Core Viewpoint - The 2025 China Cultural Tourism Industry Expo was held in Wuhan, showcasing the integration of aviation and tourism, with Huaxia Airlines as the only participating airline from Southwest China [1][3]. Group 1: Event Overview - The expo took place on September 12 at the Wuhan International Expo Center [1]. - Huaxia Airlines presented an immersive interactive exhibition themed "Savoring Branch Lines, Enjoying Huaxia" [3]. Group 2: Product Offerings - The exhibition featured a deep integration model of "Aviation + Tourism," showcasing various travel products such as free travel, themed tours, customized trips, and regional specialties [3]. - The display included cultural accessories that blend traditional culture with Huaxia Airlines' unique route culture, enhancing the travel experience [3]. Group 3: Strategic Insights - The Vice Director of Huaxia Airlines Marketing Committee emphasized the interdependence of aviation and tourism, stating that the route network is essential for tourism development [4]. - The company aims to continue developing the "deep integration of aviation and tourism," focusing on innovative and comprehensive product systems to enhance the travel experience [4].

Core Insights - The cultural and tourism market is experiencing significant growth during the "May Day" holiday, with various regions launching diverse tourism products and enhancing service quality through technology integration [1][2][4] Group 1: Travel Trends - Long-distance travel bookings have surged, with a notable increase in county-level tourism, and themes such as rural, camping, and culinary tourism are in high demand [1][2] - On the first day of the holiday, ticket sales from non-local tourists increased by approximately 15%, while domestic scenic spot ticket bookings rose by nearly 20% year-on-year [2] - The proportion of cross-city travel orders reached 90% on the first day of the holiday, indicating a trend towards longer travel distances compared to previous holidays [4] Group 2: Cultural Experiences - The integration of culture and tourism is deepening, with events like the "Calligraphy Doctor Canal Creation Base" and exhibitions attracting many visitors [4] - Various regions are leveraging intangible cultural heritage resources to develop unique tourism products, such as performances of the Lanzhou Taiping Drum and the fusion of Huizhou architecture with traditional fish lanterns in Huangshan [5] Group 3: Innovative Tourism Formats - Immersive tourism has become a new highlight, with experiences like the "Drunken Song of Longing: Dreaming of Shaoxing Water Tour" attracting large crowds [6] - The use of augmented reality and other technologies in cultural tourism, such as light shows that transform historical sites into dynamic narratives, is gaining popularity [6][7] Group 4: Enhanced Visitor Experience - Many tourist destinations are optimizing management strategies and implementing measures to improve visitor experiences, such as extending opening hours and increasing night activities [8] - For instance, the Hunan Museum extended its hours to 8 PM and added 5,000 reservation slots daily during the holiday [8]

Core Insights - The tourism sector in Yan'an, particularly in Zhaojiayan Village and the Hukou Waterfall area, is experiencing a significant increase in visitor numbers, showcasing local cultural events and natural attractions [1][2] - The integration of immersive cultural experiences and modern technology is enhancing visitor engagement and satisfaction, leading to a surge in daily visitor capacity [2][3] - The development of various tourism products and activities, such as rafting and forest camping, is contributing to local economic growth and job creation [4][5] Group 1: Cultural and Natural Attractions - Zhaojiayan Village is hosting vibrant cultural events, attracting tourists and providing insights into local customs [1] - The Hukou Waterfall area features a 3D cinema experience and helicopter tours, enhancing the overall visitor experience [2] - The combination of natural beauty and cultural performances, such as the "Yellow River Chorus," resonates deeply with visitors, creating memorable experiences [2] Group 2: Economic Impact and Job Creation - The rafting project in Huanglong County has created job opportunities for over 30 local families and revitalized nearby hospitality businesses [4] - The introduction of new accommodations and tourism products aims to boost the local economy and promote sustainable tourism practices [5] - Huanglong County is focusing on diversifying its tourism offerings to attract more visitors and enhance the overall quality of the tourism experience [5]