印度洋岛国马尔代夫号称"千岛之国"，以蓝天、海洋、沙滩闻名于世，被誉为"印度洋的珍珠"。据马尔 代夫旅游部发布的数据，2024年该国共接待国际游客196万人次，同比增长9%，平均停留时间达7.7 天。其中，中国游客数量达到26万人次，占比达13%，是马尔代夫第一大客源国。2024年，旅游业对马 尔代夫国内生产总值（GDP）和外汇收入的贡献率分别达到25%和60%，同时吸纳全国超过70%的劳动 力，是马尔代夫经济不可替代的第一支柱。 （文章来源：经济日报） 马尔代夫企业一直积极参加中国国内举办的各类旅游博览会，与多家中国旅行社签署了合作协议，为中 国市场提供了更多深度定制的旅游方案。马尔代夫政府还在中国线上、线下同步推广一系列旅游体验推 介活动，并与中国移动支付平台签署合作协议。据统计，截至2024年底，已有超过8000家商家接入这一 支付方式，进一步提升了中国游客在马尔代夫消费的便利性。 为了进一步扩大中国客源，在中马两国政府的大力推动下，今年1月下旬，马尔代夫国家航空公司开通 了从马尔代夫首都马累直飞北京、成都和上海的航班，每周运营一次。此外，新增连接西安的直航航 班，使马尔代夫与中国之间的直航航线增加到4 ...

Core Insights - Yunnan Province is undergoing a deep transformation in tourism consumption driven by innovation and cross-industry integration, with a total of 1.9 billion visitors and a tourism expenditure of 326.18 billion yuan in Q1 2025, marking a strong start for cultural tourism consumption [1] - The provincial government has issued measures to enhance tourism consumption, focusing on brand development, consumption activation, and service upgrades to convert tourism "flow" into consumption "increment" [1] Group 1: New Consumption Models - "Travel and Residence" has emerged as a new model, with 2.2881 million residents participating in this trend from January to March 2025, reflecting a 56.9% year-on-year increase [2] - The Yunnan Provincial Department of Culture and Tourism is developing a "Travel and Residence" plan, focusing on eight key areas including rural, vacation, and wellness tourism [2] - New residents, referred to as "New Villagers," are integrating personal values with local development, contributing to local economies through initiatives like the Flower God Intangible Cultural Heritage Workshop [2][3] Group 2: Sports Tourism - Yunnan is leveraging its natural resources to create immersive experiences for sports enthusiasts, promoting "Sports + Tourism" and "Technology + Tourism" as innovative business models [4] - The province has hosted various sports events, including the Nine High Plateau Lakes Water Sports League, enhancing the tourism experience by connecting events with local attractions [4][5] - In 2024, over 2,000 sports events are planned, with participation exceeding 2 million, expected to drive nearly 100 billion yuan in cultural tourism consumption [5] Group 3: Senior Tourism - The "Silver Travel" initiative features specially designed trains and services for elderly travelers, enhancing their travel experience through comfort and accessibility [6] - The initiative includes cultural and wellness tourism, creating a strong economic impact on local dining and accommodation sectors [6] - Yunnan is focusing on the "Silver Economy," offering personalized travel experiences that cater to the quality demands of older travelers [6] Group 4: Cross-Border and Integrated Travel - Yunnan is developing cross-border tourism trains and integrated travel services, providing a one-stop solution for travelers [7] - The province aims to enhance the tourism experience through innovative models and sustainable development, ensuring a high-quality transformation of the tourism industry [7]