近日，在2025中国汽车论坛上，中国汽车工业协会常务副会长兼秘书长付炳锋指出，今年上半年汽车市场整体表现良好，多项经济指标同比均实现两位数增 长。然而，近年来车企为争赛道、求生存，加上互联网生态带来的某些影响，汽车行业也面临多方面挑战，"内卷式"竞争尤为突出。尤其是在豪华汽车领 域，"以价换量"现象显著。无序的价格战对车企自身和行业健康发展构成风险，付炳锋认为，要想回归健康有序的发展环境，企业需要秉承长期主义，价值 驱动。 在践行长期主义方面，丰田及其高端品牌雷克萨斯被视为代表案例之一。"制造更好的汽车"是丰田的重要理念。基于此，尽管2025年市场竞争激烈，丰田在 华销量仍实现稳步增长。据丰田官方统计数据，2025年上半年，丰田汽车在华销量达837,739台，位居主流合资品牌前列。 雷克萨斯自2005年进入中国市场至今，以用户多元化需求为导向，持续优化产品与服务。今年上半年，在豪华车市场整体承压的背景下，雷克萨斯成为豪华 车中为数不多实现正增长的品牌，以8.5万辆的成绩稳居进口豪华车销量前列。 面对豪华车市场的激烈竞争，雷克萨斯基于多元用车场景打造产品矩阵。例如，在城市通勤这一高频场景下，ES系列凭借其优雅的 ...

近日，日系三大车企丰田、日产、本田相继公布了6月在华销量数据。其中，丰田以15.77万辆销量实现连续5个月正增长，日产则凭借纯电新车型止跌回 升，而本田却延续着下滑的趋势，上半年累计销量同比暴跌24.2%。 与丰田、日产相比，本田就显得"压力山大"了一些。其6月销量为5.85万辆，同比下滑15.2%，上半年累计销量为31.52万辆，同比下降24.2%，仅为2020年巅 峰时期的37%。新能源转型缓慢是其销量受困的主要原因，其2025年推出的P7和S7纯电车型市场反响平平，在销量上依然高度依赖燃油车，CR-V上半年售 出8.87万辆，但也难以抵消整体下滑的趋势。为应对危机，本田宣布2027年后停止投放新燃油车型，2035年实现100%纯电销售，并计划在2030年前推出13 款混动车型。然而，其近期又调整了全球电动化战略，将2030年电动车销量占比目标从30%下调，转而加大混动投入，策略上的摇摆也体现出了本田的迷 茫。 总结而言，日系三强表现分化背后，是中国汽车市场格局的变革。乘联会数据显示，6月自主品牌市场份额已经达到了64.2%，同比提升5.6个百分点，而日 系品牌零售份额仅12.0%，同比下降2.3个百分点 ...

Core Insights - The article emphasizes the evolution of digital marketing in the Chinese cosmetics market, highlighting the shift from impulsive buying to rational experientialism among consumers [1][14] - It discusses the unique digital marketing ecosystem in China, driven by e-commerce platforms and social media, which allows international brands to replicate successful strategies globally [2][14] Trend Analysis Trend 1: Sample Economy - The "sample economy" is emerging as a significant trend in the Chinese beauty market, with e-commerce platforms and beauty stores selling samples as formal products, catering to Gen Z's desire for new experiences [5] - Market research indicates that mini perfume sales in Europe and the U.S. are expected to triple by 2024, with brands launching small sample sets to meet social sharing needs [5] Trend 2: Rise of Male Beauty Market - The male beauty market is expanding beyond basic grooming to include personalized hair care needs, with a notable increase in searches for products like texturizing powder [6] - Brands are innovating around "hair care rituals," offering products that cater to the complete styling process, reflecting a growing interest among male consumers [6] Trend 3: Packaging as Social Content - Beauty packaging is evolving into a content production tool, with visually appealing designs driving user engagement and sharing on social media [7][8] - Brands like Drunk Elephant and HuazhiXiao are leveraging unique packaging to enhance brand recognition and emotional connection with consumers [7][8] Trend 4: Integrated Digital Marketing Strategies - Douyin (TikTok) is becoming a key platform for brands to drive sales through scripted short dramas and live streaming, creating a closed-loop marketing strategy [10][11] - Xiaohongshu (Little Red Book) focuses on in-depth product education and community engagement, facilitating a transition from impulse to informed purchasing [12] - Tmall is transitioning from a mere e-commerce platform to a long-term growth engine for brands, emphasizing product education and consumer engagement [13] Future Directions - The cosmetics industry is expected to focus on four key trends: opportunities in the male beauty segment, cross-platform marketing strategies, scenario-based content targeting specific demographics, and authentic storytelling to deepen emotional connections with consumers [14][15][16][17]

