KMD Brands David Kirk Chairman of the Board 2 Agenda 3 Driving Financial Performance Carla Webb -Sear - Group CFO 4 Brand CEO priorities Ashley Reade - CEO, Rip Curl Megan Welch - CEO, Kathmandu Amy Beck - President, Oboz Footwear 5 What to expect moving forward Brent Scrimshaw - Group CEO 1 Why KMD Brands? David Kirk - Chairman of the Board 2 KMD Brands Group Strategy Brent Scrimshaw - Group CEO 3 Built for purpose | Outdoor lifestyle and adventure | Seasonally diverse Technical activity-based outdoor appa ...

Core Insights - Niche water sports are gaining popularity among the general public, leading to increased sales and rental of water sports equipment, as well as training programs, indicating a rapid development in this sector [1][3][9] - The summer heat has prompted many to explore new summer activities, with paddleboarding, kayaking, diving, and wake surfing becoming trendy options in the consumer market [3][5] Industry Trends - The rental market for paddleboards and kayaks is thriving, with reports of at least 2,000 people renting equipment on weekends, a significant increase compared to the previous year [5] - Diving and wake surfing, previously considered niche, are now seeing a surge in interest, with some diving centers reporting a doubling in customer numbers during the summer [6][8] Consumer Behavior - Consumers are increasingly investing in personal water sports equipment, with individuals spending around 3,000 to 40,000 yuan on complete sets of gear [11] - Major sports brands like Decathlon are experiencing a rise in inquiries and sales for water sports equipment, with monthly sales of professional diving and surfing suits exceeding 3,000 units [11] Market Potential - The water sports industry in China is showing signs of rapid growth, with the market sizes for kayaking, inflatable paddleboards, and surfing boards reaching 143 million yuan, 384 million yuan, and 224 million yuan respectively in 2022 [11] - Industry experts believe that the domestic water sports outdoor industry is still in its growth phase, with significant potential for further development as these activities become more mainstream [12]

Core Viewpoint - The article highlights that due to U.S. government tariff measures, the prices of essential summer items for Americans are expected to rise significantly, impacting consumer spending and choices [1]. Group 1: Impact on Consumer Goods - A substantial portion of summer essentials imported to the U.S. comes from China, including items like barbecue grills, beach umbrellas, and women's swimsuits [1]. - Consumers may start feeling the effects of price increases and shortages for items such as swim trunks and sandals as early as May [1]. - The rising costs may lead consumers to make difficult choices regarding their purchases, potentially opting out of buying certain recreational items like surfboards and wetsuits [1]. Group 2: Government and Political Reactions - There is growing concern and opposition within the U.S. regarding the government's tariff measures, with some political figures labeling them as detrimental to American families [1]. - Kentucky's Governor Beshear criticized the tariffs as a "bad idea," equating them to a tax on American households [1]. - California's Governor Newsom announced a lawsuit against the Trump administration over the tariffs, arguing that they create chaos for families, businesses, and the economy, driving up prices and threatening jobs [1].