（原标题：不止是进阶，更是底气！星途让中国豪华被世界看见） 曾几何时，我们在谈及豪华品牌时，思绪总会不由自主的飘荡到BBA、劳斯莱斯、林肯这些海外品 牌，而在想到中国汽车时，似乎只与"性价比""规模制造"挂钩，故而在谈及"中国豪华"时，心中总是少 了些底气。然而，不久前的一场发布会，却让笔者在北京的寒夜中，感受到了一丝暖意。 这场发布会，正是以「新进阶 新星途」为主题的星途品牌之夜。而那份暖意则源自与品牌之夜上所传 递出的中国品牌冲击全球豪华市场的坚定雄心。 当晚，星途品牌不仅正式宣告迈入3.0时代，更通过新技术突破、新设计语言、新旗舰产品、新全球征 程四大维度，清晰勾勒出了中国汽车品牌迈向全球豪华的进阶之路。 全面进阶，定义新星途 作为奇瑞集团品牌金字塔的"塔尖"，星途之于奇瑞，正如雷克萨斯之于丰田、奥迪之于大众，它不仅承 载着奇瑞集团28年全球积淀，更承载着中国汽车人的"豪华品牌梦"。 故而，正如奇瑞控股集团董事长尹同跃所言，在新能源与智能化汽车全面到来的时代，奇瑞希望成为全 球新能源智能化豪华品牌的定义者。它立志"成为第一个星途，而非"下一个谁"。这是奇瑞的目标，也 星途的使命，奇瑞要创造的，是一个"我 ...

当新能源与智能化浪潮重塑全球汽车产业格局，中国豪华品牌的向上突围迎来关键节点。12月22日，北 京星途品牌之夜以"新进阶 新星途"为号角，正式拉开3.0时代的帷幕。这场承载着中国汽车智造梦想的 盛典，不仅宣告星途将从新技术、新设计、新产品、新征程四大维度全面跃升，更以七年深耕的硬核积 淀，向世界传递中国品牌定义全球豪华新范式的决心。 新产品的布局，让豪华突破"场景边界"的限制。星途明确了ES与ET两大产品系列，构建起覆盖不同需 求的强大产品矩阵。ES系列以性能为核心，ES7 GT凭借大师级运动底盘调校与3秒级零百加速，成为释 放驾驶激情的"星动性能GT"；ES8作为ONE-BOX星际新猎装，以颠覆性设计搭配猎装大平层与百万级 底盘，重新定义猎装车型的体验边界。ET系列以豪华为核心，ET8作为星际豪华动感SUV，从驾乘舒 适、听觉享受到用料选材，全方位诠释移动舒享空间；ET9作为奢享星舰大六座SUV，以"绝对权威"的 设计哲学，搭配对开门、天地尾门与超大空间，树立旗舰SUV的全新标准。据悉，未来10-20个月内，3 款以上新车将陆续上市，持续为全球用户带来中国豪华的全新体验。 新征程的启航，让豪华注入"永不言弃 ...

Core Viewpoint - The Chinese automotive market showed strong performance in the first half of the year, with multiple economic indicators achieving double-digit growth year-on-year. However, the industry faces challenges such as intense competition and price wars, particularly in the luxury car segment, necessitating a return to long-term value-driven strategies [3]. Group 1: Market Performance - The overall automotive market in China performed well in the first half of the year, with significant year-on-year growth in various economic indicators [3]. - Toyota's sales in China reached 837,739 units in the first half of 2025, maintaining a strong position among mainstream joint venture brands [3]. Group 2: Lexus Performance - Lexus achieved a sales volume of 85,000 units in the luxury car market during the first half of the year, making it one of the few brands to experience positive growth amidst market pressure [5]. - Lexus's focus on diverse consumer needs has been crucial to its market performance [5]. Group 3: Product Strategy - Lexus has developed a product matrix tailored to various usage scenarios, including the ES series for urban commuting, LX and GX series for outdoor exploration, and LM series for business reception [6]. - The brand emphasizes systematic solutions in product development, integrating user needs into design, technology, and service systems [8]. Group 4: Resale Value - Lexus leads Japanese brands with a three-year resale value of 60.51%, with specific models like the ES and LM achieving top rankings in their respective categories [9][14]. - The ES model boasts a three-year resale rate of 63.89%, while the LM model leads the MPV category with a 77.06% resale rate [14][13]. Group 5: Quality and Reliability - Lexus ranked highly in the 2025 U.S. Initial Quality Study (IQS), reflecting its strong performance in product reliability and manufacturing quality [16]. - The brand's commitment to quality and user value is evident in its diverse product line and high resale values [14]. Group 6: Service and Localization - Lexus views after-sales service as a key component of brand competitiveness, offering extensive warranty and maintenance services for various vehicle types [19]. - The brand has implemented a "IN CHINA FOR CHINA" localization strategy, which has been vital for its stable development in the competitive luxury car market [19][21]. - Lexus has invested in local manufacturing and development, including the establishment of a new electric vehicle factory in Shanghai and the launch of a direct used car business [21].

Group 1: Core Insights - Japanese automakers Toyota, Nissan, and Honda have reported mixed sales results for June in China, with Toyota showing consistent growth, Nissan recovering from a decline, and Honda continuing to struggle [2][3][4] - Toyota led the Japanese brands with sales of 157,700 units in June, a year-on-year increase of 3.7%, and a total of 742,000 units in the first half of the year, up 8.63% [2] - Nissan's June sales reached 53,800 units, marking a 1.9% increase and ending a 15-month decline, largely driven by the success of its new electric model, the N7 [3] - Honda's June sales were 58,500 units, down 15.2%, with a cumulative first-half decline of 24.2%, primarily due to slow progress in electric vehicle (EV) transition [4] Group 2: Sales Performance and Market Trends - Toyota's strong performance includes significant sales of its models, with the Camry becoming the best-selling B-class sedan and Lexus returning to peak levels with over 20,000 units sold in June [2] - Nissan's N7 electric vehicle has gained traction, selling 6,189 units in two months, contributing to an 11.5% penetration rate for electric vehicles within the brand [3] - Honda's reliance on traditional fuel vehicles is evident, with the CR-V selling 88,700 units in the first half, but overall sales are still declining [4] Group 3: Market Dynamics - The Chinese automotive market is shifting, with domestic brands capturing 64.2% market share in June, a 5.6 percentage point increase, while Japanese brands' retail share fell to 12.0%, down 2.3 percentage points [4] - The rise of domestic brands like BYD, Geely, and Changan in the EV sector is notable, with a 75.4% penetration rate for new energy vehicles in the first half of 2025 [4] - The ongoing price war among joint venture brands is impacting profitability, and future strategies for Japanese brands in China remain uncertain [5]