of the year after successful commercialization testing [2] - The gaming segment generated 2.028 billion yuan in revenue in the first half of 2025, accounting for 75.53% of total revenue, with mainstay games "Age of Origins" and "War and Order" generating 1.5 billion yuan and 465 million yuan, respectively [3] Group 2: AI Technology Integration - The company is embracing AI technology, launching the "Taiyue Lighthouse" AI model application system to integrate AI capabilities across various business lines, enhancing commercial applications [4] - The upgraded avavox intelligent voice robot has been introduced, covering diverse industry scenarios and addressing different market needs, including plans for an overseas version [5] Group 3: Innovation and Growth Expectations - The company is launching new products in various innovative sectors, including an eye-care online course screen series and advanced monitoring devices for power systems, aimed at enhancing operational safety and efficiency [6] - The combination of improved Q2 performance, upcoming game launches, and AI product upgrades are seen as key growth drivers for the company [7]

Core Viewpoint - The company, Shenzhou Taiyue, is positioned as a "bridge builder" in the intersection of AI technology evolution and industry intelligence acceleration, aiming to transform general AI capabilities into measurable and actionable industry value [3][8]. Company Overview - Shenzhou Taiyue is a private high-tech listed company with a strategy of "innovation-driven, global layout" and a mission to "create industry excellence, support customer enhancement, and promote industrial development" [6]. - The company has two main business segments: mobile gaming and software and information technology services [6]. - In 2024, the company achieved a revenue of 6.452 billion yuan and a net profit attributable to shareholders of 1.428 billion yuan, marking a historical high [6]. - From 2020 to 2024, the company's revenue compound annual growth rate (CAGR) was 15.74%, while the net profit CAGR was 42% [6]. - The overseas business revenue increased from 2.326 billion yuan in 2020 to 4.906 billion yuan in 2024, with the revenue share rising from 64.68% to 76.04% [6]. AI Integration in Business - The company fully embraces AI, building an AI technology ecosystem to promote deep integration of AI with various business lines, accelerating commercialization and results transformation [7]. - In the gaming sector, the company utilizes AI tools, being one of the first in China to embed AIGC tools in the artistic process, significantly enhancing production efficiency [7]. - For the software sector, the company focuses on upgrading existing products and services using AI while exploring new business opportunities [7]. AI Solutions and Applications - The "Taiyue Lighthouse" AI model application capability system was launched, along with the "Yueqing" intelligent IT operation model and the "Taiyue Taidou" security model [8]. - The Taiyue Lighthouse serves as an intelligent hub connecting general models with industry applications, providing comprehensive support for AI model capability construction and scenario implementation [8]. - The company aims to create a positive cycle of "technology supply - scenario validation - ecological co-construction" to make AI a productivity tool for enterprises [8]. AI Case Study - The company introduced the avavox voice robot, which allows for rapid setup of voice interaction systems, integrating advanced language understanding and generation capabilities from various general models [9]. - Avavox includes over 200 industry templates, addressing various sectors such as e-commerce, government notifications, and healthcare follow-ups, ensuring professional and compliant output [9]. Industry Impact and Competitive Advantage - AI is expected to significantly enhance industry efficiency and help companies reduce costs [11]. - In the gaming sector, AI accelerates product development and fosters innovation in art and gameplay [11]. - The company aims to leverage over 20 years of experience in software and IT services to deeply couple general models with industry applications, transforming technological advantages into core drivers of high-quality development across various sectors [11]. Ethical Governance - The company adheres to strict governance mechanisms regarding AI ethics and data security, complying with relevant guidelines and regulations [12].

Investment Rating - The report initiates coverage with a "Buy" rating for the company [4][7]. Core Insights - The company is making significant strides in the AI field, particularly in ICT operations, with the launch of the "Yueqing" intelligent IT operation model, which has passed authoritative testing by the China Academy of Information and Communications Technology [2][3]. - The company has a strong long-term operational capability in the gaming sector, with core games showing revenue recovery and stability. The two main mobile games, "Age of Origins" and "War and Order," account for 74% and 23% of gaming revenue, respectively [3]. - The company is expected to release new games in the second half of 2024, which could significantly enhance revenue potential, with several games in development set to launch in overseas markets [3]. Financial Summary - The company's projected revenues for 2023 to 2027 are as follows: - 2023: 5,962 million - 2024: 6,452 million (+8.22%) - 2025: 6,895 million (+6.86%) - 2026: 7,685 million (+11.46%) - 2027: 7,991 million (+3.97%) [6]. - The net profit attributable to the parent company is forecasted to be: - 2023: 887 million - 2024: 1,428 million (+60.92%) - 2025: 1,344 million (-5.83%) - 2026: 1,561 million (+16.12%) - 2027: 1,594 million (+2.08%) [6]. - Earnings per share are expected to be: - 2024: 0.73 - 2025: 0.69 - 2026: 0.80 - 2027: 0.81 [6]. Market Performance - The company's stock has shown strong performance with absolute returns of 18% over the last month, 13% over three months, and 62% over the past year [9]. - The stock's closing price was 12.95, with a 12-month price range of 7.83 to 15.88 [7]. Conclusion - The report highlights the company's robust positioning in the gaming and ICT sectors, with promising revenue growth and a strong operational framework, making it a compelling investment opportunity [4][6][7].