Core Viewpoint - Hubei Xiangjiang Electric Co., Ltd. has successfully listed on the Hong Kong Stock Exchange, raising approximately HKD 195 million through the issuance of H-shares at an initial price of HKD 2.86 per share [1][3]. Company Overview - Xiangjiang Electric was established in July 2012 and is located in Huanggang City, Hubei Province, with a registered capital of approximately RMB 205 million [3]. - The company operates primarily in the manufacturing of household appliances, focusing on both electrical and non-electrical home products, particularly kitchen small appliances [5][6]. Market Position - According to a report by Frost & Sullivan, Xiangjiang Electric ranks as the tenth largest company in China's kitchen small appliance industry, holding a market share of 0.8% based on export value in 2024 [6]. Financial Performance - The company's revenue for the fiscal years 2022, 2023, and 2024 is projected to be approximately RMB 1.10 billion, RMB 1.19 billion, and RMB 1.50 billion, respectively [6][7]. - Gross profit for the same years is expected to be around RMB 224 million, RMB 286 million, and RMB 329 million, with net profits of approximately RMB 80 million, RMB 121 million, and RMB 140 million [6][7]. - The top five customers contributed to 62.4%, 72.4%, and 77.9% of total revenue during the respective fiscal years, with the largest customer accounting for 21.3%, 28.5%, and 24.1% of total revenue [7]. Expansion Plans - Xiangjiang Electric currently operates seven manufacturing bases in China, covering a total area of approximately 367,000 square meters [6]. - The company is set to establish a production base in Indonesia, expected to commence operations in the second quarter of 2025, and plans to build another facility in Thailand, covering an area of 43,436.8 square meters, anticipated to start production in the second half of 2025 [6].

Core Viewpoint - The article discusses the transformation of Chinese home appliance manufacturers, particularly focusing on Xiangjiang Electric's attempt to shift from an OEM model to establishing its own brand in the competitive global market [2][12]. Group 1: Company Overview - Xiangjiang Electric, originally a plastic products manufacturer, transitioned to the home appliance sector in 2012, focusing on ODM/OEM operations [4][5]. - The company has faced challenges due to high customer concentration, with its top five clients contributing 74.9% of revenue by mid-2024, leading to weakened bargaining power [10][12]. - Revenue from electric home appliances has shown a decline, with figures of 11.27 billion, 9.00 billion, and 9.32 billion from 2021 to 2023, representing 76%-82% of total revenue [5][6]. Group 2: Financial Performance - Xiangjiang Electric's total revenue fluctuated from 14.8 billion in 2021 to 10.97 billion in 2022, and then to 11.88 billion in 2023, reflecting a "V-shaped" recovery [6][7]. - The company's profit has improved, with net income rising from 71.8 million in 2021 to 121 million in 2023, and projected to reach 140 million in 2024 [7]. Group 3: Market Challenges - The company has struggled with a lack of brand premium, relying heavily on low-margin manufacturing profits, with ODM/OEM revenue constituting 93.7% to 96.3% of total income from 2021 to 2024 [10][12]. - Research and development investment has been low, with R&D expenses below 3% of revenue, indicating a reliance on manufacturing over innovation [12][13]. Group 4: Strategic Initiatives - To address its challenges, Xiangjiang Electric plans to enhance its OBM business by acquiring brands in the home appliance sector, particularly in North America and Europe [13][14]. - The company is exploring new marketing channels, including cross-border e-commerce and offline experience stores, to boost its brand presence [14][15]. - The upcoming IPO is seen as a crucial step for Xiangjiang Electric to support its transition towards a more autonomous brand strategy [16].