由于测试电动汽车续驶里程的方法不适应，因此产生了一个极其有害的结果。这就是生产厂家为满 足用户需求，尽量加大电动汽车标称续驶里程，而用户在使用中多数时候达不到，让用户的使用体验很 不好。 又到冬天，电动汽车续驶里程明显小于厂家标定数值的问题又突出起来。 前几年，认为这一现象 的主要原因，是锂电池在低温下的充电和放电性能都受到影响，而现在，动力电池和整车的生产厂家都 采用了很多新技术，锂电池的冬季充放电性能有了明显改善，但这一问题依然相当突出。 对此，笔者 的看法和建议是： 1、冬季和夏季，或者说气温不温和的时候，续驶里程明显缩短，是目前电动汽车的固有特性（需 进一步改进）。 主要原因，一是 冬季需要开暖风，夏季需要开空调，这都要消耗大量的能量。使用新技术热泵空 调，可以减少传统空调消耗的能量，但也只能缓解，不能根本解决。 二是 为了提高锂离子电池在冬季 和夏季的充放电性能，需要对动力电池系统加热或降温，这也需要能量。 2、急需建立新的电动汽车续驶里程测量的工况方法。 当前测试电动汽车续驶里程的方法 主要有两种，一种是中国工况，简称CLTC，一种是世界工况， 简称WLTC。这两种方法都是基于传统燃油汽车测试排放 ...

Core Viewpoint - The "14th Five-Year Plan" period is a critical phase for the company to achieve industrial transformation and capability enhancement, with significant revenue growth projected from 11.073 billion yuan in 2020 to 18.747 billion yuan in 2024, representing a 69.3% increase and maintaining a double-digit compound annual growth rate [1] Group 1: Business Development - The company has achieved significant growth in its second main business of automotive parts during the "14th Five-Year Plan" through strategic mergers and acquisitions and independent construction, establishing a global automotive parts business system with over 20 R&D centers and nearly 40 manufacturing bases across 12 countries and regions [2][3] - The company reported a more than 60% increase in overseas revenue from 2021 to 2024, with overseas revenue accounting for 36.38% of total revenue in the first half of 2025 [3] - The company has received recognition from international automotive manufacturers such as Honda, Nissan, and Renault, successfully expanding into the European and American markets [3] Group 2: Technological Innovation and Smart Manufacturing - The company has achieved over 99% localization rate for rotor compressors, driven by advancements in smart manufacturing and digital factories [4] - The establishment of a modern manufacturing technology center in 2009 marked a key milestone in the company's transition from reliance on imported equipment to self-developed production capabilities [4][5] - The company’s intelligent manufacturing strategy is exemplified by its Nanchang smart factory, which integrates lean production, quality excellence, and digital manufacturing technologies, recognized as a leading "future factory" [6] Group 3: ESG and Sustainable Development - The company has established a comprehensive ESG governance system and aims to integrate ESG principles throughout its operations, having joined the United Nations Global Compact [7] - In 2024, the company utilized 54.87 million kWh of green electricity, accounting for 12% of total electricity consumption, and has several national and provincial-level "green factories" [7][8] - The company has improved the energy efficiency of its compressors annually and has been recognized in the "ESG Pioneer 100 Index" by the State-owned Assets Supervision and Administration Commission, ranking 4th in 2024 [8]

Core Insights - The automotive live streaming industry is experiencing a dichotomy where the cost of customer acquisition has decreased significantly, yet the conversion rates remain low, leading to a challenging environment for dealers [1][3]. Group 1: Industry Trends - The automotive live streaming trend emerged during the pandemic in 2020, with dealers viewing it as a potential solution to declining foot traffic [1][2]. - 83% of dealers entered the live streaming space, attracted by the low cost of reaching potential customers compared to traditional advertising [2]. - Major brands like Xiaomi and BYD have successfully leveraged live streaming to boost sales, with Xiaomi's SU7 launch achieving 270 million views and generating 50,000 orders [2]. Group 2: Challenges Faced by Dealers - Despite the initial success, the industry is now facing challenges such as reduced organic traffic due to platform algorithm changes and high customer acquisition costs [3][4]. - The average cost of acquiring a lead through live streaming is 1,367 yuan, significantly higher than the conversion rates seen in traditional 4S dealerships [3][4]. - In lower-tier cities, dealers are struggling to balance sales targets with live streaming commitments, leading to internal conflicts and operational challenges [4]. Group 3: Shifts in Consumer Behavior - The shift from a "car-selling mindset" to a "user-centric mindset" is evident, with live streaming content focusing more on consumer experiences rather than technical specifications [3][5]. - A significant portion of viewers (78%) are in the information-gathering stage when they enter live streams, indicating that live streaming is not effectively catalyzing purchase decisions [4][5]. Group 4: Innovative Strategies - Some brands are exploring innovative strategies, such as integrating technical features into relatable scenarios, which has led to increased conversion rates [6][7]. - Collaborations with lifestyle brands have proven effective, with one brand achieving a 31% conversion rate from viewers to test drivers by showcasing outdoor activities [6][7]. - The introduction of a live streaming certification system by the China Automobile Circulation Association aims to enhance the professionalism and knowledge of live stream hosts [7]. Group 5: Future Outlook - The industry is moving towards a paradigm shift, focusing on quality interactions and effective conversion rather than just maximizing viewer numbers [7][8]. - The ultimate goal is to transform live streaming from a mere lead generation tool into a valuable connection between brands and consumers, emphasizing understanding consumer needs [7][8].