Group 1: Core Concepts of Emotional Economy - The rapid development of artificial intelligence (AI) is leading to a transformative shift towards an "emotional economy," where human emotions and empathy are elevated in importance [1] - Marketing professionals are increasingly required to develop "soft" skills, such as intuition and sensitivity, as AI takes over analytical tasks [1][3] - The concept of "professional capital" is introduced, emphasizing the unique role of marketers in leveraging their emotional intelligence and intuition in the marketing field [1][3] Group 2: Importance of Intuition and Sensitivity - Marketing decisions are akin to a tennis player's instinctive reactions, where intuition and "feel" play a crucial role in decision-making [2][3] - AI can provide data-driven insights, but the unique context of each marketing situation necessitates human intuition for effective decision-making [2][3] - The significance of marketers' intuition and sensitivity is heightened in the context of AI-driven marketing practices [3] Group 3: Marketing Revolution in the Age of AI - The emergence of generative AI technologies poses a potential threat to traditional marketing roles, as these technologies can automate content creation and marketing strategies [4][5] - Generative AI has proven effective in generating marketing content and creative ideas, leveraging historical data to enhance marketing efforts [4][5] - The focus of marketing has shifted towards emotional engagement, with AI capable of analyzing consumer behavior to create emotionally resonant content [5][6] Group 4: Role of Marketers in AI-Driven Marketing - Despite AI's capabilities, marketers remain essential for selecting, modifying, and executing AI-generated content, as they understand consumer emotions and market dynamics [15][18] - Marketers' experience and theoretical knowledge are critical in transforming AI-generated ideas into actionable marketing strategies [19][20] - The dynamic nature of marketing requires human intervention to adapt strategies based on real-time market changes, which AI alone cannot achieve [19][24] Group 5: Practical Theories and Experience - Practical theories, such as service-dominant logic, guide marketers in understanding consumer needs and avoiding short-sighted marketing strategies [20][22] - Marketers' accumulated experience enhances their intuition and decision-making capabilities, allowing them to navigate complex market environments effectively [23][24] - The interplay of experience and intuition is vital for marketers to maintain their relevance and effectiveness in an AI-driven landscape [23][26] Group 6: Future of Marketing in the Emotional Economy - The predictions made in "The Emotional Economy" regarding the impact of AI on work processes are applicable to the marketing sector, indicating that marketers cannot be fully replaced [25] - Companies are encouraged to cultivate their unique skills and knowledge to enhance their professional capital in the emotional economy [26]

Core Viewpoint - 52TOYS, a Chinese toy company, is planning to go public in Hong Kong, but its financial performance raises concerns about its competitiveness in the rapidly growing IP toy market [2][4]. Financial Performance - 52TOYS reported a revenue of 630 million RMB in 2024, representing a year-on-year growth of 68%, but its net profit growth was only 12%, which is significantly lower than its peers [2][7]. - The company's gross margin decreased from 58% to 52% over the same period, indicating a decline in profitability [2][9]. - From 2022 to 2024, 52TOYS experienced a cumulative loss of 195 million RMB, with annual losses increasing each year [7][8]. Revenue Sources - 64.5% of 52TOYS' revenue comes from licensed IP, while its own IP revenue share is declining, raising concerns about sustainability if licenses are lost [2][9]. - The company has spent over 100 million RMB on licensing fees for IPs from 2022 to 2024, indicating a heavy reliance on external IPs [9][11]. Market Position - The Chinese IP toy market is expected to grow from 486 billion RMB in 2020 to 756 billion RMB in 2024, with 52TOYS lagging behind competitors like Pop Mart and TOPTOY, which have shown stronger revenue growth [5][6]. - 52TOYS' revenue growth rate from 2022 to 2024 is 16.7%, significantly lower than competitors like Card Game at 55% and Bluku at over 150% [6][9]. Ownership and Investment - The founder and partners of 52TOYS have cashed out a total of 57.73 million RMB prior to the IPO, raising questions about their confidence in the company's future [3][4]. - Major shareholders include Suzhou Qiming Rongke and CICC Cultural Consumption Fund, with the founder holding approximately 36.81% of the shares [5][6]. Competitive Landscape - 52TOYS aims to differentiate itself by focusing on collectible toys rather than becoming a second Pop Mart, but analysts suggest it still operates within a similar framework [12]. - The company faces challenges in establishing a unique market position, as its reliance on licensed IPs and distributors limits its control over brand representation and pricing [11][12].

行情速递 ④ 德邦科技，发布2024年年度权益分派实施公告/以扣除回购股份后的股本 140,458,318股为基数/每股派发现金红利0.25元（含税）/合计派发 35,114,579.50元/ ③ 电子发烧友网，最近豪威集团宣布/正式推出全新2Gbps SerDes系列产 品/包括加串器OTX9211和解串器OTX9342/采用MIPI D-PHY协议/这也是 豪威首次推出SerDes产品/正式进军SerDes市场/ ④ 电子工程专辑，信邦智能拟购买英迪芯微控股权/跨界车规芯片/此次收购 旨在加强信邦智能在汽车产业链的布局/特别是切入汽车芯片领域/推动国产 替代/交易完成后/英迪芯微将成为A股市场中车规级数模混合信号芯片领域的 领头羊/ 公司公告 ① 瀛通通讯，发布2024年年度权益分派实施公告/以总股本186,283,962股 为基数/每10股派现金红利1元（含税）/合计派发18,628,396.20元/ ② 芯朋微，发布2024年年度权益分派实施公告/每股现金红利0.40元（含 税）/总派发51,620,712.40元（含税）/回购账户股份（2,258,565股）不 参与分配/ 海外新闻 ① 半导体产业纵 ...

