Core Insights - The domestic snow equipment market is experiencing explosive growth due to high cost-performance ratios, differentiated designs, and the integration of national trends, leading to increased order volumes [1][2][4] - Domestic brands are making technological breakthroughs, such as incorporating carbon fiber materials to enhance performance and adding glow-in-the-dark features to meet personalized demands, resulting in supply shortages for popular models [1][4] Group 1: Consumer Preferences - Consumers are favoring domestic snow gear for its high cost-performance ratio, with products like a snow helmet priced at 166 yuan being significantly cheaper than international brands [2] - The brand "Cosone" is gaining popularity for its customized snow equipment and local innovative designs, appealing to snow sports enthusiasts [2][3] Group 2: Market Trends - Domestic snow gear is transitioning from a "substitute choice" to a "preferred option" among consumers, as evidenced by positive feedback in both online and offline sales channels [3][4] - Offline stores are witnessing a surge in sales, with many consumers making purchases after trying products in-store, highlighting the quality and performance of domestic brands compared to imported ones [3]

Core Viewpoint - The 2025-2026 snow season has begun, with ski resorts opening across various regions, including Xinjiang and Jilin, where students are enjoying "snow holidays" and starting their skiing journeys [1] Safety Guidelines - Before hitting the slopes, individuals should assess their health status, avoiding skiing if they have certain medical conditions or have consumed alcohol or medication that may impair their ability [3] - It is essential to learn safety protocols for winter sports, purchase accident insurance, and familiarize oneself with the ski resort layout and trail difficulty levels [3] - A warm-up of 5-15 minutes is recommended before skiing to prevent injuries due to cold muscles and joints [3] Protective Gear - Helmets are crucial for safety, and should fit securely without wobbling [5] - Protective gear such as knee, elbow, and hip pads can reduce injury risk during falls, especially for beginners [5] - Ski goggles should provide good visibility and protection against snow blindness, wind, and UV rays [5] - Wearing waterproof and breathable ski clothing, along with warm gloves, is necessary to prevent frostbite [5] Equipment Selection - Beginners should opt for double skis for better balance, with ski length being 10-15 cm shorter than their height for easier control [7] - Ski boots must fit well, ensuring the toes touch the front without being cramped, and the heel should not move [7] - New skiers should avoid using ski pole straps to prevent injury during falls [7] Dressing Appropriately - The "onion method" for dressing is recommended: wear moisture-wicking base layers, fleece or thin down mid-layers, and waterproof outer layers, preferably in bright colors for visibility [8] Skiing Rules - Skiers should choose trails that match their skill level and remain vigilant to avoid collisions [10] - Beginners should ski slowly along the edges of the ice rink and avoid skiing against the flow [10] - It is important to yield to skiers ahead and maintain a safe distance when overtaking [10] - Avoid stopping in the middle of trails or at turns, and do not ski in closed areas [10] Emergency Procedures - In case of a fall, skiers should adopt protective positions to minimize injury risk, such as crossing arms when falling backward [12] - If injuries occur, do not move if severe pain is present; instead, call for help [14] - To prevent hypothermia, seek shelter from the wind and change out of wet clothing [14] Post-Ski Recovery - After skiing, heat therapy and stretching exercises can alleviate muscle soreness [15][16] - Nutritional recovery should include high-quality carbohydrates and proteins within two hours post-exercise [16] - Maintaining hydration and ensuring adequate rest are crucial for recovery [17][18]

Core Insights - The "warm winter economy" is becoming increasingly integrated into daily life, with a focus on heating devices, nourishing foods, skincare, and winter sports [1] Heating Devices - New heating products have been launched, including compact desktop heaters with enclosed heating elements, upgraded water heating electric blankets with AI controls, and multifunctional heating tables that can serve various purposes [2][3] - The demand for heating devices has surged as winter temperatures drop, with significant sales increases reported for various products, including desktop heaters, oil-filled radiators, and water heating blankets [3] Nourishing and Health Products - The winter season sees a rise in demand for nourishing health products, with traditional items like donkey-hide gelatin and modern tech-enhanced products like electronic moxibustion gaining popularity among different age groups [4] - E-commerce data indicates that younger consumers prefer convenient health products, while older demographics lean towards traditional remedies [4][5] Skincare and Winter Sports - The skincare market is experiencing growth due to increased demand for moisturizing and repairing products during the dry winter months, with consumers focusing on effective ingredients [6] - Interest in winter sports products is rising, particularly among children, driven by the popularity of family skiing activities and a growing emphasis on physical fitness [7]

Core Insights - The outdoor skiing apparel market is transitioning from "professional functionality" to a dual focus on "functionality and trendiness," driven by the "outdoor craze" and "cross-border trends" [1] - By 2025, the global outdoor skiing apparel market is projected to exceed $26 billion, with products featuring "quick-response patterns" accounting for 72% of sales, reflecting a 38% year-on-year growth [1] - In China, the skiing apparel sales reached 19 billion yuan in the first half of 2025, with consumers aged 25-40 contributing 80% of sales [1] Market Trends - The demand for skiing apparel is influenced by the diversification of skiing scenarios, with professional skiing accounting for 45% and leisure skiing for 55% [1] - The integration of street style and outdoor functionality is leading to higher repurchase rates for trendy skiing apparel, which are 32 percentage points higher than purely professional styles [1] Design Characteristics - Key design inspirations include retro skiing apparel from the 1970s and 1980s, featuring patterns like "zigzag, checkerboard, and wave" [4] - Men's apparel tends to focus on "dark tones and large patterns," while women's apparel prefers "low-saturation contrasting colors and small patterns" [4] - The use of "heat transfer and abrasion-resistant coatings" ensures durability and visual appeal, with patterns designed to withstand over 50 abrasion cycles [4][6] Consumer Preferences - The 2025 sales data indicates that the "ice crack fantasy" pattern accounts for 72% of sales in northern regions, with a repurchase rate of 42% among professional skiers [4] - The "neon fantasy" pattern has gained popularity among younger consumers, with over 40 million mentions on social media platforms [8] Supply Chain and Production - The industry is leveraging "craft grading and rapid supply chain support" to reduce costs and improve efficiency, with some brands achieving a 30% cost reduction through innovative production methods [7] - The POP Trend Network provides a comprehensive resource library with over 6,000 quick-response pattern cases, aiding designers in reducing design cycles by 40% [9] Future Outlook - By 2027, the skiing apparel market is expected to adopt more sustainable materials, such as recycled fabrics and eco-friendly inks, with a notable example being a brand's 100% recycled fabric ski suit [10] - The integration of smart patterns that respond to environmental changes is projected to capture 10% of the high-end market by 2027 [10] - Collaborations between skiing brands and streetwear or anime IPs are anticipated to increase, demonstrating significant market potential [10]