Core Insights - The article highlights the ambition of Chinese luxury automotive brand, Exeed, to establish itself as a global player in the luxury market, marking a significant shift in perception from cost-effective manufacturing to luxury branding [1][2][10] Group 1: Brand Positioning and Vision - Exeed is positioned as the pinnacle of Chery Group's brand hierarchy, aiming to define itself as a global leader in luxury electric and intelligent vehicles, similar to how Lexus is to Toyota [2][3] - The brand's mission is to create a unique identity with its own values, striving to be the first of its kind rather than a follower [2][3] Group 2: Technological Advancements - Exeed emphasizes the importance of reliable quality as the foundation of luxury, introducing the "Rock Solid 3.0" body structure with 88% high-strength steel and aluminum alloy, and the industry's first 2400MPa hot-formed steel [3][4] - The brand incorporates over 20 intelligent driving assistance features, achieving emergency braking at 135 km/h, and has developed a health-focused cabin with zero harmful emissions [3][4] Group 3: Product Development and Design - Exeed plans to establish a unique luxury design system based on "interstellar exploration aesthetics," with a product matrix that includes the ES series focused on performance and the ET series on luxury [5][6] - The company aims to launch over three new models in the next 10-20 months, showcasing its strong product development capabilities [5][6] Group 4: Brand Culture and User Engagement - Exeed seeks to build a luxury brand recognized globally, focusing on product excellence, cultural identity, and strong user relationships [6][7] - The brand is committed to creating a community of users who co-create and share experiences, enhancing emotional connections with the brand [7][8] Group 5: Global Recognition and Market Strategy - Exeed has achieved over 70 global quality recognitions and 54 safety evaluations, with a presence in over 30 mainstream markets, and has surpassed an average overseas price of 400,000 yuan [9][10] - The brand has successfully penetrated European markets, achieving top sales in countries like Poland and Italy, marking a transition from cost-based exports to high-value exports [9][10]

Core Insights - The automotive industry is undergoing a significant transformation driven by electrification and intelligence, with Chery emerging as a key player in the new energy vehicle (NEV) sector [1][20] - Chery's NEV sales reached 587,545 units in the first three quarters of 2025, marking a 77.1% year-on-year increase, positioning the company among the top five in the industry [5][6] - The company has shifted its growth narrative from a focus on traditional fuel vehicles to a dual emphasis on electric and hybrid technologies, enhancing its resilience against market fluctuations [6][12] Sales Performance - Chery achieved total vehicle sales of 2,007,768 units in the first three quarters of 2025, a 14.5% increase year-on-year, marking the fastest time to surpass 2 million units in its history [5][6] - The penetration rate of NEVs in Chery's total sales is approaching 30%, indicating a structural shift in its product strategy [6][12] Product Development - Chery has launched several successful models, including the Fengyun A9L and the Mountain Sea L7 PLUS, which have significantly contributed to its sales growth [6][8] - The company plans to introduce over 60 new models within the year, showcasing its robust R&D capabilities and commitment to expanding its product lineup [13][14] Technological Advancements - Chery's success is attributed to its long-term technological accumulation and the implementation of a "product explosion methodology" that effectively translates technical advantages into market success [9][10] - The company has developed advanced technologies such as the Kunpeng Tianqing hybrid system and the Falcon ADAS, enhancing its competitive edge in the NEV market [10][11] Global Expansion - Chery has successfully expanded its presence in international markets, achieving a total export of 936,428 vehicles in the first three quarters of 2025, a 12.9% increase year-on-year [17][18] - The company is focusing on a "technology + brand" strategy to establish localized R&D, production, and sales systems globally, enhancing its competitiveness in the NEV sector [16][18] Future Outlook - With a clear strategic vision and substantial investment in R&D, Chery is well-positioned to capitalize on the growing NEV market and further enhance its brand value [14][20] - The company's ongoing commitment to innovation and product development is expected to drive its growth trajectory in the coming years [20]

