Summary of Pet Food Industry Conference Call Industry Overview - The Southeast Asian pet food market is large and growing rapidly, with a projected market size of $4-5 billion by 2024 and an annual growth rate of approximately 20%, surpassing the overall market growth rate [1][2] - The Middle Eastern pet food market is fragmented but has significant potential, with Turkey being the largest market at around $4 billion and an annual growth rate close to 15% [1][2] - The total pet ownership in Southeast Asia is approximately 50 million, with rising pet ownership and consumption levels driving the demand for pet food [1][3] Market Dynamics - The Southeast Asian pet food market is highly competitive, dominated by international brands like Mars and Nestlé in the premium and mid-range segments, while Chinese brands have advantages in categories like dried snacks and wet food [1][4] - The proportion of snacks in the Southeast Asian pet food market is low (less than 3%), with dry food dominating (about 70%-80%) [1][5] - The average growth rate in the Southeast Asian pet food market is between 15%-25%, with significant growth in emerging markets [1][7] Challenges and Opportunities - Chinese pet food companies face regulatory restrictions and cost issues in cross-border trade, but they have advantages in raw material costs and can enhance competitiveness through contract manufacturing and brand operations [1][9][14] - The online sales channel is growing rapidly in Southeast Asia, but offline channels still dominate, with Malaysia having the highest e-commerce penetration at about 26% [10][11] Competitive Landscape - Chinese companies typically focus on offline channels when entering Southeast Asia, often collaborating with local distributors [11][12] - Chinese brands have unique advantages in certain product categories, such as snacks and wet food, and can leverage their supply chain to build local brands [13][15] Profitability and Market Strategy - The profitability of the Southeast Asian pet food market is generally lower compared to China, with local brands having their own sales channels and higher margins [25] - The average profit margin for Chinese brands in Southeast Asia is around 30%, which is necessary for sustainable operations [25] - The overseas autonomous brand business of Chinese companies, such as Zhongchong, has shown strong profitability, with a projected sales increase from $100 million to $200 million [21][23] Future Outlook - Companies plan to strengthen overseas brand development by deepening channel relationships and increasing participation in international exhibitions [20][22] - The overall trend in the global pet food market is moving towards natural, healthy, and minimally processed products, influenced by innovations from the Chinese pet food industry [27]

Group 1: Company Overview - Hangzhou Tianyuan Pet Products Co., Ltd. focuses on the design, development, production, and sales of pet products and food, covering various categories such as pet bedding, climbing frames, toys, electronic products, clothing, and leashes [2][3]. Group 2: Financial Performance - In 2024, the company achieved a revenue of CNY 2.764 billion, a year-on-year increase of 35.69%. Pet products generated CNY 1.530 billion (up 15.08%, 55.36% of total revenue), while pet food reached CNY 1.176 billion (up 70.80%, 42.55% of total revenue) [3]. - Revenue from overseas markets was CNY 1.332 billion (up 18.40%, 48.20% of total revenue), while domestic revenue was CNY 1.431 billion (up 57.30%, 51.80% of total revenue) [3]. Group 3: Production and Supply Chain - The company has established its own production lines for cat climbing frames and pet bedding, gradually expanding to include toys, clothing, and other pet products, focusing on high-value business segments like product design and supply chain management [3][4]. - Overseas production bases have been set up in Cambodia and Vietnam, while domestic production lines for pet clothing and electronic products have also been established [4]. Group 4: Market Strategy and Brand Development - The company aims to leverage pet food sales to drive the expansion of pet product channels, with brands like "New Food Era" and "Tianyuan It World" focusing on pet food, and five main brands for pet products [5]. - The current revenue contribution from self-owned brands is low, but the company plans to enhance channel construction and e-commerce capabilities to strengthen brand operations [5]. Group 5: Acquisition Progress - As of March 2025, the company is in the process of acquiring Taotong Technology, with ongoing audits and evaluations. The transaction requires further approval from the board and shareholders, as well as regulatory bodies [6][7].

Core Viewpoint - The food export industry in Luohe is experiencing significant growth, with a focus on innovation and market expansion, leading to increased international sales and a robust export performance [2][5][6]. Group 1: Export Performance - Luohe's food export value reached 190 million yuan in the first quarter, marking an 84.7% year-on-year increase [2]. - The company Henan Maien Food Co., Ltd. has successfully exported various products, including popular chocolate bars, to countries like the UK [1]. Group 2: Innovation and Development - Luohe has established the only provincial food laboratory in Henan, which has 23 research teams led by 14 academicians, focusing on nutrition, health, and future food innovations [3]. - The city has transitioned from a manufacturing hub to an innovation center within three years, emphasizing the importance of shared resources for small and medium enterprises [3][4]. Group 3: Market Expansion Strategies - Luohe's government is actively supporting food companies in exploring new markets and developing new products, with a focus on e-commerce and efficient customs processes [5]. - The local government has facilitated the entry of 16 small and medium-sized food enterprises into international markets, achieving first-time exports of various products [5]. Group 4: Industry Scale and Recognition - Luohe is home to over 7,000 food enterprises, with an industry scale of 250 billion yuan, and has attracted numerous top-tier companies [6]. - The city has successfully transformed its food industry from a regional supplier to a global player, enhancing its value and market presence [6].