Core Insights - The luxury market in China is undergoing a structural transformation, with home and lifestyle becoming key growth areas as consumers shift their definition of luxury from external status symbols to internal living experiences [1][4]. Group 1: Evolution of Consumer Mindset - The luxury consumption in China has evolved through four key phases over the past 30 years, transitioning from status-driven consumption (1990-2005) to lifestyle-oriented luxury (2020-present) [2][4]. - The current phase emphasizes home as a canvas for identity, with consumers investing in home design and experiential luxury [4][24]. Group 2: Market Growth Drivers - Government policies are stimulating the housing market, leading to a significant increase in furniture retail sales, which grew by 6.8% in the first half of the year [5]. - The digital ecosystem in China supports luxury brands, with over 50% online penetration and a 20% growth in online sales of luxury home goods in 2023 [5]. - The number of high-net-worth households has reached 2.06 million, with younger consumers in lower-tier cities showing a strong demand for luxury home products [5]. Group 3: Product Innovation and Consumer Segmentation - High-growth categories include lighting, which saw over 300% growth in 2023, and luxury tableware and fragrances, which grew by 13% and 5% respectively [6]. - Core consumer segments include luxury enthusiasts aged 40-60, urban women aged 30-45, and Gen Z consumers aged 18-29, each with distinct preferences for home luxury [7][9]. Group 4: Future Trends - The competition in the home luxury market is increasingly centered around emotional value, with consumers seeking homes that serve as sanctuaries [10]. - Brands are encouraged to innovate through modular design, smart technology, and cultural storytelling to create a "growing lifestyle ecosystem" [10][24]. - The luxury home market is projected to grow significantly, with the home décor market expected to reach $20.23 billion by 2023, growing at a CAGR of 9.26% from 2023 to 2027 [45].

而通过对研发和人才的重视，公司核心技术不断取得突破。报告期末，公司及子公司已获得158项专 利，其中发明专利16项，涵盖公司设计、生产、检测等各个环节。 在具体成果上，公司在储能领域实现关键突破——自主研发的EES系列工商业储能一体柜以215kWh容 量为基础，充分考虑了工商业用户的实际用电需求和储能规模。更值得称道的是，"智慧园区能量管理 系统""边缘能源控制软件""储能EMS手机APP"等三项软件著作权的获得，标志着公司从硬件制造商 向"软硬一体"解决方案提供商的转型。 这一转型的背后有双重意义：其一，顺应了能源行业智能化转型的核心需求。在"双碳"目标驱动下，能 源系统正从单向供能转向智慧化、互动化运营。 其二，构建了差异化竞争壁垒。传统电力设备市场同质化严重，而软件能力的注入使解决方案具备可定 制、可迭代的特性，形成"设备+平台+服务"的立体盈利模式。这种模式转变大幅提升了客户粘性，使 企业从一次性销售转向持续性服务收益。也为企业参与虚拟电厂、绿电交易等新兴市场奠定基础。 过去的一年，全球经济在多重挑战中艰难前行——地缘冲突、贸易壁垒、能源转型交织成一张复杂的 网。 而在这场充满不确定性的马拉松中，江苏 ...

（图片来源于Google） 5月8日消息，钛媒体AGI获悉，英国芯片设计公司Imagination Technologies（以下简称Imagination） 今天面向全球推出全新E-Series系列GPU IP产品。 基于高效并行处理架构，全新Imagination E系列GPU IP支持从2 TOPS到200 TOPS INT8精度AI工作负 载，AI性能较前代D系列提升高达400%，适用于图形渲染、桌面应用、智能手机自然语言处理、工业 视觉以及辅助驾驶等场景，从而重塑端侧AI与图形系统的设计方式。 Imagination中国董事长兼亚太区域总裁白农对钛媒体AGI等表示，全新发布的新一代GPU产品是该公司 在图形和计算领域的又一个里程碑，它不仅在性能、功耗和面积方面实现全面优化，更在架构设计上实 现从传统渲染到通用计算的深度拓展，具备高度灵活性和可扩展性。随着DeepSeek等轻量化大模型快 速发展，边缘端AI应用正进入爆发期，而全新GPU IP产品和解决方案正是为满足这一趋势量身打造， 为芯片设计带来更大自由度和竞争力。 Imagination Technologies产品管理副总裁丹尼斯·劳迪克（De ...