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贪婪与恐惧,分歧或共识:苦价格战久矣的车圈众生相
Di Yi Cai Jing· 2025-06-09 12:54
Group 1: Industry Challenges - The automotive industry is facing intense "price wars," leading to increased pressure on suppliers to lower prices and extend payment terms, resulting in a challenging financial environment for suppliers [2][3] - In 2024, the loss ratio for automotive dealers is projected to be 41.7%, with a significant reduction in the number of 4S dealerships, marking the first negative growth since 2021 [2] - The average accounts payable turnover days for major automotive companies have been rising, with Haima Automotive at approximately 206 days and BYD at about 146 days as of Q3 2024 [5] Group 2: Supplier Financial Strain - Suppliers are experiencing extended payment cycles, with some reporting payment terms ranging from 30 to 120 days, which is exacerbated by the competitive landscape [3][4] - Financial platforms promoted by automakers, such as BYD's DiChain, have extended payment cycles to six months, further straining supplier cash flow [4] - The new regulations effective June 1, 2023, aim to protect small and medium enterprises from forced acceptance of non-cash payment methods that could extend payment terms [6] Group 3: Dealer Dynamics - Dealers are facing high inventory levels and liquidity risks, with a reported increase in overall inventory by 12,000 vehicles in early 2025, breaking a five-year trend of inventory reduction [7][9] - The financial struggles of dealers are highlighted by the bankruptcy of several dealerships, including the Qiancheng Group, due to cash flow management issues exacerbated by manufacturer policies [7][8] - Only 35% of 4S stores met or exceeded their sales targets in the first half of the year, indicating significant pressure on dealer operations [9] Group 4: Market Response and Future Outlook - There is a growing consensus among industry leaders to move away from destructive price wars, with calls for a healthier competitive environment to stabilize the industry [11][13] - In Q1 2025, the number of models experiencing price reductions decreased significantly compared to the previous year, indicating a potential shift in market strategy [11] - Major brands are implementing substantial price cuts, with some models seeing reductions exceeding 100,000 yuan, reflecting the ongoing competitive pressures in the market [12]
魏建军在炮轰谁?
表舅是养基大户· 2025-05-26 13:32
今天市场讨论最火,也是跌的最惨烈的,无疑是整车板块,中国目前最大的两家民营车企, 比亚迪和吉利,在港股分别大跌8.6%、9.5% ,直接 跌麻了,要知道,上周五,比亚迪才刚刚刷新了股价的历史新高,而另外一家主机厂赛力斯还直接涨停了,结果过了一个周末,直接从KTV抬进 了ICU。 大跌的原因是这样的,我把逻辑尽量讲完整点。 上周五的时候,长城汽车的董事长, 魏建军 ,找媒体做了个专访,痛批了一顿新能源汽车行业的乱象,完整的视频在下面,我帮大家先贴出来。 大家没时间看的话,我简单总结一下访谈想传达的意思: 1、视频以发改委发言人,关于整治内卷式竞争、整治行业劣质低价的市场乱象的讲话开篇,魏总在这个访谈中,扮演着 行业卫道士 的角色,有那么 点"清君侧"的意思了。 2、提到的第一个乱象, 恶性的价格战 ,直接导致全行业损失超过千亿,有些车企"卖一辆亏一辆"。 3、第二个乱象,恶性的价格战背后,有几个衍生的问题,一是降价多的车型必定 偷工减量 ,损失汽车安全性;二是整车降价,压力传导到 供应链 ,严 重拖欠供应商货款,账期大幅拉长,零部件厂商也过不下去;三是持续降价,导致二手车 保值率 暴跌 ,在海外"影响中国车企形 ...
“五一”车市冷暖实探:车展仍水泄不通,试驾量明显提升
Di Yi Cai Jing· 2025-05-05 08:56
这个五一假期,车展和外滩一样成为了上海的一张新名片。 "今年'五一'我们有了新节目——拖家带口看车展。"假期第一天,来自上海的程先生向第一财经记者表 示。 这个五一假期,车展和外滩一样成为了上海的一张新名片。这场首次延长至五一假期的汽车盛会,累计 吸引了超百万人前来观看。同时叠加假日经济与多元化的促销活动,二季度沪市汽车消费或进一步迎来 热潮。 除了上海外,五一假期期间,第一财经记者亦走访广州、宣城、保定等城市发现,以旧换新政策和各类 新车上市是厂商拉动消费的主要抓手;而降价促销、各类补贴、保险优惠等一系列活动不仅为消费者带 来了实惠,也为汽车消费市场注入了强劲动力。 上海:车展叠加补贴政策,拉动汽车消费回暖 5月2日,上海车展最后一天,第一财经记者发现,场馆内依旧人头攒动,以家庭为单位的观众以及海外 观众触目皆是,热门车型被围得水泄不通,需要排队才能体验。上海车展这个绝佳平台也成为了拉动上 海汽车消费的一大引擎。一位车企内部人士称,即使在车展最后闭幕当天场馆熄灯之后,也有很多消费 者仍在谈价和签单。 为了紧抓这轮假日汽车消费热潮,车企和上海各区都推出了相应的补贴政策。 "这是两年以来最大的优惠。"车展上sm ...