保健品销售的核心在于客户数据获取，只有掌握精准的用户数据，才能实现针对性营销。 过去常见的营销方式，比如通过报纸广告吸引老年人电话咨询，或是在医院、菜市场、街头派发宣传单，诱导顾客到店听课并推销高价保健品，在如今国 家对保健食品行业严格监管的背景下，已经逐渐失去生存空间。此外，国家正大力整治保健品"欺诈老年人"行为，这使得传统营销模式面临巨大挑战。 一些不法分子利用老年人对健康的迫切需求，以疾病预防、养生保健为幌子，通过低价旅游、讲座学习、免费送礼品等形式，诱导老年人高价 购买药品、保健品，严重损害了老年人的合法权益。 近日，市场监管总局在全国部署开展老年人药品、保健品虚假宣传专项整治工作，向社会传递守护老年人生命健康与财产安全的决心。 公众号：产品可靠性报告 "坑老"保健品要不得，市场监管总局出手了 实际上，这些所谓的社会组织大多是由企业主导成立的。通过企查查等信息可发现，其办公地点往往与企业总部相同，组织内部的会长、副会长等主要成 员也多为该企业人员。 借助社会组织的身份来举办活动，比直接以公司名义办活动更能赢得公众信任，同时还能吸引政府资源加持，使活动看起来更权威、更正式。 | 分钟 科普一分钟 科硕摄 ...

Core Viewpoint - The event in Beijing showcased high-quality ecological agricultural products from Weichang, highlighting the region's unique ecological advantages and the collaboration with financial sectors to enhance market access for these products [1][3][5] Group 1: Event Overview - The promotional event titled "Duanwu Seeking Fresh Season, Weichang Good Time" took place on May 30, featuring over 100 high-quality agricultural products from Weichang [1] - Key enterprises from Weichang participated, presenting products that reflect the region's ecological richness and agricultural development [1][3] Group 2: Strategic Collaborations - Weichang established strategic cooperation agreements with Wumart Group and other companies to create an efficient production and sales platform [3] - The "order agriculture + supermarket direct supply" model was introduced to facilitate the green channel for agricultural products entering Beijing [3] Group 3: Product Highlights - The event featured a variety of products, including seabuckthorn beverages rich in vitamin C, traditional almond drinks, and specialty products like potato vermicelli and ganoderma spore oil [3][5] - A tasting experience area allowed consumers to engage with the unique flavors of Weichang's agricultural products, fostering deeper connections between producers and consumers [3] Group 4: Ecological and Economic Impact - Weichang is recognized as a key ecological function area, contributing to the ecological balance and agricultural productivity in the Beijing-Tianjin-Hebei region [5] - The event aimed to enhance regional cooperation and market expansion for Weichang's agricultural products, promoting farmer income and agricultural efficiency [5]

Core Viewpoint - The article highlights the increasing trend of irrational consumption among elderly individuals, particularly through live-streaming platforms, driven by loneliness and health anxieties [4][6][8]. Group 1: Elderly Consumer Behavior - Many elderly individuals, like Chen Qiang, are becoming addicted to live-stream shopping, leading to significant and often irrational spending [4][5]. - The influence of live-stream hosts, who present themselves as experts, exacerbates this behavior, as they promote health-related products that appeal to the elderly's concerns [6][7]. - Elderly consumers often find themselves purchasing items impulsively, sometimes accumulating debts that lead to regret and confusion [4][5]. Group 2: Psychological Factors - The loneliness and anxiety about health issues among the elderly are significant factors driving their engagement in live-stream shopping [6][8]. - The live-stream environment provides a sense of social interaction that many elderly individuals lack in their daily lives, fulfilling a deep-seated need for connection [6][7]. - The marketing strategies employed by live-stream hosts exploit the elderly's health anxieties, making them more susceptible to exaggerated claims about products [7][8]. Group 3: Solutions and Recommendations - Families are encouraged to engage more with elderly relatives to understand their needs and help mitigate irrational shopping behaviors [8]. - Community initiatives, such as organizing social activities and educational programs, can help reduce the time elderly individuals spend on live-stream platforms [8]. - It is suggested that live-stream platforms optimize their algorithms to limit the exposure of elderly users to high-pressure sales tactics [8].