Core Viewpoint - Chery Automobile is launching the "China New Fuel" strategy, emphasizing the importance of fuel vehicles alongside electric vehicles, aiming to enhance the user experience and value perception of fuel cars through technological upgrades [1][2][9]. Market Context - In 2024, global passenger car sales are projected to reach 80.25 million, with fuel vehicles accounting for 62.75 million, representing 78.2% of the market. In China, over half of consumers still prefer fuel vehicles despite the rise of new energy vehicles [1][9]. - Chery's strategy targets the significant market of fuel vehicles, which remains largely unmet, seeking to provide intelligent features comparable to electric vehicles [1][2]. Technological Advancements - Chery's "China New Fuel" strategy focuses on four new standards: new technology, new intelligence, new safety, and new patterns [2]. - The company has developed the Kunpeng engine series, with over 3.1 million units installed globally, and the second-generation Kunpeng 8AT transmission, showcasing its self-research capabilities in key automotive components [2][7]. - The Falcon Assisted Driving system will be standard across all fuel and new energy models starting in 2025, promoting technological equality between fuel and electric vehicles [3][6]. Safety and Manufacturing - Chery has invested over 100 billion yuan in creating a robust safety structure and a comprehensive safety protection system for its vehicles [3]. - The company has entered the Fortune Global 500 list, demonstrating its rapid growth and competitive advantage in the automotive market [3][4]. Global Expansion - Chery is a leading exporter of Chinese automobiles, with a strong presence in overseas markets, particularly in developing countries where electric vehicle infrastructure is lacking [4]. - The "China New Fuel" strategy is seen as a complementary approach to electric vehicles, recognizing the coexistence of different energy sources in the automotive market [4]. Sales Performance - According to a Frost & Sullivan report, Chery is among the top 20 global passenger car companies expected to achieve over 25% growth in both new energy and fuel vehicle sales in 2024 [5]. - In the first nine months of 2025, Chery sold 2.0077 million vehicles, a 14.5% increase year-on-year, with new energy vehicles accounting for approximately 587,500 units, reflecting a 77.1% growth [5]. Product Offerings - The new models, including the Tiggo 9X, Tiggo 9, and Tiggo 9 high-performance version, are priced competitively, aiming to provide high-value options for consumers who prefer fuel vehicles [10][11]. - The Tiggo 9 features advanced comfort and noise reduction technologies, while the Tiggo 9X offers high-level intelligent driving capabilities at a mid-range price [11].

Core Insights - Chery's IPO on September 25, 2023, marked a significant milestone in its 28-year history, with oversubscription exceeding 238 times and strong backing from 13 cornerstone investors, highlighting global capital's recognition of Chinese manufacturing [1] - The company's journey from humble beginnings in a thatched house to becoming a global manufacturing benchmark is attributed to its commitment to technology-driven enterprise [1] Group 1: Cultural Foundation - Chery's enduring corporate culture, rooted in the spirit of resilience and gratitude, serves as a competitive advantage, fostering internal confidence and cohesion among employees [2] - The leadership style of CEO Yin Tongyue emphasizes collective learning and consensus-building, contrasting with the typical top-down management approach in the industry [2] - Three cultural genes—Wuhu's Hui merchant spirit, a dedication to engine technology, and the "thatched house" ethos—form the backbone of Chery's corporate identity, enabling it to overcome challenges and maintain a forward-looking mindset [2][3] Group 2: Technological Innovation - Chery's revenue is projected to grow from 92.6 billion in 2022 to 269.9 billion in 2024, driven by a robust commitment to technological innovation and a comprehensive R&D ecosystem [4] - The company has significantly increased its R&D investment from 4.1 billion in 2022 to 10.5 billion in 2024, with a compound annual growth rate of nearly 60% [5] - Chery's advancements in powertrain technology, including the ACTECO engine series and proprietary transmission systems, have positioned it as a leader in both fuel and electric vehicle markets [5][6] Group 3: Global Strategy - Chery has established a strong global presence, exporting to over 100 countries and achieving top sales among Chinese brands in key markets like Europe and South America [8][9] - The company's new factory in Barcelona represents a significant step in localizing production in Europe, enhancing its global supply chain and service network [8][10] - Future plans include expanding production capacity in Vietnam and Malaysia, as well as increasing R&D personnel to develop products tailored to local markets [10]