证券研究报告 | 行业周报 gszqdatemark 2025 06 22 年 月 日 农林牧渔 618 京东宠物战报发布，行业热度不减 本周热点：618 京东宠物全周期战报发布，400 个商家成交额翻倍，国 产品牌持续提升。6 月 19 日，京东宠物发布了 618 年中大促全周期终极 战报，统计时间为 5/13-6/18（去年大促为 5/20-6/18）。 数据显示，1）在用户层面，618 期间京东宠物 400 个商家成交额翻倍， 成交用户同比增长 32%、新晋养宠用户同比增长 39%、PLUS 用户同 比增长 35%。2）在品牌方面，犬猫宠物干粮皇家双榜第一，犬猫宠物 零食麦富迪双榜单第一；其中猫干粮 TOP10 分别是：皇家、麦富迪（上 升 2 位）、网易严选、渴望（新入榜单）、蓝氏、天然百利、爱肯拿、弗 列加特（新入榜单）、诚实一口（新入榜单）、冠能。狗干粮 TOP10： 皇家（上升 2 位）、麦富迪（持平）、伯纳天纯、疯狂小狗、爱肯拿（上 升 4 位）、渴望、网易严选、蓝氏（新入榜单）、冠能、凯锐思；猫零食 /湿粮 TOP5：麦富迪（上升 1 位）、蓝氏（上升 6 位）、顽皮（上升 1 位）、弗列加 ...

Core Insights - The pet consumption market is evolving, with a noticeable increase in demand for pet-friendly services and products, particularly during promotional events like 618 [1][2] - Instant retail is gaining traction among pet owners, driven by significant discounts and partnerships with pet hospitals, enhancing consumer trust [4][5] - Traditional e-commerce platforms are experiencing a normalization of promotional activities, with many pet owners continuing to stock up on essential items during sales events [6][7] Group 1: Market Trends - The pet market is recognized as a rapidly growing sector, often referred to as a "blue ocean" for investment opportunities [1] - There is a shift towards personalized pet products, including toys, clothing, and travel services, indicating a broader market potential [2] - Major hotel brands are launching pet-friendly packages, reflecting the increasing importance of catering to pet owners [8] Group 2: Consumer Behavior - Pet owners are increasingly utilizing instant retail platforms due to attractive discounts, with platforms like Meituan offering substantial coupons [4][5] - Many pet owners are habitual stockpilers, purchasing large quantities of pet supplies during promotional periods, with average spending around 1500 yuan [7] - Despite the increase in promotional activities, some sellers report a decline in sales, indicating a saturation of marketing efforts [6][8] Group 3: Brand Performance - Several pet brands have achieved significant sales milestones during the 618 event, with brands like Xianlang and Lanshi surpassing 100 million yuan in sales [9] - The marketing efforts of brands are crucial for their growth, with many investing heavily in advertising to enhance brand recognition [10][11] - The reliance on OEM production among many domestic brands raises questions about product differentiation and consumer trust [11]

2、请介绍一下公司自有工厂的布局情况？ 答：公司成立初期主要从事猫爬架和宠物窝垫产品的开发、生产和 销售业务，就两类产品建立了自有产线，并经过多年发展，在猫爬架、 宠物窝垫细分领域建立了规模化、专业化竞争优势。在此过程中，为更 深入地服务境外客户、满足客户"一站式"采购需求，公司将产品范围 由猫爬架、宠物窝垫逐步扩展至宠物玩具、服饰、牵引用具及日用品等 其他宠物用品品类。而由于宠物玩具、日用品等其他宠物用品具有类型 规格众多、材料工艺差异较大等特点，且公司所在浙江地区具有较为丰 富的轻工业小商品加工制造产品配套资源，公司遂利用产业链分工的比 较优势，逐步将经营资源聚焦于产品开发设计、供应链管理及客户开拓 维护等高附加值业务环节，形成了以外协加工为主的生产模式。 近年来，公司基于对海外客户部分主要客户的订单采购预判，公司 陆续在柬埔寨、越南等地，通过设立海外子公司投资建设宠物用品生产 基地，建设了猫爬架、宠物窝垫、铁制宠物笼具等生产线。另外，随着 业务的发展，公司在国内自建了宠物服饰、电子宠物用品的生产线。20 24 年，公司在辽宁省成立控股子公司天元唯旺，开展猫砂生产。目前， 除猫爬架生产线、宠物窝垫生产线外 ...