顺丰同城 20250703 摘要 互联网平台补贴短期内或被视为顺丰同城利空，但长期影响有限，因其 运力主要依赖众包，且新消费品牌崛起赋予头部商家物流自主权，顺丰 同城作为独立第三方受益于商流端结构性变化。 顺丰同城日均单量占市场份额较低，提升空间大。传统驻店物流企业市 场份额萎缩，与顺丰同城客户重叠度高，顺丰同城有望在订单高速增长 时代提升市场占有率。 顺丰控股上修与顺丰同城关联交易额，反映集团降本增效诉求，认可顺 丰同城在最后一公里业务上的表现，预计关联交易部分将保持高质量服 务，毛利率稳定或提升。 顺丰同城扩张至二三四线城市，单票收入或下降，但规模效应和新技术 应用将降低成本，预计业务毛利率维持稳定。公司营收、订单量、毛利 及净利润增速快，短期业绩良好。 业务扩张期不应过分关注利润绝对额。公司初期毛利率为负，通过补贴 获取流量，规模效应显现后毛利率和净利率持续上升，业务量释放将加 速利润增长。 Q&A 顺丰同城近期股价回调的原因是什么？ 顺丰同城近期股价回调主要是由于市场对淘宝加大 500 亿补贴的消息产生担忧。 市场担心淘宝会加大即时配送的补贴力度，增加对即时零售的投入，从而可能 将更多流量导向自己的运 ...

完整早报音频，请点击标题下方小耳机收听 【拼多多将上线即时配送服务？官方暂无回应】 近日，有消息称，多多买菜正在上海等一线城市试验 自建商品仓库，最快将于8月上线即时配送服务，以类似京东秒送、淘宝闪购的速度送商品上门。不 同于京东、淘宝的大举投入，多多买菜的尝试还在早期阶段，并且也不会涉足餐饮外卖。对此，记者 向拼多多官方进行求证，对方暂无回应。（新浪科技） 【多个充电宝或电芯品牌的3C认证证书被暂停，涉及罗马仕、安克、绿联、倍思、安普瑞斯等】 在 多个充电宝品牌宣布召回存在自燃风险的移动电源后，国家市场监管总局全国认证认可信息公共服务 平台查询显示，知名电池供应商安普瑞斯（无锡）有限公司的多个相关电池及电芯产品3C认证证书处 于"暂停"状态。此外，罗马仕、安克创新、倍思、绿联等移动电源品牌的多个3C认证证书也被暂 停。上述证书状态变更时间大都自6月初开始。安普瑞斯（无锡）有限公司是2014年由美国安普瑞斯 全资子公司和无锡产业发展集团有限公司共同出资组建，投资总额2亿美元。（每日经济新闻） 【苹果遭股东集体起诉】 据报道，当地时间周五，苹果公司遭到股东集体起诉，被指在信息披露中低 估了将先进生成式 AI 整 ...

补贴结束后，即时零售到底能被多少消费者接受？ 文 丨 管艺雯 沈方伟 上一次互联网大公司集体加入一个战场，还是 5 年前的社区团购。当时很多行业人士认为，社区团购 之战将成为中国互联网有史以来最惨烈的战争之一。 今天，最激烈的战场换了。 刘强东在本周的小范围分享会称，京东大举进入外卖，目的是背后的生鲜供应链。其本质上就是即时 零售生意，京东外卖一度冲到 2500 万日订单。刺激之下，淘宝闪购（包括外卖在内）也加大投入， 逼近 4000 万日单。据我们了解，美团五月以来餐饮外卖的日均单量保持在 8000 万单以上，美团闪购 则在 1300 万单左右。 制图 丨 黄帧昕 编辑 丨 黄俊杰 《晚点 LatePost》独家获悉，多多买菜正在上海等一线城市试验自建商品仓库，最快将于 8 月上线即 时配送服务，以类似京东秒送、淘宝闪购的速度送商品上门。 不同于京东、淘宝的大举投入，多多买菜的尝试还在早期阶段，并且也不会涉足餐饮外卖。 拼多多表示，这不能代表公司战略和方向，称其无意加入即时零售大战。不过，多多买菜的确一直都 在优化送货上门时效。 据我们了解，多多买菜的初期尝试考虑综合借鉴美团自营零售（小象超市）和平台零售（ ...

