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元旦假期收入增长超30% 广东文旅核心指标领跑全国
"明制汉服婚礼配英歌舞后劲十足!"2026年元旦,远在北京的旅行博主小鱼来到广东揭阳,碰巧见证了 一场明制汉服集体婚礼。以潮汕地区为代表的广东各地,凭借独特的民俗文化与创新的文旅融合模式, 在这个元旦假期吸引着八方游客。 《中国经营报》记者获悉,据广东省文化和旅游厅初步测算,2026年元旦假期,全省接待游客1787.5万 人,日均同比增长34.8%,实现旅游收入99.8亿元,日均同比增长39.8%;全省4A级及以上景区接待游 客556.1万人次,日均同比增长15.3%。 携程发布的《广东省2026年元旦旅游市场报告》(以下简称"报告")显示,广东省在线旅游市场元旦期 间表现强劲,OTA(Online Travel Agency,在线旅游)接待人次同比增长76.3%,旅游消费金额同比增 长102.4%,消费增速显著高于人次增速。从全国竞争格局来看,广东省在人次和金额两项核心指标上 均位居全国省份首位,充分彰显了其作为全国旅游大省的市场地位和综合吸引力。 广州市文化广电旅游局方面披露称,据初步测算,元旦三天假期全市累计接待游客超630万人次,实现 文旅消费超57亿元。多家旅游在线平台数据显示,广州位列国内游热门目 ...
四川文旅市场喜迎“开门红”
Xin Lang Cai Jing· 2026-01-03 19:18
P02 浪漫灯光秀迎新年、演唱会音乐会轮番上演、冰雪旅游火热……元旦假期,四川文旅市场喜迎"开门 红"。 1月3日晚,记者从四川省文化和旅游厅获悉,元旦假期三天,全省纳入统计的A级旅游景区累计接待游 客1104.27万人次,实现门票收入9006.81万元,与2024年同期同口径相比分别增长15.85%、 10.24%(2025年仅元旦当日放假1天)。 元旦假期全省纳入统计的A级旅游景区累计接待游客1104.27万人次 ...
机构:2026年元旦假期看极光、带宠旅行热度增长200%
Bei Jing Shang Bao· 2025-12-19 12:39
北京商报讯(记者 吴其芸)12月19日,飞猪发布的《2026元旦假期出游风向标》显示,在"请3休8"拼 假攻略的强力带动下,消费者出游意愿高涨,旅游市场呈现出"玩得好、玩得多"的特征。截至目前,元 旦假期客单价同比增长10%,人均购买件数同比去年增长9%;北京包车游预订量同比增长107%,线路 游预订量同比增长超8倍,接送机/站预订量同比增长55%。 玩法上,游客对个性化体验与跨年仪式感的追求不断提升。飞猪数据显示,截至目前,极光旅行、宠物 随行等特色体验类旅游玩法热度同比大增200%。此外,今年元旦的跨年氛围愈发浓厚,包括跨年演 出、烟花秀、灯光秀等"跨年游"相关玩法的搜索游热度同比上涨58%。 从客群结构来看,"新秀扩容、主力提质"的趋势尤为明显。飞猪数据显示,2005年后出生的"05后"预订 人次增速最快,同比激增130%,彰显出年轻客群强劲的增长潜力。而"90后"则是元旦出游的绝对主 力,预订人次占比达4成,且下单商品均价同比提升17%,这表明该年龄段游客对高品质服务与体验的 支付意愿更强,"悦己型"消费特征愈发显著。 ...
双试点“加冕”!南京三重“魔法”解锁消费升级新次元
Sou Hu Cai Jing· 2025-12-19 11:18
Core Insights - Nanjing has been recognized as a "New Consumption Pilot City" and an "International Consumption Environment Construction Pilot City" due to its strong consumer vitality and innovative capabilities [1][3] Policy and Economic Development - Nanjing's government has implemented policies to support consumption upgrades, including the "Three-Year Action Plan for Creating an International Consumption Center City" initiated in 2021, and measures to promote the first-store economy [3][4] - The city has allocated over 10 million yuan in support funds and has hosted annual conferences to foster the development of first stores, resulting in the introduction of approximately 1,500 first stores with a monthly growth rate exceeding 50% [3][4] High-End Consumption Landscape - Nanjing has attracted over 95% of international first-tier brands, including the world's first stores for LV and Valentino, and has seen significant sales growth in high-end retail spaces like Deji Plaza, which reported sales exceeding 24.5 billion yuan [4][6] - Local brands are also thriving, supported by government policies, creating a dual consumption landscape of international brands and local innovations [4][6] Innovative Consumption Scenarios - The city integrates urban renewal with commercial development, creating diverse consumption spaces that appeal to both international and local consumers [6][7] - New business districts are designed to attract younger consumers with trendy offerings such as esports, themed camping, and immersive experiences, while historical areas are revitalized to enhance cultural consumption [6][7] International Consumer Environment - Nanjing is enhancing its international consumer environment by improving customs services and expanding tax refund points to 155 locations, facilitating a smoother experience for inbound travelers [9][12] - The city has also implemented international payment solutions and multilingual services to cater to foreign consumers, positioning itself as a top destination for international spending in China [12][9] Conclusion - Nanjing is making comprehensive efforts to unlock the potential of consumption upgrades, combining policy support, market dynamics, innovative scenarios, and enhanced services to establish itself as a leading international consumption center [12]
“海河之夜”,一条河扮靓一座城
Ren Min Ri Bao· 2025-10-15 22:22
Core Insights - The Haihe River has become a popular attraction during the National Day and Mid-Autumn Festival holidays, featuring a series of cultural events and performances that engage the public and enhance the artistic atmosphere [1][4]. Group 1: Events and Performances - The Haihe River hosted 116 performances with 4.3 million participants, bringing symphonic music closer to the public [1]. - New orchestral work "River and Sea of Tianjin" was created by the Tianjin Symphony Orchestra, showcasing local culture [1]. - The Tianjin Opera House presented classic Peking opera segments, enriching the cultural offerings during the festivities [1]. Group 2: Tourism and Visitor Engagement - The Tianjin Tourism Group reported a 50% increase in daily boat trips on the Haihe River during the holidays, with over 200 trips per day [1]. - Various cultural displays, including traditional folk arts and immersive performances, were organized to enhance the festive atmosphere [1]. Group 3: Architectural and Cultural Significance - The Haihe River features nine bridges within a 4-5 kilometer stretch, each with unique designs and historical significance [3]. - Notable historical figures associated with the area include Liang Qichao and Cao Yu, contributing to the cultural depth of Tianjin [4]. - The city has upgraded its night lighting, enhancing the visual appeal of 217 buildings and 14 bridges along the Haihe River [4][5]. Group 4: Technological Enhancements - The lighting system along the Haihe River has been modernized with smart control systems, allowing for dynamic lighting effects that respond to pedestrian movement [5]. - The "Haihe Night" light show has become a key attraction, utilizing advanced technologies like laser projection and high-definition video [5].