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美国“小包免税”终结,卖家营收腰斩转战新市场
3 6 Ke· 2025-09-12 07:58
8月29日起,美国正式暂停对价值800美元及以下入境美国的包裹给予免税待遇。至此,长期支撑跨境电商的"低价直邮+免税"模式宣告终结。 以下是他们的口述: 一、美国市场关税成本上升25%,转向欧洲 Alex,8年亚马逊美国站3C电子产品卖家 事实上,4月听说美国"800美元关税豁免"取消的消息直到政策确定落地,我们都一直处于一种惶惶的状态。 我们主要做电脑外设,产品包括机械键盘和游戏鼠标,靠高效直发小包享受了成本优惠。新政后,我们的关税成本直接跃升约25%(根据具体产品品类), 以一款键盘为例,我们几乎直接增加了20美元的硬成本。 定价、销量和利润直接被冲击。所以我们试探性地将部分型号价格上调了15%,但销量立刻下滑30%多,库存周转也随之变慢。利润率更是要被吃穿,从 25%降到了个位数,盈亏线很难看。 许多中国跨境电商卖家曾抓住免税红利,积累了第一桶金。如今他们不得不直面关税上升、利润空间被压缩等多重压力。 「增长工场」和两位深耕不同赛道的美国市场卖家聊了聊,今年开始他们均将目光瞄向欧洲拉美等市场。 "不要把鸡蛋放在一个篮子里",这句话成为他们在巨变之下的共同体会。 政策落地后,我们首先从本就表现一般的产品下 ...
出海新兴市场:品牌塑造与业务增长的双向驱动|WAVE2025
Sou Hu Cai Jing· 2025-07-04 21:43
Core Insights - The conference highlighted the increasing trend of Chinese companies expanding overseas, with significant opportunities and challenges arising from global supply chain restructuring and geopolitical tensions [2][4] - Experts discussed the importance of brand building and business growth in emerging markets, emphasizing the need for localized strategies and understanding consumer behavior [2][8] Group 1: Emerging Market Opportunities - Emerging markets such as Southeast Asia, the Middle East, and Latin America are seen as key growth areas for Chinese brands, with specific countries like Vietnam, Indonesia, and India showing promising growth rates [8][10] - The panelists noted that consumer purchasing habits in these regions are evolving, necessitating a deeper understanding of local market dynamics and preferences [12][18] - The logistics and supply chain landscape in emerging markets presents both opportunities and challenges, with a focus on local partnerships and infrastructure development [11][23] Group 2: Localization Strategies - Successful market entry requires a deep understanding of local consumer needs and preferences, with a strong emphasis on localized marketing and product adaptation [25][49] - Companies are encouraged to build local teams and operations to enhance brand recognition and trust among consumers [20][26] - The importance of a long-term strategic plan for brand development in new markets was emphasized, with a focus on sustainable growth and local engagement [30][49] Group 3: Challenges and Competitive Landscape - The ongoing U.S.-China trade tensions have raised barriers to entry in certain markets, but they also present opportunities for brands to differentiate themselves through quality and innovation [31][38] - The competitive landscape in the U.S. remains robust, with high consumer demand, but brands must adapt to changing market conditions and consumer expectations [42][44] - The need for compliance with local regulations and understanding the competitive dynamics in target markets is critical for success [43][44] Group 4: Best Practices for Brand Expansion - Companies are advised to conduct thorough market research to identify target demographics and tailor their offerings accordingly [48] - Building a strong online presence through independent platforms is essential for maintaining brand identity and customer relationships [51] - The panelists highlighted the importance of avoiding price wars and focusing on value creation to establish a strong market position [53]
关税战缓和?广东外贸企业已经在直播间找到新大陆
Sou Hu Cai Jing· 2025-05-12 14:36
Group 1 - The core point of the article is the recent easing of trade tensions between China and the U.S., with both countries canceling 91% of their respective tariffs, which has led to a positive market reaction and increased investor expectations for improved trade conditions [1][2] - Despite the temporary relief from tariffs, companies in Guangdong are aware of the ongoing uncertainties in international trade and are shifting focus towards expanding domestic demand and diversifying their business strategies [1][2][4] - Many foreign trade companies in Guangdong are actively exploring new growth avenues, particularly through live-streaming e-commerce, to tap into the vast domestic consumer market [4][21] Group 2 - Guangdong's foreign trade enterprises, once thriving on international orders, are now facing significant challenges due to rising tariffs and trade protectionism, leading to a sharp decline in orders and profit margins [9][12][14] - Companies like DELUX and SHINECON are transitioning from OEM (Original Equipment Manufacturer) to creating their own brands, recognizing the need to move up the value chain and establish brand value in response to the changing market dynamics [13][20] - The rise of live-streaming e-commerce has provided a new sales channel for these companies, allowing them to engage directly with consumers and achieve significant sales growth, with some reporting monthly sales increases of 20% [21][28][30] Group 3 - The article highlights the transformation of companies like SHINECON and OneOdio, which have successfully leveraged live-streaming platforms like Douyin (TikTok) to boost their sales, with SHINECON achieving sales of nearly 20 million yuan during the 618 shopping festival [28][29] - The shift towards domestic markets and the adoption of innovative sales strategies reflect a broader trend among Guangdong's foreign trade companies to adapt to the evolving economic landscape and consumer preferences [20][30] - The overall sentiment among these companies is one of resilience and adaptability, as they prepare for future uncertainties while capitalizing on the opportunities presented by the domestic market [1][14][30]