Summary of SF Express City Conference Call Company Overview - **Company**: SF Express City - **Industry**: New Consumption and Delivery Services Key Points Industry and Market Dynamics - SF Express City benefits from the rise of the new consumption delivery market and the significant growth in order volume from SF Holdings, leading to rapid order growth through deep collaborations with key accounts (KA) such as Lucky, Sam's Club, and Starbucks [2][4] Financial Performance and Projections - The company has revised its related party transaction limits with SF Holdings, increasing the limits to 12.8 billion yuan for 2025 and 20.6 billion yuan for 2026, representing a year-on-year increase of 101% and 60% respectively [3] - The expected profit contribution from the increased transaction limits is approximately 100 million yuan in 2025 and 200-300 million yuan in 2026, with adjusted net profit forecasts of 350 million yuan for 2025 and 670 million yuan for 2026 [3][4] Growth Drivers - SF Express City is experiencing dual growth engines: the rise of new consumption delivery and the increase in order volume from SF Holdings [4] - Collaborations with major KA clients lead to rapid order increases and a focus on building private traffic, positioning SF Express City as an independent delivery platform [4] Operational Strategy - The company employs a hybrid model of stationed and crowdsourced delivery to balance service quality and operational flexibility, enhancing execution rates in traditional markets while penetrating the internet market [6] - The stationed model ensures service quality, while the crowdsourced model provides ample supply during peak demand [6] Profitability and Cost Structure - SF Express City has seen a continuous improvement in gross margin over the past seven years, with further potential for enhancement due to economies of scale, improved capacity utilization, and better negotiation power [8][9] - The company operates with high operating leverage, where increased revenue leads to a decrease in management expense ratio, thus improving net profit margins [9] Investment Recommendation - The company is recommended for investment due to its strong growth prospects driven by the new consumption delivery market and high order volumes, deep partnerships with KA clients, and effective market expansion strategies [10]

Core Viewpoint - The stock price of SF Express City (09699.HK) has surged significantly, reaching a historical high of 17.3 HKD per share, with a total increase of 107.48% since May 9, driven by the booming demand in the instant delivery industry [1][2]. Industry Summary - The instant delivery market is experiencing rapid growth, with major platforms like JD and Taobao entering the competition and offering substantial subsidies, further igniting the market [2]. - The domestic instant retail market is projected to reach 650 billion CNY in 2023, reflecting a year-on-year growth of 28.89%, and is expected to grow to 2 trillion CNY by 2030 [2]. - According to third-party data, the order volume in the instant delivery sector is anticipated to reach approximately 482.8 billion orders in 2024, marking a year-on-year increase of 17.6%, with a projected annual growth rate of 13.1% until 2030 [2]. Company Summary - SF Express City has established itself as the largest third-party instant delivery platform in China, benefiting from its neutral positioning, comprehensive coverage, and synergy with the SF ecosystem [2][3]. - The company has reported significant growth in various segments, with a year-on-year increase of 87% in overall business volume during the May Day holiday, and specific categories like supermarket goods and beverages seeing increases of 177% and 106%, respectively [3]. - The entry of competitors like JD has created new opportunities in the instant delivery market, positioning SF Express City to potentially capitalize on industry growth [3][4]. - Despite the stock price surge, the company's latest price-to-earnings ratio (TTM) has reached 106.67, significantly higher than the average of 17.09 for the Hong Kong air cargo and logistics sector [4].

Group 1 - The core viewpoint of the articles highlights the transformation of the 618 shopping festival, where instant retail has become a strategic necessity for major platforms like Meituan, JD.com, and Taobao, indicating a shift from bulk purchasing to immediate satisfaction among consumers [1][2] - Instant retail is evolving into a new competitive dimension, extending beyond food delivery to include supermarkets, electronics, and beauty products, with predictions that the market size will exceed 2 trillion yuan by 2025, with non-food categories accounting for over 60% [2][3] - The role of third-party delivery services, exemplified by SF Same City, is becoming crucial as they provide comprehensive support for brands and platforms, enhancing delivery efficiency and meeting the growing demand for instant retail [1][4] Group 2 - SF Same City has established itself as a preferred partner for leading brands, with over 7,500 new key account collaborations planned for 2024, providing one-stop delivery solutions across various platforms [3][4] - The company’s neutral positioning allows it to serve as a flexible delivery partner for both platforms with and without their own logistics, supporting diverse scenarios such as live streaming and private domain e-commerce [4][5] - SF Same City is leveraging big data and AI scheduling to create tailored delivery solutions, enhancing operational efficiency and responsiveness during peak periods, with a significant increase in the deployment of unmanned delivery vehicles [5][6]

Group 1 - The consumption market during the Dragon Boat Festival is thriving, with 119 million domestic trips made, a year-on-year increase of 5.7%, and total spending reaching 42.73 billion RMB, up 5.9% [1] - Instant delivery services have effectively met the demand for personalized gifting during the festival, with significant growth in orders for cakes and flowers, particularly through the "one-to-one" delivery model [2][5] - The competition among food delivery platforms continues to intensify, with companies like Taobao, JD, and Meituan offering promotions to expand instant retail consumption scenarios, benefiting third-party delivery services [7] Group 2 - The demand for beverages, fast food, and supermarket goods has surged, with instant delivery services playing a crucial role in supporting holiday consumption [7][8] - Collaboration with major retail brands like Sam's Club and Yonghui Supermarket has led to significant growth in order volumes across various categories, ensuring that essential items are readily available for consumers [8] - The integration of diverse instant delivery services has revitalized traditional holiday experiences, allowing consumers to enjoy both at-home celebrations and immersive cultural activities [8]

