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“反向抹零”争议背后的永辉超市:已连续四年亏损,“胖改”与叶国富变革效果受关注
Sou Hu Cai Jing· 2025-05-02 00:55
Core Viewpoint - The recent "reverse rounding" incident at Yonghui Supermarket in Chongqing has raised concerns about the company's operational management and service standards, leading to an apology and commitment to rectify the issue [1][6][8]. Summary by Relevant Sections Incident Overview - Yonghui Supermarket acknowledged the validity of customer complaints regarding the "reverse rounding" practice at its Chongqing Jin Yuan Times store, which reflects operational shortcomings [1][8]. - The practice involved rounding up prices for items with fractional amounts during cash transactions, which was not clearly communicated to customers [5][6]. Company Response - Following the incident, Yonghui Supermarket announced that as of April 29, 2025, all stores will implement a "round down" policy, ensuring that fractional amounts will not be included in customer payments [6][8]. - The company also initiated a compensation program for customers affected by the rounding discrepancies [8]. Financial Performance - Yonghui Supermarket has faced significant financial challenges, reporting a revenue decline of 14.07% to 67.574 billion yuan in 2024, with a net loss of 1.465 billion yuan [9]. - Cumulatively, the company has incurred losses of 9.5 billion yuan over the past four years [9]. Strategic Initiatives - The company is undergoing a strategic transformation, learning from the "Fat Donglai" model to improve store operations and customer service [11][15]. - As of the end of 2024, Yonghui had completed adjustments in 31 stores, with plans to increase this number significantly in the coming years [13][17]. Partnership with Miniso - Miniso announced plans to acquire a 29.4% stake in Yonghui Supermarket for 6.27 billion yuan, positioning itself as the largest shareholder [15]. - Miniso aims to assist Yonghui in developing private label products and improving operational efficiency, focusing on enhancing gross margins [18]. Future Plans - Yonghui plans to adjust approximately 200 stores by 2025 while closing 250-350 underperforming locations [17]. - The company is committed to enhancing its supply chain and product offerings, with a goal of developing 100 billion-level super products in collaboration with core suppliers over the next three years [18].
永辉超市,道歉!
21世纪经济报道· 2025-05-01 05:09
Core Viewpoint - The incident of "reverse rounding" at Yonghui Supermarket has raised significant public concern, leading to a company-wide policy change to ensure customer payments do not exceed marked prices [3][11]. Group 1: Incident Overview - Yonghui Supermarket acknowledged the existence of "reverse rounding" practices in several non-adjusted stores across Chongqing, Hebei, and Beijing, confirming customer complaints about the Chongqing Jinyuan Times store [3][8]. - The company implemented a new policy on April 29, mandating that cash payments round down to the nearest whole number, ensuring that customers pay no more than the marked price [3][11]. Group 2: Customer Complaints - A customer reported being charged 8 yuan for a product marked at 7.96 yuan due to the store's rounding policy, which was not disclosed prior to checkout [8][11]. - Systematic instances of this rounding practice were found across multiple stores in Chongqing, with various products being charged higher than their marked prices [8][11]. Group 3: Legal and Ethical Implications - The practice of "reverse rounding" is considered potentially illegal as it deprives consumers of their right to be informed and to engage in fair transactions [11]. - The incident reflects a lack of integrity and legal awareness among some businesses, highlighting the importance of consumer rights [11]. Group 4: Financial Performance - Yonghui Supermarket reported a revenue of 67.57 billion yuan for 2024, a year-on-year decrease of 14.07%, and a net loss of 1.465 billion yuan, which is an increase in losses compared to the previous year [12]. - For Q1 2025, the company recorded a revenue of 17.48 billion yuan, down 19.32% year-on-year, with a net profit of 148 million yuan, a significant decline of 79.96% [12].
标价7.96元实收8元,多地门店“反向抹零”?永辉超市回应:情况属实,拟整改
Core Viewpoint - The recent issue of "reverse rounding" at Yonghui Supermarket has raised significant consumer concerns, leading to a company-wide policy change to ensure fair cash transactions [1][3]. Group 1: Incident Overview - Yonghui Supermarket acknowledged the existence of "reverse rounding" practices in several non-adjusted stores across cities like Chongqing, Hebei, and Beijing, confirming customer complaints about the Chongqing Jinyuan Times store [1]. - The company has implemented a new policy since April 29, mandating that cash payments round down to ensure customers do not pay more than the marked price [1]. Group 2: Consumer Complaints - A specific incident involved a customer, Mr. Liu, who was charged 8 yuan for a product priced at 7.96 yuan due to the store's rounding policy, which was not disclosed beforehand [1][2]. - Systematic occurrences of this issue were found in various Yonghui stores in Chongqing, where customers were charged higher amounts than the listed prices for items with non-integer pricing [2]. Group 3: Legal and Ethical Implications - The supermarket's practice of "reverse rounding" has been deemed potentially illegal, as it violates consumer rights by not informing customers of the pricing method used [3]. - The lack of transparency in pricing practices reflects a broader issue of trust and legal awareness among some retailers, undermining consumer rights [3]. Group 4: Financial Performance - Yonghui Supermarket reported a significant decline in financial performance, with a 14.07% decrease in revenue to 67.574 billion yuan for the year 2024, and a net loss of 1.465 billion yuan, which is an increase in losses compared to the previous year [4]. - For the first quarter of 2025, the company experienced a 19.32% drop in revenue to 17.479 billion yuan and a 79.96% decrease in net profit, attributed to store optimization and strategic shifts [4].