从配送端看，达达依托京东生态，在其即时零售中相对占据先发优势；顺丰同城则凭全场景配送能力， 与各品类头部客户及平台深度合作，资料显示，其KA市占率稳居市场前列，可全生态承接外卖平台及 微信、抖音、阿里等平台订单；主打"一对一急送"的闪送亦可承接部分平台外溢订单。据悉，在刚刚过 去的"520"当天，顺丰同城鲜花单量环比前日增长超9倍，饮品、快餐单量同比分别增长143%、98%， 进一步凸显其在大促场景下的订单消化能力，第三方即配龙头地位持续巩固。 目前，资本市场对顺丰同城的长期价值亦给出积极评价，华泰证券等多家投行给予买入评级，目标价 13.8港元，较现价存15%的上行空间。 5月26日，美团发布2025年第一季度财报。在财报后电话会上，美团CEO王兴谈到如何看待京东外卖百 亿补贴时表示："我们将不惜一切代价赢得竞争""从长远来看，本地生活业务拥有可持续的增长潜力"外 卖与即时零售赛道竞争进一步白热化，各方一起做大市场，作为重要基础设施的即时配送平台，特别是 不捆绑商流平台的第三方即配或将持续受益。5月27日，国内规模最大的第三方即配平台顺丰同城股价 大涨8.7%，自5月8日以来累计上涨51.13%，市场反应强 ...

Core Insights - The romantic economy has been ignited by consumer trends such as timely flower delivery and surprise gifts, leading to a significant increase in demand for same-day delivery services on special occasions like May 20th [1][3] Group 1: Delivery Trends - On May 20th, flower delivery orders surged over 9 times compared to the previous day, with beverage orders increasing by 143% and fast food orders by 98% [1][4] - The "exclusive delivery" service saw a nationwide order increase of 369%, with Shenzhen experiencing over 8 times growth [1][3] Group 2: Consumer Behavior - Nearly 40% of consumers preferred to purchase gifts on the day itself through instant retail platforms, indicating a shift towards immediate gratification rather than pre-planning [3][4] - The trend of online ordering for food and gifts reflects a growing preference for convenience and personalization in consumer experiences [4][8] Group 3: Market Performance - The total delivery mileage for flower and cake orders exceeded 6 million kilometers on May 20th, showcasing the scale of demand [3] - The instant delivery service for platforms like Douyin and Alibaba has helped capture significant market opportunities, with Douyin's order volume increasing by 237% [3][4] Group 4: Operational Efficiency - The company utilized a flexible network and intelligent scheduling systems to enhance delivery efficiency, particularly for fragile items like flowers and cakes [8] - Specialized delivery methods, including careful handling and temperature control, were implemented to ensure service quality [8] Group 5: Regional Highlights - Shenzhen emerged as the top city for flower and cake deliveries, while Beijing achieved recognition for a long-distance delivery of 93 kilometers [6]

Group 1 - The core viewpoint of the articles highlights that despite concerns over a price war in the food delivery market, SF Express's subsidiary, SF Tongcheng, has seen a significant stock price increase of over 30% since May 8, with a maximum increase of over 41%, positioning it as a leader in the instant delivery sector [1] - The competition in the instant retail market, valued in trillions, has created opportunities for third-party instant delivery platforms like SF Tongcheng, which operates independently from any commercial platform and efficiently handles orders from major platforms such as Douyin, WeChat, and Alibaba [1] - SF Tongcheng maintains the highest market share among key accounts (KA clients) in the industry, collaborating with leading brands like McDonald's, KFC, and Starbucks, and is expected to add over 7,500 new KA client stores in 2024, indicating a strong preference for independent logistics by merchants [1] Group 2 - The company has demonstrated robust and sustained profitability, with a 27% year-on-year revenue growth to 15.7 billion yuan in 2024, a doubling of net profit, and an increase in gross margin to 6.8%, making it the only company to achieve continuous profitability since mid-2023 [1] - Analysts from Guohai Securities note that the local lifestyle market is experiencing significant flow diversification, and the company's strong brand and leadership position in instant delivery are expected to enhance its market share while benefiting from economies of scale [2] - Data from Questmobile indicates that the average daily usage of SF Tongcheng's rider app increased by 40% year-on-year in April, suggesting that demand for instant delivery services is likely to exceed expectations due to growth in food delivery and last-mile delivery needs [2]